Official UK procurement notice
Station Advertising · UK public procurement notice
Authority: NETWORK RAIL INFRASTRUCTURE LIMITED (Central government)
What is being bought
Published requirement descriptionThe requirement is for a Concessionaire to maintain, manage, operate and exploit advertising space at stations within the scope of the concession contract.
The scope of the concession opportunity is described in this tender notice and the associated tender documents. It is intended to include advertising space at stations operated by Network Rail and participating Department for Transport Operator (DFTO) train operating companies, recognising that these organisations are expected to transition into Great British Railways (GBR) or a successor structure. Some advertising space will be included from concession contract commencement, with additional advertising space expected to be incorporated during the contract term.
The exact timing, volume and sequencing of all additional advertising opportunities is not yet known. The concession contract will therefore include mechanisms to allow further advertising space, including at Network Rail, participating DFTO train operated stations and/or assets that transfer into GBR or any successor organisation, to be incorporated during the life of the contract where appropriate.
Network Rail Infrastructure Limited is the Contracting Authority for this Procurement and is conducting the Procurement on its own behalf, Department for Transport Operator Limited (DFTO) Train Operating Companies (TOCS) and on behalf of future DFTO train operating companies (TOCS) to be transferred. The Contracting Authority reserves the right to novate, transfer, amend or otherwise manage the resulting contract to reflect future rail industry reform, including the establishment of Great British Railways (GBR), the transfer of relevant Network Rail and DFTO TOC functions or assets into GBR, or any successor organisation.
The estimated value of this concession is based on forecast advertising revenues over the contract term. Due to factors including advertising demand, occupancy levels, future asset onboarding and market conditions, actual revenues may vary. Network Rail estimates that the total concession value is likely to fall within the range of £1.9 billion to £2.2 billion over the contract term.
- The authority expects to re-tender this requirement around 31 Mar 2036, 23:59 BST.
- How the procedure runs: Participants will be required to submit a combined PSQ and initial tender response. Bidders that satisfy the qualification requirements will have their initial bids assessed and will be invited to participate in structured clarification sessions. The purpose of these sessions will be to confirm understanding, test assumptions, resolve ambiguities and address apparent inconsistencies; they will not be used to negotiate or materially change bids outside the published process. Following clarification, bidders will be invited to submit a Best and Final Offer, which will be evaluated in accordance with the published award criteria.
CPV: Advertising and marketing services · Advertising management services · Advertising services
The lotProcurement structure
single lot · value publishedLot #1RenewalPublished value£1,900,000,000
- Economic & financial standing
Participants must have the legal capacity and authority to enter into and perform the Contract. NR/DFTO may require evidence of legal status, registration, authority of signatories, consortium or group structure, and any legally binding arrangements with relied-upon entities before contract award.
- Technical & professional ability
Experience managing a DOOH estate of at least 250 operational screens (Mandatory)
Sales capability experience.
Maintenance and inspection capability.
Achievement of minimum pass thresholds.
Any mandatory financial, insurance and exclusion grounds requirements.
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Published sub-criteria (2)
- Technical Envelope: 60%
- Commercial Model: 40%
Published award criteria (2)
- Technical Envelope: Maintenance and Inspections Safety Advertising Strategy Compliance with Schedule 7 (Advertising Standards) Reporting Account / Contract Management Project Support Mobilisation Sustainability and Social Value Full details of the assessment methodology, scoring model, sub-criteria and evaluator guidance are contained within the procurement documents
- Commercial Model: Revenue Share Minimum Guarantee Payment Forecast Revenue Share Forecast Revenue (Delta Adjustment)
- Economic & financial standing
Participants must have the legal capacity and authority to enter into and perform the Contract. NR/DFTO may require evidence of legal status, registration, authority of signatories, consortium or group structure, and any legally binding arrangements with relied-upon entities before contract award.
- Technical & professional ability
Experience managing a DOOH estate of at least 250 operational screens (Mandatory)
Sales capability experience.
Maintenance and inspection capability.
Achievement of minimum pass thresholds.
Any mandatory financial, insurance and exclusion grounds requirements.
- Price carries 40 of 100 points: a 10% discount moves about 4 points. The method statement decides this lot, not the discount.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Competition analysis · published record, not a forecast of who will bid
How NETWORK RAIL INFRASTRUCTURE LIMITED buys Advertising and marketing services (CPV 7934), and who usually turns up
NETWORK RAIL INFRASTRUCTURE LIMITED’s own published record, next to the published market for the same work. Frameworks and DPS are kept out: they attract a different number of bids. Whole-market view: Advertising and marketing services (CPV 7934) →
How the contest usually goes
Winner shares use published awards; bid and price charts use contested lots.
i
How often small and medium firms win.
Share of awards where the winner’s size is known.
The counts under this question show how many awards have a known supplier size.
Small firms have won here. Neither number says whether you qualify; it describes who has been winning.
i
How often local firms win similar work.
Winners with a registered address in the delivery region, out of awards with a known address.
A local branch does not count if the registered address is elsewhere.
No winner locations published for this authority. Local means a registered address in the delivery region.
i
How long buyers here take to decide after bids close.
Middle value in days from the deadline to the first award notice, on competitions that published both dates.
Only decided tenders count, so slow ones still waiting are not in.
Half of these awards were announced within 156 days of the bid deadline.
i
How often work is awarded with no recorded rival.
Direct awards and tenders where every published lot count shows one bid.
Thin markets produce this too; it is not proof of a tailored specification.
Missing bid counts may hide more single-bid awards. This share is a minimum.
How many bids did past lots attract?
i
How many bids past lots received.
Each colour is a bid-count range. Only competed lots with a published count are included.
Past bids do not predict this tender.
1 bid13%
2–350%
4–638%
7+0%
How did awards compare with estimates?
i
Where winning prices landed against estimates.
Each colour shows awards below, close to or above the published estimate, one lot at a time.
Past prices are a guide, not a bid price.
Below estimate83%
Within ±2%0%
Above estimate17%
Assess each lot i
What past awards tell you about each lot.
See the forecast, this buyer’s earlier suppliers and firms with relevant wins.
No supplier is confirmed as a bidder.
i
What past awards tell you about each lot.
See the forecast, this buyer’s earlier suppliers and firms with relevant wins.
No supplier is confirmed as a bidder.
Open a lot for its forecast, this buyer’s previous supplier and possible competitors, from published award history, not a bid list
Lot #1CPV 7934Published estimate£1.9bn
i
How many bids this lot may attract.
The forecast uses similar past competitions. The bar shows either that forecast or past bid counts; the line below says which.
Each lot shows its own forecast based on its own category; forecasts for different lots of the same notice are not comparative.
A forecast, not a list of bidders.
1 bid9%
2–360%
4–625%
7+6%
i
Where the award price may land.
The forecast uses similar awards and the buyer’s estimate. The band covers the middle half of likely prices.
Based on 53 comparable awards. Each lot reflects its own category; forecasts for different lots of the same notice are not comparative.
A statistical guide from past awards, not a price to bid.
Middle 50%£1.9bn
Estimate£1.9bn
Who has supplied this buyer on similar work? i
Who has done similar work for this buyer.
Past contracts are matched by buyer, title and type of work.
A past supplier may not bid again.
i
Who has done similar work for this buyer.
Past contracts are matched by buyer, title and type of work.
A past supplier may not bid again.
| Supplier | This buyer’s earlier contract | Lot | Award value | Why listed |
|---|---|---|---|---|
| Primesight LtdWorked for this buyer | Award Notice Roadside Advertisingnotice published Nov 2024 | Digital Advertising | — | Similar wording and category |
Who could compete for this lot? i
Who could compete for this lot?
Firms with relevant past wins. On a framework, we show firms on that agreement.
None is confirmed as a bidder.
i
Who could compete for this lot?
Firms with relevant past wins. On a framework, we show firms on that agreement.
None is confirmed as a bidder.
| Supplier | Won in this category | Live contracts | Award vs estimate |
|---|---|---|---|
| £48m11 awards in 36m · last 3 months ago | 5 live · £43m iPublic contracts this supplier still holds. Its awards whose published end date is still in the future, with their values. Many contracts publish no end date, so this is a floor, not the whole book. Unexpired says nothing about spare capacity. | 5% below n=6 | |
Clear Channel UK LtdLarge | £149m22 awards in 36m · last 5 months ago | 11 live · £144m iPublic contracts this supplier still holds. Its awards whose published end date is still in the future, with their values. Many contracts publish no end date, so this is a floor, not the whole book. Unexpired says nothing about spare capacity. | at estimate n=8 |
JCDECAUX UK LTDLarge | £73m13 awards in 36m · last 5 months ago | 2 live · £25m iPublic contracts this supplier still holds. Its awards whose published end date is still in the future, with their values. Many contracts publish no end date, so this is a floor, not the whole book. Unexpired says nothing about spare capacity. | 33% above n=1 |
| £12m6 awards in 36m · last 4 months ago | 1 live · £21k iPublic contracts this supplier still holds. Its awards whose published end date is still in the future, with their values. Many contracts publish no end date, so this is a floor, not the whole book. Unexpired says nothing about spare capacity. | 18% above n=2 | |
| £3.1m8 awards in 36m · last 2 months ago | 1 live · £150k iPublic contracts this supplier still holds. Its awards whose published end date is still in the future, with their values. Many contracts publish no end date, so this is a floor, not the whole book. Unexpired says nothing about spare capacity. | no comparable pairs |
About this data
- Source. Official UK public procurement notices (Find a Tender), reused under the Open Government Licence v3.0. New notices arrive through the day; the figures are rebuilt nightly.
- Two views, kept apart. The authority’s own track record and the wider market for the same kind of work sit side by side and are never mixed. Where the local picture is too thin, a figure widens to a broader market and says which one it used.
- Forecasts are labelled. The price forecast and its range, possible competitors and the earlier-work matches are our estimates from past awards: not published facts, not win chances and not price advice. Official notices do not say who is bidding.
- Every figure shows what it rests on. Not every notice publishes a bid count, a value or a delivery region, so each figure carries the number of records behind it, and one built on few records is marked as such. The on a figure explains it; the counting rules are in the methodology. Spotted something wrong? Tell us.
Procedure terms & legal framework
From the official record- Procedure method
- Competitive flexible procedure
- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Procurement category
- Services
- Notice status
- Open for tender
- Procurement threshold
- Above threshold (FTS publication)
- Regulatory regime
- ConcessionUtilities
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Yes (GPA, CPTPP)
- Recurring procurement
- Yes · next expected 31 Mar 2036
- First published
- 30 Jun 2025, 15:58 BST
- Last source update
- 2 Oct 2026, 11:59 BST
- Award evaluation window
- Submission end – 30 Jul 2027
- Authority reference
ITT_19717- FTS notice number
2026/S 000-092794- Latest notice
- Tender notice (UK4)
- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-055626Find a Tender- Contract terms summary
Not applicable. This Contract is a concession arrangement under which the successful supplier generates revenue from third-party advertising sales and pays the Authority in accordance with the revenue-sharing provisions set out in the Contract.
- How it runs
Participants will be required to submit a combined PSQ and initial tender response. Bidders that satisfy the qualification requirements will have their initial bids assessed and will be invited to participate in structured clarification sessions. The purpose of these sessions will be to confirm understanding, test assumptions, resolve ambiguities and address apparent inconsistencies; they will not be used to negotiate or materially change bids outside the published process. Following clarification, bidders will be invited to submit a Best and Final Offer, which will be evaluated in accordance with the published award criteria.
- Risks
Key risks associated with this procurement include:
- Incomplete information relating to certain Train Operating Company (TOC) advertising assets that may transfer into the contract during its term.
- Changes to the size and composition of the advertising estate arising from rail industry reform and future incorporation of additional TOC assets.
- Variations in asset condition across the estate, which may require future renewal, replacement or enhancement.
- Limited availability of detailed TUPE information at tender stage.
The Contract and procurement documentation contain provisions designed to manage these risks and bidders should review the documentation carefully before submitting a tender.
How to participate & submission route
Official notice Submit via Jaggaer- Requests to participate (first stage)
- —
- Tender submission deadline
- 20 Nov 2026, 23:59 GMT
- Clarification deadline
- 9 Nov 2026, 23:59 GMT
- Submission channel
- Official e-sourcing portal
- Electronic submission
- Allowed
- Accepted languages
- en
Timeline
30 Jun 2025 → 23 Aug 2027 · 7 dates- Planning notice published30 Jun 2025, 15:58 BST
- Market engagement14 Jul 2025, 23:59 BST
Suppliers are required to respond to the market engagement questions by 14th July 2025 at 12pm. All suppliers who have responded to the market engagement questions and have expressed an interest in attending the supplier engagement day will be invited.
It is anticipated that the supplier engagement day will be held in London on 22nd July 2025.
For information regarding how to respond to the market engagement questions and register to attend the supplier engagement day, please refer to the attachment within the opportunity listing that has been published on Bravo (Network Rail's procurement system) - networkrail.bravosolution.co.uk/web/login.html ↗. The opportunity listing can be found by clicking on 'current opportunities' and is under the heading 'Station Advertising'.
- Tender notice published21 days ago1 Oct 2026, 12:12 BST
- Today22 Oct 2026
- Clarification questions byin 19 days9 Nov 2026, 23:59 GMT
- Submission deadlinein 30 days20 Nov 2026, 23:59 GMT
- Award decision expected byin 282 days30 Jul 2027, 23:59 BST
- Contract startsin 305 days23 Aug 2027, 00:00 BST
Notice history
8 events · 4 releases on Find a Tender · since 30 Jun 2025- Preliminary market engagement notice published30 Jun 2025, 15:58 BSTUK2
- Tender notice published1 Oct 2026, 12:12 BSTUK4
- Published value updated to £1,900,000,0001 Oct 2026, 12:12 BSTwas £1,040,000,000
- Status changed to active1 Oct 2026, 12:12 BST
- Procurement method changed1 Oct 2026, 12:12 BST
- Deadline published: 20 Nov 2026, 23:59 GMT1 Oct 2026, 12:12 BST
- Tender notice published1 Oct 2026, 13:47 BSTUK4
- Tender notice published2 Oct 2026, 11:59 BSTUK4
Published amendments (2)
Award Criteria for commercial was missing one entry. Initially contain 3 and should have contained 4.
Award Criteria for commercial was missing one entry. Initially contain 3 and should have contained 4. Typo correct in commercial award criteria from "Revnue" to "Revenue"
Routine re-releases (4)
- 2025-06: 1 release · 30 Jun 2025
Commercial outcome & contract awards
Nothing awarded yet- Awards (0)
- No award published
- Contracts (0)
- No contract published
- Bid statistics
- No aggregate bid statistics published
Contracting authority & participating public bodies
Official documents & specifications (5)
Official links; attachments are not copiedTender pack and attachments
- Bidding documents and specificationsAccess: All documents and updates will be published via Bravo throughout the event
Notices published for this procedure
- Tender notice Tender notice on Find a Tender
- Tender notice Tender notice on Find a Tender
- Tender notice Tender notice on Find a Tender
- Preliminary market engagement notice Preliminary market engagement notice on Find a Tender