Advertising and marketing services: UK Tenders, Buyers & Competition

CPV 79340000Services · classin Business Services & Consultancy

Codes and neighbouring classes

The 8-digit CPV codes notices in this class actually use, and the other classes of the same division

Who buys

All notices carrying this code · official UK_CA_TYPE where published (NHS bodies are central government authorities), else derived from the authority name

Buyer type
  • Local authorities 28% (483 notices)
  • Other public bodies 19% (322 notices)
  • Education & universities 18% (320 notices)
  • Central government 17% (301 notices)
  • Police, fire & emergency 2% (30 notices)
  • Not classified 16% (282 notices)
Contracting authorityTypeNoticesLast 12 monthsOpen now
Newcastle UniversityEducation & universities4200
British CouncilLocal authorities30141
Transport for LondonOther public bodies2880
ORDNANCE SURVEY LIMITEDOther public bodies1850
The Minister for the Cabinet Office acting through Crown Commercial ServiceCentral government1721
Ministry of DefenceCentral government1770
Llywodraeth Cymru / Welsh GovernmentCentral government1361
Hampshire County CouncilLocal authorities1220
Karbon HomesOther public bodies1260
VisitBritain/VisitEnglandnot classified1210

744 distinct authorities in total · the ten most active shown.

Where the work is delivered

Delivery regions (ITL1) published on 1,146 of 1,787 notices · a notice covering several regions counts in each · competition columns: contracts awarded in the last 36 months, lots delivered in the region

RegionNoticesBids / lotSME winsLocal wins
Greater London209 · 18%457%80%
South East England174 · 15%557%59%
Scotland144 · 13%568%61%
West Midlands141 · 12%556%74%
Yorkshire and the Humber135 · 12%459%72%
North West England133 · 12%559%76%
East of England133 · 12%457%75%
South West England127 · 11%566%70%
Northern Ireland127 · 11%383%82%
Wales (Cymru)121 · 11%449%63%
East Midlands106 · 9%453%72%
North East England105 · 9%459%81%

Local wins = the winner’s registered region is the delivery region. Dashes: fewer than ten observations.

How it is bought

Commercial tool, procedure route and threshold as published on the notice, not a legal-regime claim

Commercial tool
  • Contract 79% (1,409 notices)
  • Framework 18% (314 notices)
  • Dynamic purchasing system 4% (64 notices)
Procedure route
  • Open 54% (965 notices)
  • Route not published 20% (359 notices)
  • Selective 20% (351 notices)
  • Limited / restricted 6% (112 notices)
Threshold
  • Above threshold 65% (334 notices)
  • Below threshold 35% (178 notices)
Typical tender window31 daysrobust · n=464median, notice to deadline

Competition

Contracts published in the last 36 months (860) · bid counts per lot from award notices · values are net contract awards, framework and DPS ceilings excluded · SME and local status as declared

Bids per lot · n=370
  • 1 bid 14% (51)
  • 2–3 28% (105)
  • 4–6 28% (104)
  • 7 or more 30% (110)
Contract value, net
p25 £173,000median £448,639p75 £2,535,750
interquartile range of 428 awards · p90 £10,470,403
Typical bids per lot4robust · n=330middle half 2–7
Competed93%robust · n=860open or selective route, no direct-award transparency notice
Bids from SMEs79%robust · n=1,750of bids on lots publishing an SME split
Awards won by SMEs62%robust · n=346single-supplier awards with a declared scale
Won locally58%robust · n=268winner registered in the delivery region
Winning award vs estimateat the estimaterobust · n=23352 below · 32 above
Abandoned3%robust · n=860cancelled, unsuccessful or terminated without an award
Frameworks & DPS: bidders per lot8robust · n=88206 vehicle procedures · admission to a panel, not a contest

Who wins

Ranked by distinct procedures won on notices carrying this code, then award records · 1,681 awards to 1,004 suppliers · the five most frequent winners hold 10% of contract awards in the last 36 months

Where to submit

E-sourcing portals named in the submission address · 583 of 1,787 notices name one · each portal page explains registration

In-tend Electronic Procurement116 notices · 20% · 2 open
JAGGAER / BravoSolution86 notices · 15% · 5 open
Proactis / ProContract72 notices · 12%
Delta eSourcing65 notices · 11% · 2 open
EU-Supply Complete Tender Management49 notices · 8% · 1 open
Sell2Wales40 notices · 7% · 1 open
eTendersNI29 notices · 5%

Open tenders in advertising and marketing services

24 live at the nightly build · soonest deadline first

NoticeAuthorityDeadlineDays leftPublished value
UK_1498- Arts Content AgencyBritish Council21 Sept 20261d£207,000
Annual Report and Accounts - Creative and Design AgencyThe Crown Estate21 Sept 20261d£615,000
Media Buying Services for Guildhall SchoolThe Mayor and Commonalty and Citizens of the City of London22 Sept 20262d£900,000
Performance Marketing AgencyFramework4 lotsNational Employment Savings Trust (NEST) Corporation24 Sept 20264d£4,100,000 ceiling
Social-First Creative AgencyNational Employment Savings Trust (NEST) Corporation28 Sept 20268d£900,000
CPU 8465 - Property Auction ServicesFramework2 lotsNottingham City Council28 Sept 20268d£300,000 ceiling
DN Colleges Group - ITT for the Provision of Brand Strategy and Rebranding ServicesDN Colleges Group29 Sept 20269d£60,000
UHB Managed Digital Content ServiceUniversity Hospitals Birmingham NHS Foundation Trust29 Sept 20269d
Marketing Design & Creative Services Framework at Imperial War Museums (IWM)Framework7 lotsImperial War Museums30 Sept 202610d£816,664 ceiling
Provision of Corporate and Professional Services to Big Life Schools Multi Academy TrustBig Life Schools7 Oct 202617d£545,000
Visitor and Member Experience Surveys - National OpsForestry Commission12 Oct 202622d£322,500
COV - Independent Children's Complaints Investigation 2026FrameworkCoventry City Council12 Oct 202622d£602,000 ceiling
Media Planning and Buying ServicesATOC Limited16 Oct 202626d£300,000,000
Provision of a Managing Agent Service to Manage, Supply, Deliver, Install and Commission Air Source Heat PumpsENERGIA GROUP NI HOLDINGS LIMITED16 Oct 202626d£640,000
C086/2026/2027- Business Events Industry Engagement & Lead Generation Llywodraeth Cymru / Welsh Government19 Oct 202629d£130,000
The City of Liverpool College Dynamic Purchasing System (DPS) Marketing and CommunicationsDPS4 lotsThe City of Liverpool College31 Jul 2027314d£150,000 ceiling
Income Generation from Estates, Assets & IPDPSThe Minister for the Cabinet Office acting through Crown Commercial Service15 Aug 2028694d£700,000,000 ceiling
Design Print and Related Services Dynamic Purchasing System (DPS) for the London Borough of CamdenDPS12 lotsLondon Borough of Camden21 Jan 2029854d£2,440,000 ceiling
Electronic Payments and Associated ServicesDPSProcurement Assist Limited c/o Integrated Facilities Management Bolton Ltd (iFM Bolton)31 May 2029984d£75,000,000 ceiling
London and Quadrant Housing Trust - Marketing Suites and Signage Dynamic Purchasing SystemDPS10 lotsLONDON & QUADRANT HOUSING TRUST4 Oct 20311840d
Lowestoft Dynamic Purchasing SystemDPS8 lotsEast Suffolk Council21 Apr 20322040d
Dynamic Purchasing System for the provision of Specialist Professional ServicesDPS20 lotsLondon Borough of Waltham Forest15 May 20342794d£20,000,000 ceiling
Marketing & Communications - Dynamic Market IntentionDPS7 lotsSouthern Water Services Limitednot published
Telesales ServicesESB Energy Limitednot published

Method

What the numbers on this page are and are not

Which notices count?

Every Find a Tender notice that carries a CPV code starting 7934. A notice with several codes counts in each sector it names. Earliest notice 2021; latest 18 Sept 2026.

Competition figures

From the 36-month lot-grain contest statistics: a lot counts where its own CPV codes (or, for single-class notices, the procedure’s) start 7934. Bids per lot come from the award notice’s bid statistics; “competed” means an open or selective route with no direct-award transparency notice; contract values are net, on single-supplier awards, with framework and DPS ceilings excluded. Frameworks and dynamic purchasing systems are reported separately because their “bids” are admissions to a panel.

Why no total value or month-by-month chart?

Sums of notice estimates repeat framework ceilings and mix net with gross. Monthly volumes per sector are not shown yet: the catalogue’s CPV coverage per notice changed in May 2026 (compiled records carry every lot’s codes), so a curve would show the catalogue, not the market.