Media Buying Services contract

{
  "id": "083665-2026",
  "tag": [
    "award",
    "contract"
  ],
  "date": "2026-09-03T17:15:52+01:00",
  "ocid": "ocds-h6vhtk-06f1b5",
  "buyer": {
    "id": "GB-PPON-PBMQ-7576-DVGW",
    "name": "Secretary of State for Health and Social Care acting as part of the Crown through UK Health Security Agency"
  },
  "awards": [
    {
      "id": "1",
      "date": "2026-07-23T00:00:00+01:00",
      "items": [
        {
          "id": "1",
          "relatedLot": "1",
          "deliveryAddresses": [
            {
              "region": "UK",
              "country": "GB",
              "countryName": "United Kingdom"
            }
          ],
          "additionalClassifications": [
            {
              "id": "79340000",
              "scheme": "CPV",
              "description": "Advertising and marketing services"
            },
            {
              "id": "79341000",
              "scheme": "CPV",
              "description": "Advertising services"
            },
            {
              "id": "79341200",
              "scheme": "CPV",
              "description": "Advertising management services"
            },
            {
              "id": "79341400",
              "scheme": "CPV",
              "description": "Advertising campaign services"
            }
          ]
        }
      ],
      "title": "Media Buying Services contract",
      "value": {
        "amount": 333330,
        "currency": "GBP",
        "amountGross": 399996
      },
      "status": "pending",
      "options": {
        "description": "The Authority may, at its sole discretion, extend the Call-Off Contract by up to two periods of 12 months and one further period of up to 9 months, subject to business need, satisfactory performance and budget availability."
      },
      "renewal": {
        "description": "Initial term: 16 September 2026 to 15 September 2027, with options to extend by up to two periods of  12 months and 9 months, subject to Authority approval. Maximum contract end date 14 June 2030."
      },
      "documents": [
        {
          "id": "083665-2026",
          "url": "https://www.find-tender.service.gov.uk/Notice/083665-2026",
          "format": "text/html",
          "noticeType": "UK6",
          "description": "Contract award notice on Find a Tender",
          "documentType": "awardNotice",
          "datePublished": "2026-09-03T17:15:52+01:00"
        }
      ],
      "suppliers": [
        {
          "id": "GB-PPON-PDNN-2773-HVYN",
          "name": "WAVEMAKER LIMITED t/a WPP 650"
        }
      ],
      "hasOptions": true,
      "hasRenewal": true,
      "milestones": [
        {
          "id": "1",
          "type": "futureSignatureDate",
          "status": "scheduled",
          "dueDate": "2026-09-16T23:59:59+01:00"
        }
      ],
      "relatedLots": [
        "1"
      ],
      "aboveThreshold": true,
      "contractPeriod": {
        "endDate": "2027-09-15T23:59:59+01:00",
        "startDate": "2026-09-16T00:00:00+01:00",
        "maxExtentDate": "2030-06-14T23:59:59+01:00"
      },
      "standstillPeriod": {
        "endDate": "2026-09-15T23:59:59+01:00"
      },
      "mainProcurementCategory": "services"
    }
  ],
  "tender": {
    "id": "C461174",
    "lots": [
      {
        "id": "1",
        "status": "complete",
        "description": null
      }
    ],
    "title": "Media Buying Services contract",
    "status": "complete",
    "legalBasis": {
      "id": "2023/54",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents",
      "scheme": "UKPGA"
    },
    "competitive": false,
    "description": "Call-off contract awarded to Wavemaker Limited t/a WPP650 under Lot 1 (Media Strategy, Planning and Buying) of the Government Communications Agency (GCA) Media and Creative Services Framework RM6364. The contract provides media planning, media buying and campaign delivery services to support public health communications, including health improvement campaigns, health protection messaging and incident response communications",
    "procurementMethod": "selective",
    "procurementMethodDetails": "Award under framework"
  },
  "buyerID": [],
  "parties": [
    {
      "id": "GB-PPON-PBMQ-7576-DVGW",
      "name": "Secretary of State for Health and Social Care acting as part of the Crown through UK Health Security Agency",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKI42",
        "country": "GB",
        "locality": "London",
        "postalCode": "E14 4PU",
        "countryName": "United Kingdom",
        "streetAddress": "10 South Colonnade"
      },
      "details": {
        "url": "https://www.gov.uk/government/organisations/uk-health-security-agency",
        "classifications": [
          {
            "id": "publicAuthorityCentralGovernment",
            "scheme": "UK_CA_TYPE",
            "description": "Public authority - central government"
          }
        ]
      },
      "identifier": {
        "id": "PBMQ-7576-DVGW",
        "scheme": "GB-PPON"
      },
      "contactPoint": {
        "name": "UKHSA Commercial Operations",
        "email": "procurementnotices@ukhsa.gov.uk"
      }
    },
    {
      "id": "GB-PPON-PDNN-2773-HVYN",
      "name": "WAVEMAKER LIMITED t/a WPP 650",
      "roles": [
        "supplier"
      ],
      "address": {
        "region": "UKI44",
        "country": "GB",
        "locality": "London",
        "postalCode": "SE1 9ET",
        "countryName": "United Kingdom",
        "streetAddress": "Sea Containers, 18 Upper Ground, London, United Kingdom"
      },
      "control": {
        "description": "1) Kinetic Worldwide Limited t/a WPP Media OOH\n 2) Fifty Technology Ltd"
      },
      "details": {
        "url": "https://wavemakerglobal.com/",
        "vcse": false,
        "scale": "large",
        "shelteredWorkshop": false,
        "publicServiceMissionOrganization": false
      },
      "identifier": {
        "id": "PDNN-2773-HVYN",
        "scheme": "GB-PPON"
      },
      "contactPoint": {
        "email": "wpp650lot1@wppmedia.com"
      }
    }
  ],
  "language": "en",
  "initiationType": "tender",
  "relatedProcesses": [
    {
      "id": "framework",
      "uri": "https://www.find-tender.service.gov.uk/api/1.0/ocdsReleasePackages/ocds-h6vhtk-0502d0",
      "scheme": "ocid",
      "identifier": "ocds-h6vhtk-0502d0",
      "relatedLots": [
        "1"
      ],
      "relationship": [
        "framework"
      ]
    }
  ]
}