Find a TenderAwarded

Published 12 Apr 2022, 16:43 BST

Official UK procurement notice

Media Services/CPN/PRO/2022 · UK public procurement notice

Official notice

Authority: OPEN UNIVERSITY(THE) (Education)

ServicesCompetitive procedure with negotiation

Sectors: Business Services & Consultancy (79) Delivery: South East (UKJ12)

Published estimate£70,000,000exc. VAT

Submissions closed 13 May 2022awarded 26 Jan 2023

Awarded to OMD Group Ltd.

What is being bought

Published requirement description

The Open University (The OU) has tendered for the provision of media services, to include media strategy, domestic and international media planning and buying, econometric modelling, campaign optimisation, media partnerships and other media deliverables.

CPV: Advertising and marketing services

The lotProcurement structure

single lot · value published

Lot #1This procurement included the following services:- • Media strategy, planning and…AwardedRenewalPublished value£70,000,000

This procurement included the following services:-

Media strategy, planning and buying – all online and offline channels
Econometrics modelling
Campaign optimisation
Media partnerships
Other media deliverables for any OU brand/product as may be required
UK and International markets Audiences may include, but not be limited to: B2C, B2B, & Trade as well other stakeholder groups including consumers, government, employers, donors and community (staff, students and alumni) Any additional purchases related to these services may be made with the successful supplier to support continuity of service, any options will be set out in the tender documents.

Delivery: South East · Milton Keynes

Extensions: The contract may be extended by up to 2 yearsSecond stage: up to 3 candidates invited to tenderVariant bids: not allowed

79340000 Advertising and marketing services

What it takes to win
i
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more

How bids were scored

Quality: 70%Price: 30%

Published sub-criteria (2)

As set out in the Invitation to Tender: 70%
As set out in the Invitation to Tender: 30%

Published award criteria (2)

As set out in the Invitation to Tender: 70
As set out in the Invitation to Tender: 30

What this means for your bid

Price carries 30 of 100 points: a 10% discount moves about 3 points. The method statement decides this lot, not the discount.

Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.

Procedure terms & legal framework

From the official record

Procedure method: Competitive procedure with negotiation
Legal basis: CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category: Services
Notice status: Awarded
Procurement threshold: Unspecified in notice
Regulatory regime: Standard
Commercial structure: Stand-alone contract (no framework)
Competition type: Competitive procedure
GPA / WTO covered: Yes (GPA)
Recurring procurement: No (one-off requirement)
First published: 12 Apr 2022, 16:43 BST
Last source update: 26 Jan 2023, 12:33 GMT
Authority reference: OUPA10798
FTS notice number: 2023/S 000-002413
Classification (CPV): Advertising and marketing services
Delivery area: South East (UKJ12)
Official registry OCID: ocds-h6vhtk-032ce9 Find a Tender

How it was run

Official notice

Run through: In-tend · Who buys & how to bid on In-tend

Supplier login requiredLanguage: EN

Access & registration note: Free · one account per buying organisation's portal · reCAPTCHA on signup

Tender documents are also served through a separate tool: https://in-tendhost.co.uk/openuniversity ↗

Submission deadline: 13 May 2022, 12:00 BST
Submission channel: {"electronicSubmission","written"}
Accepted languages: en
Bid validity: 180 days from the deadline

Detailed submission instructions & authority contactsFrom official release

in-tendhost.co.uk/openuniversity ↗

Timeline

13 May 2022 → 26 Jan 2023 · 3 dates

Submission deadline
13 May 2022, 12:00 BST
Invitations to tender expected
31 May 2022, 00:00 BST
Notice published
26 Jan 2023, 12:33 GMT

Notice history

1 event · 2 releases on Find a Tender

Status changed to complete
26 Jan 2023, 12:33 GMT

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast

Awards 1

Awarded value £70,000,0001 contract exc. VAT

Bids received 4

Contracts signed 1latest 26 Jan 2023

Awarded to	Value	Date	Status
OMD Group Ltd.Procurement for the Provision of Media Services	£70,000,000 †	—	Awarded

Contracts

Procurement for the Provision of Media Services · OMD Group Ltd.
Signed
26 Jan 2023
Value
£70,000,000
Status
active

Bid statistics published by the authority

Bids	SME	VCSE	Valid bid range
4bids · 4 electronic	0	—	—

Contracting authority & participating public bodies

The Open University

Contracting authorityEducationBody governed by public lawEducation Procurement Services, Walton Hall,, Milton Keynes, South East, MK7 6BPContact email, phone Published organisation website ↗

Bidders & participating suppliers

1 commercial party on the notice

OMD Group LimitedAwarded supplier02078820 Bankside 3, 90-100 Southwark Street, London, London, SE1 0SW

Official documents & specifications (2)

Official links; attachments are not copied

Tender pack and attachments

Economic and financial selection criteriatenderEconomic and financial selection criteria
Technical selection criteriatenderTechnical selection criteria