OMD Group Ltd.: UK Public Sector Contracts Won & Awards

Large organisationCompanies House: Private Limited CompanyLondonNationwide (UK)Main market: Advertising and marketing services

Companies House02078820 ↗ · Active

Procedures with an award4445 award records

Public authorities33named on published awards

Attributable award value£262mnet · on 10 of 16 award records · single-supplier, no ceilings

Last 12 months6awards · 3 in the prior 24 months · last 21 Jul 2026

Contracts ending ≤18 months4end date on 42 of 45 awards · 1 estimated

Buyer regions9most often Greater London

Where they win
i

16 awards (16 for a named lot, 100%, 0 for a whole procedure with no lot named) · top CPV classes, shares of all 16 awards. An award may cover more than one class.

7934 Advertising and marketing services14 awards · 88% · awards naming a lot

2250 Printing plates or cylinders or other media for use in printing1 award · 6% · awards naming a lot

Attributable award value

£262mOn 10 of 16 award records; the five largest make 99%; a further 1 published a VAT-inclusive amount only (£1.6m inc. VAT, kept apart). Largest rows below.

Typical attributable award

£2.1m middle valuerobust · n=10

Award vs estimate

Based on 2 wins in its industry (CPV division 79). Small sample.

0% at estimateindicative · n=2compared within CPV division 79

Largest published awards i	Authority	Awarded	Term	Published value
BTA1673 - Strategic Media Activation	VisitBritain/VisitEngland	—	—	£100,000,000 †
Procurement for the Provision of Media Services	OPEN UNIVERSITY(THE)	—	—	£70,000,000 †
63000000	Department for Business & Trade	—	4.1 yrs	£63,000,000 † ≈ £15m/yr
Procurement of Media Services	Southeastern Railway	—	—	£23,592,419 †
Media Strategy and Planning	NHS Blood and Transplant	10 Apr 2026	2.7 yrs · up to 3.7 yrs	£2,125,000 ≈ £797k/yr

Where their buyers are
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ITL1 region of the buyer office · known for 44 of 44 awarded procedures · each procedure counts once

Greater London19 procedures · 43%

North West England11 procedures · 25%

West Midlands4 procedures · 9%

South East England4 procedures · 9%

South West England2 procedures · 5%

Yorkshire and the Humber1 procedure · 2%

East Midlands1 procedure · 2%

East of England1 procedure · 2%

Bidding record
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Procurement Act 2023 award notices name every bidder · 2 notices name this supplier since 11 Dec 2025 · observed bids, not an estimate

Contract lots contested

0 won · 1 lostindicative · n=1Fewer than three decided lots: no rate is claimed.

Framework / DPS places

0 of 1

Authorities bid for

2Bid for and never won with 1 of them on contract lots.

Notice	Authority	Outcome	Bidders	Published
Media and Creative Servicesframework/DPS	Crown Commercial Service	not appointed	31	9 Nov 2026
Media Planning and Buying	British Broadcasting Corporation	lost	2	11 Dec 2025

Bidder names come from Procurement Act 2023 award notices, which list every bidder (from 2025). Older notices name no bidders, so earlier contests do not appear here. Latest ten notices shown.

Who they sell to
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Authorities named on this supplier’s published awards · ranked by distinct procedures · a framework or DPS adds one award record per appointed supplier

Authority type · official UK type when published, else name/id class, else not classified · by award records (a single panel can dominate)

Central government50%(8 awards)
8 of 16 awards are Central government (50%).
Type not classified19%(3 awards)
3 of 16 awards are Type not classified (19%).
Other public body13%(2 awards)
2 of 16 awards are Other public body (13%).
Education6%(1 award)
1 of 16 awards is Education (6%).
Local authority6%(1 award)
1 of 16 awards is Local authority (6%).
NHS & health6%(1 award)
1 of 16 awards is NHS & health (6%).

Authority	Procedures	Share	Award records	Last activity
Government Commercial Agency	6	13.6%	6	25 Feb 2025
FCA	3	6.8%	3	18 Jul 2022
VisitBritain/VisitEngland	2	4.5%	2	16 Dec 2022
OPEN UNIVERSITY(THE)	2	4.5%	2	26 Jan 2023
Victoria and Albert Museum	2	4.5%	2	21 Jul 2026
The Charity Commission for England and Wales	2	4.5%	2	20 Sept 2022
WEST MIDLANDS GROWTH COMPANY LIMITEDframework/DPS on 1	1	2.3%	2	25 May 2022
Department for Business & Trade	1	2.3%	1	22 Aug 2025

Share = of the 44 procedures with an award naming this supplier. Last activity = award date, or notice publication when no award date was published.

Contracts ending
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42 of 45 awards carry an end date, 4 estimated from the duration · not a retender forecast

Contract	Ends	Published value
The Provision of Media Services	31 Jan 2027	£70,000,000
Provision of a Strategic Media Planning Agency	24 Feb 2027	£244,676
Media Planning Services	25 Jun 2027	£250,000
Procurement of Media Services	4 Oct 2027 estimated	£23,592,419

Recent awards

Latest 16 of 16 award records naming this supplier

Contracts Finder adds 29 more procedures won by this supplier, mostly below the Find a Tender threshold or from before 2025. Each is counted once beside any Find a Tender copy; they are in the totals, not in this list.

Award / procedure	Authority	Awarded	Published value
V&A East Museum Media Buying - Burst 2	Victoria and Albert Museum	21 Jul 2026	£450,000
Media Strategy and Planning	Mayor's Office for Policing and Crime	14 Jul 2026	£1,600,000
Media Strategy and Planning	NHS Blood and Transplant	10 Apr 2026	£2,125,000
V&A East Museum Media Buying	Victoria and Albert Museum	27 Jan 2026	£299,875
Lot 3 - Media Strategy and Planning	Crown Commercial Service	8 Dec 2025	£20,000,000 framework ceiling · not attributable revenue
Media Planning	HM Revenue & Customs	Not published	£250,000 † from the contract notice
Media Buying: Operations Sessions KPI and Talk Money Week	MONEY AND PENSIONS SERVICE	Not published	£105,000 † from the contract notice
63000000	Department for Business & Trade	Not published	£63,000,000 † from the contract notice
Procurement of Media Services	Southeastern Railway	Not published	£23,592,419 † from the contract notice
BTA1673 - Strategic Media Activation	VisitBritain/VisitEngland	Not published	£100,000,000 † from the contract notice

About this data

One profile per supplier. Built from award and contract notices that name this supplier; different spellings and registration numbers of the same company are merged into this profile.
Values are published values. The table mirrors what the notice published: framework ceilings and joint awards are labelled and never counted as this supplier's money, and † marks a value taken from the contract notice when the award published none. Only awards made to this supplier alone count towards its value, excluding VAT. It is not turnover.
Regions in the buyer chart describe the buyer office, not where the work is delivered or the supplier’s registered address.
Contract end dates. Published on 38 of 45 awards, estimated from the published duration on 4 more (marked “estimated”); those feed “Contracts ending”. Published values in that list come from either source; Contracts Finder figures are shown as published and stay out of this profile’s money totals.
Source. Official UK public procurement notices (Find a Tender and Contracts Finder), reused under the Open Government Licence v3.0, updated through the day and rebuilt nightly. Not every figure uses both feeds, and each one shows how many records it rests on: see the methodology. Spotted something wrong? Tell us.