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AwardedFind a Tender · award

Media Services/CPN/PRO/2022

Buyer: The Open University →

BuyerThe Open University
StatusAwarded
DeadlineNot published
ValueValue not published
Published26 Jan 2023

What is being bought

The Open University (The OU) has tendered for the provision of media services, to include media strategy, domestic and international media planning and buying, econometric modelling, campaign optimisation, media partnerships and other media deliverables.

Delivery location

UKJ12

Categories

Advertising and marketing services 79340000Advertising and marketing services 79340000

Lot details

Lot 1

This procurement included the following services:- • Media strategy, planning and buying – all online and offline channels • Econometrics modelling • Campaign optimisation • Media partnerships • Other media deliverables for any OU brand/product as may be required• UK and International markets Audiences may include, but not be limited to: B2C, B2B, & Trade as well other stakeholder groups including consumers, government, employers, donors and community (staff, students and alumni) Any additional purchases related to these services may be made with the successful supplier to support continuity of service, any options will be set out in the tender documents.

Statuscancelled

Award criteria
As set out in the Invitation to Tender — 70
As set out in the Invitation to Tender — 30

What is included

ItemCategoryQuantity
1Advertising and marketing servicesNot published

Comparable-procurement analytics

Benchmarked against retained Find a Tender procedures with CPV division 79. The category anchor is Advertising and marketing services (79340000); this is a deliberately broad market comparator. The comparison is shown at several levels rather than pretending one company or region is always the best benchmark.

Comparison setProceduresReported bids per procedureNamed award suppliersPrice evidence
Market: CPV division 7913,7404 median · 30.9 average (5,803 of 13,740 with a bid count)3.2 average (6,507 of 13,740 with named award suppliers)1 comparable price pairs
Same buyer5Not publishedNot publishedNot published
Delivery region: UKJ12423.5 median · 9.2 average (12 of 42 with a bid count)3.9 average (13 of 42 with named award suppliers)Not published

“Reported bids” is an official aggregate, sometimes reported per lot; it is the closest available competition measure. “Named award suppliers” are winners, not all applicants.

Price-outcome signal

Not enough comparable procedures currently publish both a GBP tender value and a usable lowest-valid-bid value to calculate a responsible price-reduction benchmark. Tenderline deliberately does not infer a saving from named award suppliers or from missing award values.

Procurement strategy & market signals

Framework agreementNot published
Dynamic purchasing systemNot published
Competitive procurementNot published
Recurring requirementNot published
Procurement method rationaleNot published
Rationale classificationsNot published
Special regimeNot published
Covered byGPA
Submission policyNot published
Selection criteriaNot published
Risk detailsNot published

Planning & early market engagement

BudgetNot published
No-engagement rationaleNot published
Planning documents0
Planning milestones0

No planning milestones published.

Related procurements

No linked framework, prior procurement or reprocurement published.

Awards

Contracts

Procurement for the Provision of Media Services

Statusactive
Value£70,000,000

Documents & submission route

No documents are published in the current source record.

Source data inventory

Diagnostic view. “Not published” means this current release does not provide a value.

OCIDocds-h6vhtk-032ce9
Latest release ID002413-2023
Latest release timestampThu Jan 26 2023 12:33:38 GMT+0000 (Coordinated Universal Time)
Sourcefind-a-tender
Official notice URLNot published
Tender statuscomplete
Procurement methodselective
Procurement method detailsCompetitive procedure with negotiation
Main procurement categoryservices
Above thresholdNot published
Legal basis32014L0024
Tender period: startNot published
Tender period: endNot published
Expression of interest deadlineNot published
Enquiry deadlineNot published
Award period: startNot published
Award period: endNot published
Submission method detailsNot published
Submission languagesNot published
Electronic catalogue policyNot published
Total tender valueNot published
Tender lots in source1
Tender items in source1
Tender documents in source0
Awards in latest release1
Contracts in latest release1
Parties in latest release3

Notice history

DateEventReference
26 Jan 2023award, contract002413-2023
12 Apr 2022tender009804-2022

All source data

Unmodified official OCDS data retained by Tenderline for this procurement process.

Complete current OCDS release JSON
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        "relatedLot": "1"
      },
      {
        "id": "3",
        "value": 0,
        "measure": "foreignBidsFromEU",
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      },
      {
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        "value": 0,
        "measure": "foreignBidsFromNonEU",
        "relatedLot": "1"
      },
      {
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        "measure": "electronicBids",
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      }
    ]
  },
  "date": "2023-01-26T12:33:38Z",
  "ocid": "ocds-h6vhtk-032ce9",
  "buyer": {
    "id": "GB-FTS-12601",
    "name": "The Open University"
  },
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      "title": "Procurement for the Provision of Media Services",
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          "name": "OMD Group Limited"
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        "description": "This procurement included the following services:- • Media strategy, planning and buying – all online and offline channels • Econometrics modelling • Campaign optimisation • Media partnerships • Other media deliverables for any OU brand/product as may be required• UK and International markets Audiences may include, but not be limited to: B2C, B2B, & Trade as well other stakeholder groups including consumers, government, employers, donors and community (staff, students and alumni) Any additional purchases related to these services may be made with the successful supplier to support continuity of service, any options will be set out in the tender documents.",
        "awardCriteria": {
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            {
              "name": "As set out in the Invitation to Tender",
              "type": "quality",
              "description": "70"
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            {
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    "items": [
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    "status": "complete",
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    {
      "id": "GB-FTS-73727",
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        "locality": "London",
        "postalCode": "SE1 0SW",
        "countryName": "United Kingdom",
        "streetAddress": "Bankside 3, 90-100 Southwark Street"
      },
      "details": {
        "url": "https://omduk.com/",
        "scale": "large"
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      "identifier": {
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  ],
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  "contracts": [
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      "title": "Procurement for the Provision of Media Services",
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      "dateSigned": "2023-01-26T00:00:00Z"
    }
  ],
  "initiationType": "tender"
}
Complete JSON history (2 releases)
26 Jan 2023 · 002413-2023 · award, contract
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      {
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      },
      {
        "id": "4",
        "value": 0,
        "measure": "foreignBidsFromNonEU",
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      },
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        "measure": "electronicBids",
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  "ocid": "ocds-h6vhtk-032ce9",
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        "awardCriteria": {
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      "scheme": "CPV",
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}
12 Apr 2022 · 009804-2022 · tender
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