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Published 13 May 2026, 08:48 BST

Official UK procurement notice

Media Planning and Buying Services

Official notice

Authority: Financial Conduct Authority (Public body)·Consortium: 2 public authorities

Award under framework
Sectors: Business Services & Consultancy (79) Delivery: UK
Awarded value£28,333,333published award · exc. VAT
Awarded 7 May 2026
Awarded to Wavemaker Ltd

What is being bought

Published requirement description

Media strategy, planning and buying services call-off contract for the FCA. Award to Wavemaker Ltd via Lot 1 of the Media and Creative Services Framework Agreement (RM6364).

The Procurement Act 2023 permits an award without competition (direct award) where a Framework Agreement has been established through a compliant competitive process. The RM6364 Framework fully satisfies this requirement. GCA (formerly CCS) maintains robust supplier relationship management, including quarterly financial compliance audits, annual price performance audits and bi-annual customer satisfaction surveys. GCA has run a competitive process and awarded a sole supplier to Lot 1 of the Framework for media strategy, planning and buying services.

The lotProcurement structure

single lot · no lot value published
Lot #1Awarded
Delivery: UK
79340000 Advertising and marketing services79341400 Advertising campaign services

Procedure terms & legal framework

From the official record
Procedure method
Award under framework
Legal basis
UKPGA · 2023/54 Procurement Act 2023
Notice status
Awarded
Procurement threshold
Unspecified in notice
Regulatory regime
Standard
Commercial structure
Call-off under a framework
Competition type
Direct award (no call for competition)
GPA / WTO covered
Unspecified in notice
Recurring procurement
Unspecified in notice
First published
13 May 2026, 08:48 BST
Last source update
6 Aug 2026, 13:52 BST
Authority reference
C4240
FTS notice number
2026/S 000-074763
Latest notice
Contract details notice (UK7)
Delivery area
UK
Official registry OCID
ocds-h6vhtk-06972c Find a Tender
Related procedures1

How it was run

Official notice
Submission deadline
—

Timeline

25 May 2026 → 6 Aug 2026 · 2 dates
  1. Standstill ends148 days ago
    25 May 2026, 23:59 BST
  2. Notice published76 days ago
    6 Aug 2026, 13:52 BST

Notice history

5 events · 3 releases on Find a Tender · since 13 May 2026
  1. Contract award notice published
    13 May 2026, 08:48 BST
    UK6
  2. Contract signature expected
    12 Jun 2026, 23:59 BST
    scheduled
  3. Contract details notice published
    6 Aug 2026, 13:36 BST
    UK7
  4. Buyer details updated
    6 Aug 2026, 13:36 BST
  5. Contract details notice published
    6 Aug 2026, 13:52 BST
    UK7

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Awards 1
Awarded value £28,333,3331 award exc. VAT
Contracts signed 1latest 8 Jul 2026
Awarded toValueDateStatus
Wavemaker Ltd14 Jun 2026 – 14 Jun 2030£28,333,3337 May 2026Awarded

Contracts

  • Media Planning and Buying Services · Wavemaker Ltd

    Signed
    8 Jul 2026
    Value
    £28,333,333
    Period
    8 Jul 2026 – 14 Jun 2030
    Status
    active
    • Change Amended to include Lot 2: Out of Home Media Buying in line with Order Form.
    3 agreed KPIs: Post campaign evaluation · Completeness · Delivery
    • Post campaign evaluation, Percentage of post-campaign evaluations delivered within eight weeks of campaign completion during measurement period.
    • Completeness, Percentage of media buying briefs received during the measurement period for which the Supplier provides a complete costed response by the agreed response deadline recorded in the confirmation/approval email.
    • Delivery, Percentage of campaigns in the quarter that go live on the agreed launch date in the approved media plan or approved change control.

Contracting authority & participating public bodies

2 public bodies on the notice

Financial Conduct Authority

Contracting authorityPublic authority - central government GB-PPON: PTYH-4442-XPRH 12 Endeavour Square, London, London, E20 1JNContact email

Consortium members and other public bodies

  • THE FINANCIAL CONDUCT AUTHORITYContracting authorityPublic undertakingGB-COH: 01920623GB-PPON: PTYH-4442-XPRH London, LondonContact email

Bidders & participating suppliers

1 commercial party on the notice
  • Wavemaker Ltd t/a WPP650Awarded supplierGB-COH: 04078547GB-PPON: PPJT-1182-CPHN Sea Containers, 18 Upper Ground London, London, London, SE1 9ETContact email

Official documents & specifications (4)

Official links; attachments are not copied

Tender pack and attachments

  • Signed contract contractSigned contractPDFRedacted copy of the FCA's call-off contract with Wavemaker for media strategy, planning and buying services

Notices published for this procedure