Official UK procurement notice
Media Buying Services for National Highways
Authority: National Highways Limited (Central government)
Sectors: Business Services & Consultancy (79) Delivery: Delivery location not published
Awarded value£1,400,000published award · exc. VAT
Awarded 2 Jun 2026
Awarded to Wavemaker Ltd
What is being bought
Published requirement descriptionThe Marketing and Events Team manages “paid-for” marketing campaigns that aim to assist NH in delivering the Communications Strategy, as well as meeting the Government’s “Kickstarting Economic Growth” mission. The Strategic Communications team (which includes Campaigns and Insight and Evaluation) shares the same responsibility but focusing on our owned and earned campaigns. All our campaigns are a key tool in helping the company meet several KPIs.
The lotProcurement structure
single lot · no lot value publishedLot #1Awarded
Procedure terms & legal framework
From the official record- Procedure method
- Award under framework
- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Notice status
- Awarded
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Call-off under a framework
- Competition type
- Direct award (no call for competition)
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Unspecified in notice
- First published
- 1 Jul 2026, 14:41 BST
- Last source update
- 30 Jul 2026, 16:13 BST
- FTS notice number
2026/S 000-072352- Latest notice
- Contract details notice (UK7)
- Delivery area
- Not published
- Official registry OCID
ocds-h6vhtk-06c175Find a Tender
Related procedures1
- Call-off under framework Media and Creative Services
How it was run
Official notice- Submission deadline
- —
Timeline
10 Jul 2026 → 30 Jul 2026 · 2 dates- Standstill ends105 days ago10 Jul 2026, 23:59 BST
- Notice published85 days ago30 Jul 2026, 16:13 BST
Notice history
3 events · 2 releases on Find a Tender · since 1 Jul 2026- Contract award notice published1 Jul 2026, 14:41 BSTUK6
- Contract signature expected13 Jul 2026, 23:59 BSTscheduled
- Contract details notice published30 Jul 2026, 16:13 BSTUK7
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecastAwards 1
Awarded value £1,400,0001 award exc. VAT
Contracts signed 1latest 14 Jul 2026
| Awarded to | Value | Date | Status |
|---|---|---|---|
| Wavemaker Ltd14 Jul 2026 – 13 Jun 2027 | £1,400,000 | 2 Jun 2026 | Awarded |
Contracts
Media Buying Services for National Highways · Wavemaker Ltd
- Signed
- 14 Jul 2026
- Value
- £1,680,000 inc. VAT
- Period
- 15 Jul 2026 – 13 Jun 2027
- Status
- active
No agreed KPIs: Not more than £5 million
Contracting authority & participating public bodies
Bidders & participating suppliers
1 commercial party on the notice- Wavemaker LimitedAwarded supplier
Official documents & specifications (2)
Official links; attachments are not copiedNotices published for this procedure
- Contract details notice Contract details notice on Find a Tender
- Contract award notice Contract award notice on Find a Tender