Contracts Finder notice
Media Strategy, Planning and Buying Services Business Case for Armed Forces Recruitment
Authority: Ministry of Defence
CPV: Advertising campaign services (79341400)
Published contract value£38,000,000VAT basis not stated
Contract ends 17 May 2027
Awarded to Wavemaker Limited
Contract starts 18 May 2026
What is being bought
Published requirement descriptionThe procurement of external media activity across regional, national, and international platforms-including radio, television, cinema, press, digital channels, social media, and out of home advertising.
Published procurement details
- Procedure
- Call-off from a framework agreement
- Buyer reference
- tender_536450/1586224
- Category
- Services
- Tender status
- Complete
- Award status
- Active
- Suitable for SMEs
- No
- Suitable for voluntary, community and social enterprises
- No
- Tender deadline
- Procurement method
- Selective
- Item 1: Delivery locations as published
- British Oversea Territories; Channel Islands; Europe; Isle of Man; Rest of the World; United Kingdom
Key dates
Published dates- Award decision6 May 2026
- Contract starts18 May 2026
- Notice published17 Jun 2026
- Contract ends17 May 2027
Contracting authority & participating public bodies
- Ministry of DefenceContracting authority
Suppliers named on the notice
- Wavemaker LimitedSupplier
- Identifier
- 04078547 · GB-COH
- Voluntary, community or social enterprise
- No
- Business size
- Large
Official documents & specifications (1)
Official links; attachments are not copiedNotices published for this procedure
Source record
- Source
- Contracts Finder
- Notice language
- en
- Release reference
- ocds-b5fd17-7686550d-7810-4403-ae52-dea5d58cf3a3-2026-06-17T14:40:53+01:00
- Published
- 17 Jun 2026
- Latest update
- 17 Jun 2026
- Procedure reference
- ocds-b5fd17-7686550d-7810-4403-ae52-dea5d58cf3a3
- Contract reference
- ocds-b5fd17-7686550d-7810-4403-ae52-dea5d58cf3a3-1