Official UK procurement notice
CRM partner agency tender
Authority: SOUTH WESTERN RAILWAY LIMITED (Public body)
What is being bought
Published requirement descriptionSWR seeks to appoint a specialist CRM partner agency to operate as an extended team to support us in our customer marketing and leveraging the value of that in multi-channel and media activation. The focus will be on adding strategic input, journey mapping & improvement, analysis and as necessary, activation to turbo-charge our customer marketing efforts for CRM and utilisation of relevant audiences in paid media.
- How the procedure runs: The procurement will be conducted through SWRL's e-Tendering portal, Medius/Wax Digital (Reference: FX4534). The process will comprise an Expression of Interest (EoI) stage, followed by a Pre-Selection Questionnaire (PSQ) as part of the Selection Stage, an Invitation to Negotiate (ITN) during the Tender Stage, and supplier presentations. An EoI will be issued alongside this tender notice and will remain open until 30 September 2026. Interested suppliers are required to register their interest and return a signed Non-Disclosure Agreement (NDA) by the stated deadline. Only suppliers that have submitted a signed NDA will be invited to participate in the PSQ stage and progress further in the procurement process. The PSQ stage is scheduled to open on 5 October 2026 at 10:00 BST. Further details and access instructions will be provided to eligible suppliers via the Medius/Wax Digital portal.
CPV: Marketing services
The lotProcurement structure
single lot · value publishedLot #1RenewalPublished value£1,378,656
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Published sub-criteria (3)
- Quality: 60%
- Commercial: 30%
- Social Value: 10%
Published award criteria (3)
- Quality: Various subcategories with the total of 60%
- Commercial
- Social Value
No conditions of participation were published on the notice; check the tender documents.
- Price carries 30 of 100 points: a 10% discount moves about 3 points. The method statement decides this lot, not the discount.
- Turnover usually expected at this size: about £1,376,770 (twice the annual value).
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula. Turnover is an indicative market norm (≈2× annual value), not a published condition.
Competition analysis · published record, not a forecast of who will bid
How SOUTH WESTERN RAILWAY LIMITED buys Advertising and marketing services (CPV 7934), and who usually turns up
SOUTH WESTERN RAILWAY LIMITED’s own published record, next to the published market for the same work. Frameworks and DPS are kept out: they attract a different number of bids. Whole-market view: Advertising and marketing services (CPV 7934) →
How the contest usually goes
Winner shares use published awards; bid and price charts use contested lots.
i
How often small and medium firms win.
Share of awards where the winner’s size is known.
The counts under this question show how many awards have a known supplier size.
Small firms have won here. Neither number says whether you qualify; it describes who has been winning.
i
How often local firms win similar work.
Winners with a registered address in the delivery region, out of awards with a known address.
Here, local means registered in Greater London.
A local branch does not count if the registered address is elsewhere.
Most of this buyer’s recorded winners are registered outside Greater London.
i
How long buyers here take to decide after bids close.
Middle value in days from the deadline to the first award notice, on competitions that published both dates.
Only decided tenders count, so slow ones still waiting are not in.
Half of these awards were announced within 53 days of the bid deadline.
i
How often work is awarded with no recorded rival.
Direct awards and tenders where every published lot count shows one bid.
The market share is a minimum: some awards have no bid count.
Thin markets produce this too; it is not proof of a tailored specification.
Direct awards or one recorded bid are common here. Check the route before spending time on a bid.
How many bids did past lots attract?
i
How many bids past lots received.
Each colour is a bid-count range. Only competed lots with a published count are included.
Past bids do not predict this tender.
1 bid12%
2–314%
4–639%
7+35%
How did awards compare with estimates?
i
Where winning prices landed against estimates.
Each colour shows awards below, close to or above the published estimate, one lot at a time.
Past prices are a guide, not a bid price.
Below estimate23%
Within ±2%68%
Above estimate10%
Assess each lot i
What past awards tell you about each lot.
See the forecast, this buyer’s earlier suppliers and firms with relevant wins.
No supplier is confirmed as a bidder.
i
What past awards tell you about each lot.
See the forecast, this buyer’s earlier suppliers and firms with relevant wins.
No supplier is confirmed as a bidder.
Open a lot for its forecast, this buyer’s previous supplier and possible competitors, from published award history, not a bid list
Lot #1CPV 7934Published estimate£1.4m
i
How many bids this lot may attract.
The forecast uses similar past competitions. The bar shows either that forecast or past bid counts; the line below says which.
Each lot shows its own forecast based on its own category; forecasts for different lots of the same notice are not comparative.
A forecast, not a list of bidders.
1 bid10%
2–314%
4–636%
7+41%
i
Where the award price may land.
The forecast uses similar awards and the buyer’s estimate. The band covers the middle half of likely prices.
Based on 41 comparable awards. Each lot reflects its own category; forecasts for different lots of the same notice are not comparative.
A statistical guide from past awards, not a price to bid.
Middle 50%£1.4m
Estimate£1.4m
Who has supplied this buyer on similar work? i
Who has done similar work for this buyer.
Past contracts are matched by buyer, title and type of work.
A past supplier may not bid again.
i
Who has done similar work for this buyer.
Past contracts are matched by buyer, title and type of work.
A past supplier may not bid again.
| Supplier | This buyer’s earlier contract | Lot | Award value | Why listed |
|---|---|---|---|---|
| Field Consulting LtdWorked for this buyer | NEW TIMETABLE PUBLIC CONSULTATIONruns to Jun 2027 | — | £327k | Similar wording and category |
Who could compete for this lot? i
Who could compete for this lot?
Firms with relevant past wins. On a framework, we show firms on that agreement.
None is confirmed as a bidder.
i
Who could compete for this lot?
Firms with relevant past wins. On a framework, we show firms on that agreement.
None is confirmed as a bidder.
| Supplier | Won in this category | Live contracts | Award vs estimate |
|---|---|---|---|
| £327k2 awards in 36m · last 5 months ago | 1 live · £327k iPublic contracts this supplier still holds. Its awards whose published end date is still in the future, with their values. Many contracts publish no end date, so this is a floor, not the whole book. Unexpired says nothing about spare capacity. | 7% below n=1 | |
| £143m40 awards in 36m · last 2 months ago | 3 live · £1.9m iPublic contracts this supplier still holds. Its awards whose published end date is still in the future, with their values. Many contracts publish no end date, so this is a floor, not the whole book. Unexpired says nothing about spare capacity. | at estimate n=2 | |
| £37m58 awards in 36m · last 1 months ago | 13 live · £59m iPublic contracts this supplier still holds. Its awards whose published end date is still in the future, with their values. Many contracts publish no end date, so this is a floor, not the whole book. Unexpired says nothing about spare capacity. | at estimate n=1 | |
| £32m12 awards in 36m · last 2 months ago | 1 live · £20m iPublic contracts this supplier still holds. Its awards whose published end date is still in the future, with their values. Many contracts publish no end date, so this is a floor, not the whole book. Unexpired says nothing about spare capacity. | 6% below n=2 | |
| £15m11 awards in 36m · last 1 months ago | 7 live · £35m iPublic contracts this supplier still holds. Its awards whose published end date is still in the future, with their values. Many contracts publish no end date, so this is a floor, not the whole book. Unexpired says nothing about spare capacity. | at estimate n=3 |
About this data
- Source. Official UK public procurement notices (Find a Tender), reused under the Open Government Licence v3.0. New notices arrive through the day; the figures are rebuilt nightly.
- Two views, kept apart. The authority’s own track record and the wider market for the same kind of work sit side by side and are never mixed. Where the local picture is too thin, a figure widens to a broader market and says which one it used.
- Forecasts are labelled. The price forecast and its range, possible competitors and the earlier-work matches are our estimates from past awards: not published facts, not win chances and not price advice. Official notices do not say who is bidding.
- Every figure shows what it rests on. Not every notice publishes a bid count, a value or a delivery region, so each figure carries the number of records behind it, and one built on few records is marked as such. The on a figure explains it; the counting rules are in the methodology. Spotted something wrong? Tell us.
Procedure terms & legal framework
From the official record- Procedure method
- Competitive flexible procedure
- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Procurement category
- Services
- Notice status
- Open for tender
- Procurement threshold
- Above threshold (FTS publication)
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Unspecified in notice
- First published
- 11 Aug 2026, 12:26 BST
- Last source update
- 22 Sept 2026, 11:03 BST
- Award evaluation window
- Submission end – 17 Mar 2027
- Authority reference
FX4534 - CRM partner agency tender- FTS notice number
2026/S 000-089497- Accelerated
- Qualifying planned procurement notice
- Latest notice
- Tender notice (UK4)
- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-06e13dFind a Tender
- How it runs
The procurement will be conducted through SWRL's e-Tendering portal, Medius/Wax Digital (Reference: FX4534). The process will comprise an Expression of Interest (EoI) stage, followed by a Pre-Selection Questionnaire (PSQ) as part of the Selection Stage, an Invitation to Negotiate (ITN) during the Tender Stage, and supplier presentations.
An EoI will be issued alongside this tender notice and will remain open until 30 September 2026. Interested suppliers are required to register their interest and return a signed Non-Disclosure Agreement (NDA) by the stated deadline.
Only suppliers that have submitted a signed NDA will be invited to participate in the PSQ stage and progress further in the procurement process.
The PSQ stage is scheduled to open on 5 October 2026 at 10:00 BST. Further details and access instructions will be provided to eligible suppliers via the Medius/Wax Digital portal.
How to participate & submission route
Official notice Submit via portal- Requests to participate (first stage)
- —
- Tender submission deadline
- 15 Dec 2026, 23:59 GMT
- Clarification deadline
- 25 Sept 2026, 23:59 BST
- Submission channel
- Official e-sourcing portal
- Electronic submission
- Allowed
- Accepted languages
- en
To register your interest and submit your signed NDA, please access SWRL's Medius/Wax Digital portal using the link below. The NDA can be downloaded from the NDA tab within the portal. Suppliers must complete and return the signed NDA in accordance with the instructions provided to be eligible to participate in this procurement process.
Timeline
11 Aug 2026 → 1 Apr 2027 · 7 dates- Planning notice published71 days ago11 Aug 2026, 12:26 BST
- Next notice expected30 days ago21 Sept 2026, 23:59 BST
- Tender notice published30 days ago22 Sept 2026, 11:03 BST
- Clarification questions by26 days ago25 Sept 2026, 23:59 BST
- Today21 Oct 2026
- Submission deadlinein 55 days15 Dec 2026, 23:59 GMT
- Award decision expected byin 147 days17 Mar 2027, 23:59 GMT
- Contract startsin 161 days1 Apr 2027, 00:00 BST
Notice history
5 events · 2 releases on Find a Tender · since 11 Aug 2026- Planned procurement notice published11 Aug 2026, 12:26 BSTUK3
- Tender notice published22 Sept 2026, 11:03 BSTUK4
- Published value published: £1,378,65622 Sept 2026, 11:03 BST
- Status changed to active22 Sept 2026, 11:03 BST
- Deadline moved to 15 Dec 2026, 23:59 GMT22 Sept 2026, 11:03 BST+11 days · was 4 Dec 2026, 23:59 GMT
Commercial outcome & contract awards
Nothing awarded yet- Awards (0)
- No award published
- Contracts (0)
- No contract published
- Bid statistics
- No aggregate bid statistics published
Contracting authority & participating public bodies
Official documents & specifications (2)
Official links; attachments are not copiedNotices published for this procedure
- Tender notice Tender notice on Find a Tender
- Planned procurement notice Planned procurement notice on Find a Tender