Official UK procurement notice
Contract for the Provision of Digital Marketing Tourism & Economic Development Services
Authority: Petersfield Town Council (Local council)
What is being bought
Published requirement descriptionPetersfield Town Council is tendering for an experienced contractor to deliver a digital marketing programme to boost tourism and support economic prosperity in the town.
The following marketing objectives have been set for delivery under this contract:
• Increasing the awareness of what makes Petersfield a desirable visitor destination, so that local businesses can benefit from the visitor economy.
• Increasing footfall from a wider geographic base to help develop economic growth in the town.
• Capitalising on local knowledge and understanding the key audience markets in order to develop effective campaigns.
• Communicating the town's best features - quality, independent retailers, the market, its history, interesting buildings and open spaces.
• Developing quality, regular and consistent marketing communications, to include innovating to maintain reach, using new approaches and applying recognisable branding to the content.
• Promoting the wider local attractions, events, culture and heritage to encourage people to visit the town.
• Focusing primarily on the out of town day visitor, promoting Petersfield as a great day out, as well as maintaining and growing local custom.
Contract Period: Initial term one year starting from 1st December 2026 to 30th November 2027, with the option to extend annually for up to two further years to November 2029.
Read the full description (95 more characters)
Contract Value: £15,000 per year + VAT (£45,000 + VAT for 3 years if the contract is extended).
CPV: Advertising and marketing services
The lotProcurement structure
single lot · value publishedLot #1Lot 1RenewalPublished value£54,000
- Value
- £54,000 exc. VAT · £54,000 inc. VAT
- Extensions
- The contract can be extended annually for a further two years after the initial term of one year. A Council resolution will be required to validate each year to be extended, unless otherwise agreed.
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published — the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Published sub-criteria (6)
- Relevant Experience — 30%
- Quality — 25%
- Tourism Experience — 15%
- Innovation — 10%
- Engagement — 10%
- Price — 10%
Published award criteria (6)
- Relevant Experience — • Previous and extensive experience in planning and executing digital marketing campaigns. • Experience of successfully using all mainstream social media platforms. • Experience of web content creation and routine updating.
- Quality — • Detailed and logical approach to how the contract objectives will be met. • Evidence of successful digital marketing campaigns. • Demonstrates a clear understanding of the market needs and how to engage the audience effectively. • Explains how marketing content will be planned across the year, linking to key seasonal themes. • Shows how content will be kept current, particularly on the Visit Petersfield website. • Easy to follow and useful marketing data report examples provided. • Demonstrates how compliance with any relevant data protection regulations and accessibility requirements are to be met.
- Tourism Experience — • Previous marketing or digital marketing experience to promote tourism.
- Innovation — • Demonstrates how to capitalise on social media trends. • Use of digital marketing tools creatively and evolving approaches to keep up with trends.
- Engagement — • Explains how to work with retailers, partners and community organisations in a collaborative way. • Understands how to form effective relationships with key stakeholders to meet the contract objectives. • Planned approach to obtaining retailer feedback and building it into campaigns.
- Price — • Demonstrate value for money and a creative use of media within a limited budget. • The price is set at a maximum budget, so it would be expected that the bidder will not return pricing above the limit.
No conditions of participation were published on the notice; check the tender documents.
Competition analysis · published record, not a forecast of who will bid
Advertising and marketing services (CPV 7934) in South East England — and who usually turns up
Petersfield Town Council has too little published record in this market to describe on its own; the South East England market stands beside whatever it has. Frameworks and DPS are kept out: they attract a different number of bids. Whole-market view: Advertising and marketing services (CPV 7934) →
How the contest usually goes
Left: this authority. Right: the market where the work is delivered. Bids and award-vs-estimate pairs are per lot, from contested contracts only — direct awards (including PA 2023 transparency notices) report one bid by definition and are left out. On Procurement Act 2023 notices the count is the tenders assessed at the final stage, not every submission received; pairs compare like with like (VAT-exclusive, or VAT-inclusive on both sides). Empty means nothing was published, not filled in from elsewhere.
Petersfield Town Council
contract notices in 36 months: 5 in all categories (1 route not published)
i
How many companies usually bid for work like this.
Middle value of published bid counts, one per lot, for this buyer or this region in the same sector.
Based on this buyer’s tenders in all categories, last 36 months: 1 lots. All 1 lots are from Procurement Act 2023 notices, which count bids assessed. Small sample.
Nothing is filled in from UK-wide numbers. An empty tile means nothing usable was published.
i
How often only one company bid.
Share of lots that received exactly one bid, on the same competitions as the bids figure.
Based on this buyer’s tenders in all categories, last 36 months: 1 lots. Small sample.
High means a thin market or an incumbent that is hard to beat.
i
Do awards for work like this land above or below the estimate.
Estimate against award per lot, for this buyer or this region in the same sector.
Nothing published for this buyer in this sector: no comparable estimate → award pairs.
A past pattern, not a price to bid.
i
How long buyers here take to decide after bids close.
Middle value in days from the deadline to the first award notice, on competitions that published both dates.
Based on this buyer’s tenders in all categories, last 36 months: 1 notices. Small sample.
Only decided tenders count, so slow ones still waiting are not in.
i
How often this buyer changes a notice after publishing it.
Middle number of amendments per notice. Deadline extensions and corrections both count.
Based on this buyer’s tenders in all categories, last 24 months: 5 notices.
i
How often this buyer awards without a competition.
Direct or limited awards as a share of its notices that say which procedure was used. These routes are legal in defined cases. This is just the record.
Based on this buyer’s tenders in all categories, last 36 months: 4 notices.
South East England · Advertising and marketing services (CPV 7934)
contract notices delivered in South East England in 36 months: 101 in CPV 7934 (69 competed, 21 route not published) · 804 in division 79 (523 competed, 135 route not published) · the notice publishes no delivery location, so the authority’s registered region is used
i
How many companies usually bid for work like this.
Middle value of published bid counts, one per lot, for this buyer or this region in the same sector.
Based on this region’s tenders in this sector (CPV 7934), last 36 months: 40 lots. 24 lots are from Procurement Act 2023 notices (bids assessed, middle 4) and 16 from older notices (bids received, middle 6.5).
Nothing is filled in from UK-wide numbers. An empty tile means nothing usable was published.
i
How often only one company bid.
Share of lots that received exactly one bid, on the same competitions as the bids figure.
Based on this region’s tenders in this sector (CPV 7934), last 36 months: 40 lots.
High means a thin market or an incumbent that is hard to beat.
i
Do awards for work like this land above or below the estimate.
Estimate against award per lot, for this buyer or this region in the same sector.
Based on this region’s tenders in this sector (CPV 7934), last 36 months: 23 pairs.
A past pattern, not a price to bid.
i
How long buyers here take to decide after bids close.
Middle value in days from the deadline to the first award notice, on competitions that published both dates.
Based on this region’s tenders in this sector (CPV 7934), last 36 months: 27 notices.
Only decided tenders count, so slow ones still waiting are not in.
i
How much of this market goes to small and medium firms.
SME bidders where buyers published the split, otherwise SME winners.
Based on this region’s tenders in this sector (CPV 7934), last 36 months: 32 lots.
i
How much work like this goes to companies based in the delivery region.
Awards in this category delivered here where the winner’s registered address is in the region.
Based on this region’s tenders in this sector (CPV 7934), last 36 months: 57 awards.
Registered address, so a national firm with a local branch counts as outside.
i
Where this tender’s estimate would land if the usual pattern repeats.
We apply the buyer’s usual movement between estimate and award (or the region’s) to the estimate on this notice.
Based on the South East England market’s usual movement over 23 lots (CPV 7934), applied to the £54,000 estimate on this notice. The range comes from the region’s middle half.
A benchmark, not a price to bid.
Coverage and what to read with care
- Each tile explains itself. The on a figure says what it is, how it is counted and which scope this notice’s own record came from (class, division, all categories, or the authority’s 24-month row). The two columns are never blended and nothing is filled from a UK-wide figure; an empty tile means the source published nothing usable. Long form: Methodology.
- Coverage. Roughly 40 % of notices publish a bid count; about half publish an ITL1 delivery location, so the market column reads the authority’s registered region when the notice has none (labelled). About 30 % of award-vs-estimate pairs are exact matches — the buyer published the award at the estimate. n is on every figure; a thin sample is muted, never hidden.
- “Match” and “relevance” are model scores from the nightly matcher, not published facts. Find a Tender does not publish who is bidding. Never shown: contact details, payment behaviour, or a recommended price.
Procedure terms & legal framework
From the official record- Procedure method
- Open procedure
- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Procurement category
- Services
- Notice status
- Open for tender
- Procurement threshold
- Above threshold (FTS publication)
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- No (one-off requirement)
- First published
- 6 Oct 2026, 12:01 BST
- Last source update
- 6 Oct 2026, 12:01 BST
- Award evaluation window
- Submission end — 26 Nov 2026, 23:59 GMT
- Authority reference
DM01- Latest notice
- Tender notice (UK4)
- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-07818aFind a Tender
How to participate & submission route
Official notice- Expression of interest (EOI)
- —
- Tender submission deadline
- 15 Nov 2026, 23:59 GMT
- Clarification deadline
- 6 Nov 2026, 12:00 GMT
- Electronic submission
- Allowed
- Accepted languages
- en
Timeline
5 published dates · Europe/London- Tender notice publishedearlier today6 Oct 2026, 12:01 BST
- Clarification questions byin 31 days6 Nov 2026, 12:00 GMT
- Submission deadlinein 40 days15 Nov 2026, 23:59 GMT
- Award decision expected byin 51 days26 Nov 2026, 23:59 GMT
- Contract startsin 55 days1 Dec 2026, 00:00 GMT
Commercial outcome & contract awards
Nothing awarded yet- Awards (0)
- No award published
- Contracts (0)
- No contract published
- Bid statistics
- No aggregate bid statistics published
Notice history
1 event · 1 release on Find a Tender- Tender notice published6 Oct 2026, 12:01 BSTUK4
Contracting authority & participating public bodies
Official documents & specifications (3)
Official links; attachments are not copiedTender pack and attachments
- Conflict of interest declarationNot published
- Bidding documents and specifications Detailed information on the contract deliverables, key marketing tasks and background information are contained in the Digital Marketing Detailed Tender Brief.
Notices published for this procedure
- Tender notice Tender notice on Find a Tender