Wavemaker Ltd: UK Public Sector Contracts Won & Awards

Companies House: Private Limited CompanyLondonNationwide (UK)Main market: Advertising and marketing services

Official UK PPONPDNN-2773-HVYNCompanies House04078547 ↗ · Active

Where they win
i

36 awards (36 for a named lot, 100%, 0 for a whole procedure with no lot named) · top CPV classes, shares of all 36 awards. An award may cover more than one class.

7934 Advertising and marketing services24 awards · 67% · awards naming a lot
7221 Programming services of packaged software products2 awards · 6% · awards naming a lot
8051 Specialist training services2 awards · 6% · awards naming a lot
7311 Research services1 award · 3% · awards naming a lot
7731 Planting and maintenance services of green areas1 award · 3% · awards naming a lot
Attributable award value
i
£1.2bnOn 32 of 36 award records; the five largest make 73%; a further 2 published a VAT-inclusive amount only (£25m inc. VAT, kept apart). Largest rows below.
Typical attributable award
i
£8.9m middle valuerobust · n=32
Largest published awards
i
AuthorityAwardedTermPublished value
Cabinet Office Media Planning and BuyingCabinet Office24 Mar 20264 yrs£350,000,000
≈ £88m/yr
DHSC: Media Buying and Planning (FY26-27)Department of Health & Social Care18 Jun 20264 yrs£244,700,000
≈ £61m/yr
Media Buying ServicesHM Revenue & Customs5 May 20264 yrs£120,000,000
≈ £30m/yr
Media Buying & Planning ServicesDepartment for Work & Pensions1 Jan 20264 yrs£95,000,000
≈ £24m/yr
Media Strategy, Planning and BuyingDepartment for Business & Trade5 Jun 20263 yrs · up to 4 yrs£80,000,000
≈ £27m/yr

Where their buyers are
i

ITL1 region of the buyer office · known for 63 of 63 awarded procedures · each procedure counts once

Greater London37 procedures · 59%
North West England9 procedures · 14%
South West England7 procedures · 11%
East Midlands3 procedures · 5%
West Midlands3 procedures · 5%
South East England2 procedures · 3%
East of England1 procedure · 2%
Wales (Cymru)1 procedure · 2%

Bidding record
i

Procurement Act 2023 award notices name every bidder · 1 notice names this supplier since 9 Nov 2026 · observed bids, not an estimate

Contract lots contested
i
0 won · 0 lostFewer than three decided lots: no rate is claimed.
Framework / DPS places
i
0 of 1
Authorities bid for
i
1
NoticeAuthorityOutcomeBiddersPublished
Media and Creative Servicesframework/DPSGovernment Commercial Agencynot appointed319 Nov 2026

Bidder names come from Procurement Act 2023 award notices, which list every bidder (from 2025). Older notices name no bidders, so earlier contests do not appear here. Latest ten notices shown.

Who they sell to
i

Authorities named on this supplier’s published awards · ranked by distinct procedures · a framework or DPS adds one award record per appointed supplier

Authority type · official UK type when published, else name/id class, else not classified · by award records (a single panel can dominate)
i
  • Central government69%(25 awards)
    25 of 36 awards are Central government (69%).
  • NHS & health11%(4 awards)
    4 of 36 awards are NHS & health (11%).
  • Other public body11%(4 awards)
    4 of 36 awards are Other public body (11%).
  • Local authority6%(2 awards)
    2 of 36 awards are Local authority (6%).
  • Type not classified3%(1 award)
    1 of 36 awards is Type not classified (3%).
AuthorityProceduresShareAward recordsLast activity
Department for Work & Pensions46.3%420 Apr 2026
Ministry of Defence46.3%429 Jun 2026
Sport England34.8%31 Oct 2026
Department for Education34.8%34 Aug 2025
GOVERNMENT COMMERCIAL AGENCY34.8%34 Nov 2022
Ministry of Justice23.2%23 Jun 2026
Department for Business & Trade23.2%25 Jun 2026
Department for Energy Security & Net Zero23.2%212 Jun 2026

Share = of the 63 procedures with an award naming this supplier. Last activity = award date, or notice publication when no award date was published.

Contracts ending
i

52 of 63 awards carry an end date, 1 estimated from the duration · not a retender forecast

Recent awards

Latest 30 of 36 award records naming this supplier

Contracts Finder adds 27 more procedures won by this supplier, mostly below the Find a Tender threshold or from before 2025. Each is counted once beside any Find a Tender copy; they are in the totals, not in this list.

About this data
  • One profile per supplier. Built from award and contract notices that name this supplier; different spellings and registration numbers of the same company are merged into this profile.
  • Values are published values. The table mirrors what the notice published: framework ceilings and joint awards are labelled and never counted as this supplier's money, and † marks a value taken from the contract notice when the award published none. Only awards made to this supplier alone count towards its value, excluding VAT. It is not turnover.
  • Regions in the buyer chart describe the buyer office, not where the work is delivered or the supplier’s registered address.
  • Contract end dates. Published on 51 of 63 awards, estimated from the published duration on 1 more (marked “estimated”); those feed “Contracts ending”. Published values in that list come from either source; Contracts Finder figures are shown as published and stay out of this profile’s money totals.
  • Source. Official UK public procurement notices (Find a Tender and Contracts Finder), reused under the Open Government Licence v3.0, updated through the day and rebuilt nightly. Not every figure uses both feeds, and each one shows how many records it rests on: see the methodology. Spotted something wrong? Tell us.