Market research services: UK Tenders, Buyers & Competition
CPV 79310000·Services · class·in Business Services & Consultancy
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Tenders you can still bid for.
Notices at tender stage whose deadline has not passed, counted the way the search counts them: a notice shows under every code and region it names.
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Notices published in the last 12 months.
Counted per tender, not per lot, against the 12 months before where shown.
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How many companies usually bid for a lot here.
The middle value of the bid counts that award notices publish, one per lot. Only real competitions count: direct awards and framework places are left out.
Based on 147 lots from 127 competitions run by 93 buyers, last 36 months. A buyer with many similar contests counts only up to a limit. 79 lots are from Procurement Act 2023 notices (bids assessed, middle 5) and 68 from older notices (bids received, middle 4).
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What a contract here is usually worth.
Middle value of published award values, VAT excluded. Framework ceilings are left out because they are not real contract values.
Based on 530 awards with a usable value, last 36 months.
Published values, not actual spend.
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How long buyers here take to decide after bids close.
Middle value in days from the bid deadline to the award date, on competitions that published both.
Based on 75 decided competitions, last 36 months.
Only decided tenders count, so slow ones still waiting are not in.
Newest open tenders
3 of 39 open for bids now · newest first
| Notice | Authority | Deadline | Days left | Published value |
|---|---|---|---|---|
| Media Literacy Social Return on Investment | Ofcom | 3 Dec 2026 | 27d | £120,833 |
| Heritage Airframe Surveys | Science Museum Group | 20 Nov 2026 | 15d | £40,000 |
| South Yorkshire Resident Survey | South Yorkshire Mayoral Combined Authority | 30 Nov 2026 | 24d | £740,000 |
Codes and neighbouring classes
The 8-digit CPV codes notices in this class actually use, and the other classes of the same division
79310000 Market research services237 notices · 23%79311000 Survey services193 notices · 19%79315000 Social research services167 notices · 17%79311400 Economic research services78 notices · 8%79311300 Survey analysis services65 notices · 6%79311200 Survey conduction services49 notices · 5%79311100 Survey design services38 notices · 4%79314000 Feasibility study28 notices · 3%- Business and management consultancy services 1,074 · 12m
- Advertising and marketing services 570 · 12m
- Recruitment services 537 · 12m
- Subscription services 417 · 12m
- Exhibition, fair and congress organisation services 410 · 12m
- Security services 398 · 12m
- Miscellaneous business-related services 378 · 12m
- Business and management consultancy and related services 337 · 12m
- Accounting and auditing services 337 · 12m
- Legal services 310 · 12m
- All of Business Services & Consultancy →
Who buysi
Which buyers publish the most notices here.
Buyers ranked by the number of notices, duplicate names merged.
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Which buyers publish the most notices here.
Buyers ranked by the number of notices, duplicate names merged.
All notices carrying this code · official UK_CA_TYPE where published (NHS bodies are central government authorities), else derived from the authority name
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What kinds of public bodies buy here.
Notices by the buyer’s type as published, otherwise by its name.
Central government44%(430 notices)
430 of 988 notices are Central government (44%).Local authorities22%(219 notices)
219 of 988 notices are Local authorities (22%).Other public bodies13%(128 notices)
128 of 988 notices are Other public bodies (13%).Education & universities7%(69 notices)
69 of 988 notices are Education & universities (7%).Police, fire & emergency2%(18 notices)
18 of 988 notices are Police, fire & emergency (2%).Not classified13%(124 notices)
124 of 988 notices are Not classified (13%).
| Contracting authority | Type | Notices | Last 12 months | Open now |
|---|---|---|---|---|
| Department of Health & Social Care | Central government | 28 | 14 | 0 |
| NHS England | Central government | 24 | 7 | 0 |
| Scottish Government | Central government | 23 | 0 | 0 |
| UK Research and Innovation | Central government | 22 | 10 | 0 |
| Historic England | Central government | 20 | 15 | 2 |
| The Food Standards Agency | Central government | 18 | 16 | 1 |
| NATURAL ENGLAND (Defra Network eTendering Portal) | not classified | 17 | 10 | 0 |
| Ofcom | Other public bodies | 15 | 10 | 1 |
| Llywodraeth Cymru / Welsh Government | Central government | 14 | 10 | 1 |
| Cefas | not classified | 13 | 3 | 0 |
422 distinct authorities in total · the ten most active shown.
Where the work is deliveredi
Where the work on these notices is delivered.
Delivery regions published on the notices. A notice with several regions counts in each.
Where the work is, not where the buyer is based.
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Where the work on these notices is delivered.
Delivery regions published on the notices. A notice with several regions counts in each.
Where the work is, not where the buyer is based.
Delivery regions (ITL1) published on 488 of 1,010 notices · a notice covering several regions counts in each · competition columns: contracts awarded in the last 36 months, lots delivered in the region
| Region | Notices | Bids / lot | SME wins | Local wins |
|---|---|---|---|---|
| Greater London | 6 | 48% | 38% | |
| South East England | 7 | 58% | 12% | |
| Yorkshire and the Humber | 4 | 44% | 19% | |
| South West England | 7 | 64% | 2% | |
| West Midlands | 7 | 57% | 14% | |
| North East England | 7 | 77% | 11% | |
| East of England | 4 | 67% | 10% | |
| North West England | 7 | 66% | 18% | |
| Wales (Cymru) | 9 | 50% | 36% | |
| East Midlands | 7 | 65% | 7% | |
| Scotland | — | — | — | |
| Northern Ireland | — | — | — |
Local wins = the winner’s registered region is the delivery region. Dashes: fewer than ten observations.
How it is boughti
How work here is packaged.
Notices by commercial tool: a single contract, a framework, or a dynamic purchasing system.
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How work here is packaged.
Notices by commercial tool: a single contract, a framework, or a dynamic purchasing system.
Commercial tool, procedure route and threshold as published on the notice, not a legal-regime claim
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How work here is packaged.
Notices by commercial tool: a single contract, a framework, or a dynamic purchasing system.
Contract94%(948 notices)
948 of 1,010 notices are Contract (94%).Framework6%(60 notices)
60 of 1,010 notices are Framework (6%).Dynamic purchasing system0%(2 notices)
2 of 1,010 notices are Dynamic purchasing system (0%).
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Which procedures buyers here use.
Notices by the procedure they declare: open, selective, limited or direct. Open and selective are competitions; limited and direct are not.
Open45%(450 notices)
450 of 1,010 notices are Open (45%).Direct award20%(207 notices)
207 of 1,010 notices are Direct award (20%).Limited / restricted17%(172 notices)
172 of 1,010 notices are Limited / restricted (17%).Route not published14%(144 notices)
144 of 1,010 notices are Route not published (14%).Selective4%(37 notices)
37 of 1,010 notices are Selective (4%).
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How much of this market is above the legal threshold.
Notices by whether the buyer marked them above or below the threshold that triggers the full rules.
Above threshold36%(111 notices)
111 of 306 notices are Above threshold (36%).Below threshold64%(195 notices)
195 of 306 notices are Below threshold (64%).
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How long bidders get to respond.
Middle value in days from the tender notice to its deadline.
Competition
Contracts published in the last 36 months (716) · bid counts per lot from award notices · values are net contract awards, framework and DPS ceilings excluded · SME and local status as declared
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How many bids past lots received.
Each colour is a bid-count range. Only competed lots with a published count are included.
Past bids do not predict this tender.
1 bid15%(22)
22 of 147 lots fall in 1 bid (15%).2–324%(36)
36 of 147 lots fall in 2–3 (24%).4–622%(32)
32 of 147 lots fall in 4–6 (22%).7 or more39%(57)
57 of 147 lots fall in 7 or more (39%).
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The usual range of contract values here.
The middle half of published award values, VAT excluded, with the middle value marked. Framework ceilings are left out.
Published values, not actual spend.
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How many companies usually bid for a lot here.
The middle value of the bid counts that award notices publish, one per lot. Only real competitions count: direct awards and framework places are left out.
Based on 147 lots from 127 competitions run by 93 buyers, last 36 months. A buyer with many similar contests counts only up to a limit. 79 lots are from Procurement Act 2023 notices (bids assessed, middle 5) and 68 from older notices (bids received, middle 4).
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How much of this market is actually put out to competition.
Notices run as an open or selective procedure, out of all notices that say which procedure was used. Direct awards count as not competed.
325 of 677 notices that state a procedure, last 36 months. 39 more are call-offs or give no procedure and are left out.
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What share of bids come from small and medium firms.
SME bids divided by all bids, on lots where the buyer published the split.
436 SME bids out of 726, on 126 lots where the buyer published the split.
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What share of contracts go to small and medium firms.
Awards to a single supplier that declared its size. SME divided by all.
189 of 380 awards where the winner declared its size.
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How much work here goes to companies based in the region.
Contract awards where the winner’s registered address is in this region, out of awards where the address is known.
Registered address, so a national firm with a local branch counts as outside.
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Do winners come in above or below the buyer’s estimate.
For each lot we compare the published estimate with the award, like for like. Below means the winner was paid less than estimated, above means more.
Based on 162 lots with both an estimate and an award, last 36 months.
A past pattern, not a price to bid.
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How often a tender ends with no award.
Notices cancelled, withdrawn or marked unsuccessful, plus terminated ones that never got an award.
8 of 716 notices, last 36 months.
Only what buyers published. Tenders that quietly went nowhere are not counted.
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How many companies apply to get onto a framework or DPS here.
Middle value per lot, frameworks and dynamic markets only. Getting onto a panel is not the same as winning work, so it is kept separate.
Based on 12 lots from 8 framework and DPS notices, last 36 months.
Who winsi
Which suppliers win the most here.
Suppliers ranked by the number of tenders won, not by money. A supplier on one big framework with many call-offs does not outrank one that won many separate competitions.
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Which suppliers win the most here.
Suppliers ranked by the number of tenders won, not by money. A supplier on one big framework with many call-offs does not outrank one that won many separate competitions.
Ranked by distinct procedures won on notices carrying this code, then award records · 910 awards to 537 suppliers · the five most frequent winners hold 7% of contract awards in the last 36 months
| Supplier | Procedures | Awards | Last 12 months | Buyers |
|---|---|---|---|---|
| IPSOS (MARKET RESEARCH) LTD | 20 | 34 | 8 | 12 |
| DJS Research Ltd | 11 | 15 | 4 | 10 |
| People Insight | 10 | 10 | 6 | 10 |
| NATIONAL CENTRE FOR SOCIAL RESEARCH | 9 | 13 | 3 | 6 |
| Verian Group UK Limited | 9 | 10 | 0 | 7 |
| BMG Research Limited | 9 | 9 | 5 | 8 |
| Transport Focus | 9 | 9 | 7 | 8 |
| YOUGOV PLC | 7 | 10 | 3 | 6 |
Where to submiti
Where bids for this work are submitted.
Notices by the portal in their submission link, where one is published.
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Where bids for this work are submitted.
Notices by the portal in their submission link, where one is published.
E-sourcing portals named in the submission address · 321 of 1,010 notices name one · each portal page explains registration
Open tenders in market research services
39 open for bids now · soonest deadline first
About this data
- Source. Official UK public procurement notices (Find a Tender), reused under the Open Government Licence v3.0. New notices arrive through the day; the figures are rebuilt nightly. Contracts Finder contracts appear on the Retender Radar, not yet in these figures.
- What counts here. Every notice with a CPV code starting 7931. A notice with several codes counts in each sector it names. Notices from 2021 to 4 Nov 2026.
- Competition. Bids and winners cover the last three years and count each lot as its own contest; frameworks and dynamic purchasing systems are shown apart from ordinary contracts.
- Why no total spend. Notice estimates often repeat a framework’s ceiling, so adding them up would overstate the market. Typical contract values are shown instead.
- Every figure shows what it rests on. Not every notice publishes a bid count, a value or a delivery region, so each figure carries the number of records behind it, and one built on few records is marked as such. The on a figure explains it; the counting rules are in the methodology. Spotted something wrong? Tell us.