Official UK procurement notice
Marketing, Advertising and Media Buying Services - Wirral Met College
Authority: Wirral Metropolitan College (Education)
What is being bought
Published requirement descriptionWirral Met College is seeking a supplier to provide marketing, advertising and media buying services to support student recruitment, raise awareness of the College and promote its courses.
The requirement includes campaign planning, media recommendations and buying, campaign delivery, monitoring, optimisation and performance reporting. Services may include digital advertising, paid social media, outdoor advertising, radio and audio advertising, and printed promotional materials and distribution, as detailed in the specification.
The contract will run for an initial 12 months, with an option to extend for a further 12 months at the College's discretion.
Bidders must complete the tender response workbook, including the Common Campaign Scenario and Pricing Response, in accordance with the specification and submission instructions. Tenders will be evaluated on quality (70%) and price (30%).
CPV: Advertising and marketing services
The lotProcurement structure
single lot · value publishedLot #1RenewalPublished value£92,000
- Condition of participation
This procurement is reserved for suppliers with business operations in the United Kingdom.
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Lot awarding rule: Tenders will be evaluated on quality (70%) and price (30%). Quality will be assessed against the criteria in the tender specification and response workbook. Price will be assessed using the total evaluated cost excluding VAT for the initial 12-month term and optional 12-month extension. The contract will be awarded to the compliant bidder achieving the highest combined score.
- Condition of participation
This procurement is reserved for suppliers with business operations in the United Kingdom.
- Turnover usually expected at this size: about £184,000 (twice the annual value).
Turnover is an indicative market norm (≈2× annual value), not a published condition.
Competition analysis · published record, not a forecast of who will bid
Advertising and marketing services (CPV 7934) in North East England, and who usually turns up
Wirral Metropolitan College has too little published record in this market to describe on its own. Published market evidence for the same work stands beside whatever it has. Frameworks and DPS are kept out: they attract a different number of bids. Whole-market view: Advertising and marketing services (CPV 7934) →
How the contest usually goes
Winner shares use published awards; bid and price charts use contested lots.
i
How often small and medium firms win.
Share of awards where the winner’s size is known.
The counts under this question show how many awards have a known supplier size.
Across this market, small firms won 65% of awards with a known supplier size.
i
How often local firms win similar work.
Winners with a registered address in the delivery region, out of awards with a known address.
Here, local means registered in North East England.
A local branch does not count if the registered address is elsewhere.
Across this market, 21% of winners were registered in the delivery region.
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How long buyers here take to decide after bids close.
Middle value in days from the deadline to the first award notice, on competitions that published both dates.
Only decided tenders count, so slow ones still waiting are not in.
Half of these awards were announced within 41 days of the bid deadline.
i
How often work is awarded with no recorded rival.
Direct awards and tenders where every published lot count shows one bid.
The market share is a minimum: some awards have no bid count.
Thin markets produce this too; it is not proof of a tailored specification.
Across this market, at least 40% of awarded procurements had no recorded rival.
How many bids did past lots attract?
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How many bids past lots received.
Each colour is a bid-count range. Only competed lots with a published count are included.
Past bids do not predict this tender.
1 bid0%
2–333%
4–647%
7+20%
How did awards compare with estimates?
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Where winning prices landed against estimates.
Each colour shows awards below, close to or above the published estimate, one lot at a time.
Past prices are a guide, not a bid price.
Below estimate17%
Within ±2%75%
Above estimate8%
Assess each lot i
What past awards tell you about each lot.
See the forecast, this buyer’s earlier suppliers and firms with relevant wins.
No supplier is confirmed as a bidder.
i
What past awards tell you about each lot.
See the forecast, this buyer’s earlier suppliers and firms with relevant wins.
No supplier is confirmed as a bidder.
Open a lot for its forecast, this buyer’s previous supplier and possible competitors, from published award history, not a bid list
Lot #1CPV 7934Published estimate£92k
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How many bids this lot may attract.
The forecast uses similar past competitions. The bar shows either that forecast or past bid counts; the line below says which.
Each lot shows its own forecast based on its own category; forecasts for different lots of the same notice are not comparative. The bar shows 258 past lots.
A forecast, not a list of bidders.
1 bid16%
2–322%
4–628%
7+34%
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Where the award price may land.
The forecast uses similar awards and the buyer’s estimate. The band covers the middle half of likely prices.
No comparable awards for this lot yet.
A statistical guide from past awards, not a price to bid.
Who has supplied this buyer on similar work? i
Who has done similar work for this buyer.
Past contracts are matched by buyer, title and type of work.
A past supplier may not bid again.
i
Who has done similar work for this buyer.
Past contracts are matched by buyer, title and type of work.
A past supplier may not bid again.
No earlier contract of this buyer matches this lot on the published record.
Who could compete for this lot? i
Who could compete for this lot?
Firms with relevant past wins. On a framework, we show firms on that agreement.
None is confirmed as a bidder.
i
Who could compete for this lot?
Firms with relevant past wins. On a framework, we show firms on that agreement.
None is confirmed as a bidder.
No supplier with a record in this category fits this lot yet.
About this data
- Source. Official UK public procurement notices (Find a Tender), reused under the Open Government Licence v3.0. New notices arrive through the day; the figures are rebuilt nightly.
- Two views, kept apart. The authority’s own track record and the wider market for the same kind of work sit side by side and are never mixed. Where the local picture is too thin, a figure widens to a broader market and says which one it used.
- Forecasts are labelled. The price forecast and its range, possible competitors and the match score are our estimates from past awards: not published facts, not win chances and not price advice. Official notices do not say who is bidding.
- Every figure shows what it rests on. Not every notice publishes a bid count, a value or a delivery region, so each figure carries the number of records behind it, and one built on few records is marked as such. The on a figure explains it; the counting rules are in the methodology. Spotted something wrong? Tell us.
Procedure terms & legal framework
From the official record- Procedure method
- Below threshold - open competition
- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Procurement category
- Services
- Notice status
- Open for tender
- Procurement threshold
- Below threshold
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Unspecified in notice
- First published
- 13 Oct 2026, 14:28 BST
- Last source update
- 13 Oct 2026, 14:28 BST
- Authority reference
PR-2016-0085- FTS notice number
2026/S 000-096593- Latest notice
- Tender notice (UK4)
- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-0786a7Find a Tender
- Reserved participation area
- K02000001
How to participate & submission route
Official notice Submit via portal- Requests to participate (first stage)
- —
- Tender submission deadline
- 25 Oct 2026, 12:00 GMT
- Clarification deadline
- 20 Oct 2026, 23:59 BST
- Submission channel
- Official e-sourcing portal
- Electronic submission
- Allowed
College website: www.wmc.ac.uk ↗
Tenders must be submitted electronically by email to [email protected] by 12:00 noon (GMT) on Sunday 25 October 2026.
Use the subject line "PR-2026-0085 - Marketing Tender - [Bidder name]". Include the completed tender response workbook and all supporting documents required by the specification. The College website is provided for reference only; tender submissions must be sent to the email address above.
Timeline
13 Oct 2026 → 16 Nov 2026 · 4 dates- Tender notice published1 day ago13 Oct 2026, 14:28 BST
- Today14 Oct 2026
- Clarification questions byin 7 days20 Oct 2026, 23:59 BST
- Submission deadlinein 11 days25 Oct 2026, 12:00 GMT
- Contract startsin 33 days16 Nov 2026
Notice history
1 event · 1 release on Find a Tender- Tender notice published13 Oct 2026, 14:28 BSTUK4
Commercial outcome & contract awards
Nothing awarded yet- Awards (0)
- No award published
- Contracts (0)
- No contract published
- Bid statistics
- No aggregate bid statistics published
Contracting authority & participating public bodies
Official documents & specifications (2)
Official links; attachments are not copiedTender pack and attachments
Notices published for this procedure
- Tender notice Tender notice on Find a Tender