CRM partner agency tender

{
  "id": "076190-2026",
  "tag": [
    "planning"
  ],
  "date": "2026-08-11T12:26:53+01:00",
  "ocid": "ocds-h6vhtk-06e13d",
  "buyer": {
    "id": "GB-COH-03266760",
    "name": "SOUTH WESTERN RAILWAY LIMITED"
  },
  "tender": {
    "id": "ocds-h6vhtk-06e13d",
    "lots": [
      {
        "id": "1",
        "status": "planned",
        "renewal": {
          "description": "Optional 1+1 extension"
        },
        "hasRenewal": true,
        "contractPeriod": {
          "endDate": "2029-03-31T23:59:59+01:00",
          "startDate": "2027-04-01T00:00:00+01:00",
          "maxExtentDate": "2031-03-31T23:59:59+01:00"
        }
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryAddresses": [
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            "country": "GB",
            "countryName": "United Kingdom"
          },
          {
            "region": "UKD",
            "country": "GB",
            "countryName": "United Kingdom"
          },
          {
            "region": "UKE",
            "country": "GB",
            "countryName": "United Kingdom"
          },
          {
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            "country": "GB",
            "countryName": "United Kingdom"
          },
          {
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            "country": "GB",
            "countryName": "United Kingdom"
          },
          {
            "region": "UKH",
            "country": "GB",
            "countryName": "United Kingdom"
          },
          {
            "region": "UKI",
            "country": "GB",
            "countryName": "United Kingdom"
          },
          {
            "region": "UKJ",
            "country": "GB",
            "countryName": "United Kingdom"
          },
          {
            "region": "UKK",
            "country": "GB",
            "countryName": "United Kingdom"
          }
        ],
        "additionalClassifications": [
          {
            "id": "79342000",
            "scheme": "CPV",
            "description": "Marketing services"
          }
        ]
      }
    ],
    "title": "CRM partner agency tender",
    "status": "planned",
    "legalBasis": {
      "id": "2023/54",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents",
      "scheme": "UKPGA"
    },
    "awardPeriod": {
      "endDate": "2027-02-19T23:59:59Z"
    },
    "description": "SWR seeks to appoint a specialist CRM partner agency to operate as an extended team to support us in our customer marketing and leveraging the value of that in multi-channel and media activation. The focus will be on adding strategic input, journey mapping & improvement, analysis and as necessary, activation to turbo-charge our customer marketing efforts for CRM and utilisation of relevant audiences in paid media.",
    "tenderPeriod": {
      "endDate": "2026-12-04T23:59:59Z"
    },
    "communication": {
      "futureNoticeDate": "2026-09-21T23:59:59+01:00"
    },
    "aboveThreshold": true,
    "submissionTerms": {
      "languages": [
        "en"
      ]
    },
    "procurementMethod": "open",
    "mainProcurementCategory": "services",
    "procurementMethodDetails": "Competitive flexible procedure"
  },
  "parties": [
    {
      "id": "GB-COH-03266760",
      "name": "SOUTH WESTERN RAILWAY LIMITED",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKI44",
        "country": "GB",
        "locality": "London",
        "postalCode": "SE1 9LQ",
        "countryName": "United Kingdom",
        "streetAddress": "South Bank Central 4th Floor, 30 Stamford Street,"
      },
      "details": {
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          {
            "id": "publicUndertaking",
            "scheme": "UK_CA_TYPE",
            "description": "Public undertaking"
          }
        ]
      },
      "identifier": {
        "id": "03266760",
        "scheme": "GB-COH"
      },
      "contactPoint": {
        "email": "ProcurementandContracts@swrailway.com"
      },
      "additionalIdentifiers": [
        {
          "id": "PQHL-7495-VCQT",
          "scheme": "GB-PPON"
        }
      ]
    }
  ],
  "language": "en",
  "planning": {
    "documents": [
      {
        "id": "076190-2026",
        "url": "https://www.find-tender.service.gov.uk/Notice/076190-2026",
        "format": "text/html",
        "noticeType": "UK3",
        "description": "Planned procurement notice on Find a Tender",
        "documentType": "plannedProcurementNotice",
        "datePublished": "2026-08-11T12:26:53+01:00"
      }
    ]
  },
  "initiationType": "tender"
}