Media Buying · Wavemaker Ltd for NS&I (Nov 2026)

Official notice

Authority: NS&I (Central government)

Award under framework

Sectors: Business Services & Consultancy (79) Delivery: UK

Awarded value£6,400,000published award · exc. VAT

Awarded 27 May 2026

Awarded to Wavemaker Ltd

What is being bought

Published requirement description

Media Buying services for National Savings and Investments incorporating media strategy, planning and buying, as well as out of home media buying where required.

Open work like this

This notice no longer takes bids · live search, filters set

Open tenders from NS&ISearch filtered to this authority Open tenders in Advertising and marketing servicesSearch filtered to CPV 7934 Contracts ending in Business Services & ConsultancyRetender Radar, CPV 79: incumbents and end dates for the next 12 months

The lotProcurement structure

single lot · no lot value published

Lot #1Awarded

Delivery: UK

79340000 Advertising and marketing services

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast

Awards 1

Awarded value £6,400,0001 award exc. VAT

Contracts signed 1latest 12 Nov 2026

Awarded to	Value	Date	Status
Wavemaker Ltd12 Nov 2026 – 14 Jun 2028 · up to 14 Jun 2030Extensions: 24 month discretionary extension provided for in contract.	£6,400,000	27 May 2026	Awarded

Contracts

Contract 1 · Wavemaker Ltd
Signed
12 Nov 2026
Value
£6,400,000
Period
12 Nov 2026 – 14 Jun 2028 · up to 14 Jun 2030 with extensions
Status
active
Extensions
24 month discretionary extension provided for in contract.
No agreed KPIs: The contracting authority considers that performance could not appropriately be assessed using KPIs.

Procedure terms & legal framework

From the official record

Procedure method: Award under framework
Legal basis: UKPGA · 2023/54 Procurement Act 2023
Notice status: Awarded
Procurement threshold: Unspecified in notice
Regulatory regime: Standard
Commercial structure: Call-off under a framework
Competition type: Direct award (no call for competition)
GPA / WTO covered: Unspecified in notice
Recurring procurement: Unspecified in notice
First published: 12 Nov 2026, 15:33 GMT
Last source update: 12 Nov 2026, 16:50 GMT
Authority reference: 26D01
FTS notice number: 2026/S 000-107753
Latest notice: Contract details notice (UK7)
Delivery area: UK
Official registry OCID: ocds-h6vhtk-07bada Find a Tender

Related procedures1

Call-off under framework Media and Creative Services

Notice history

3 events · 2 releases on Find a Tender · since 12 Nov 2026

Contract award notice published
12 Nov 2026, 15:33 GMT
UK6
Contract details notice published
12 Nov 2026, 16:50 GMT
UK7
Contract signature expected
12 Nov 2026, 23:59 GMT
scheduled

Contracting authority & participating public bodies

NS&I

Contracting authorityPublic authority - central government GB-PPON: PJNT-9481-WXVY Riverside House, 2A Southwark Bridge Road, London, London, SE1 9HAContact email

Bidders & participating suppliers

1 commercial party on the notice

WAVEMAKER LIMITEDAwarded supplierGB-COH: 04078547GB-PPON: PPJT-1182-CPHN Sea Containers, London, London, SE1 9ETContact email

Official documents & specifications (2)

Official links; attachments are not copied

Notices published for this procedure

Contract details notice contractContract details noticeUK7Contract details notice on Find a Tender12 Nov 2026, 16:50 GMT
Contract award notice awardContract award noticeUK6Contract award notice on Find a Tender12 Nov 2026, 15:33 GMT