Find a TenderAwardedContract details notice

Published 30 Jun 2026, 08:24 BST

Official UK procurement notice

Safer Road Users Media · UK public procurement notice

Official notice

Authority: Kent County Council (Local council)

Award under framework

Sectors: Business Services & Consultancy (79) Delivery: North East (UKC)North West (UKD)Yorkshire & Humber (UKE)

+6 more

East Midlands (UKF)West Midlands (UKG)East of England (UKH)London (UKI)South East (UKJ)South West (UKK)

Awarded value£720,000published award · inc. VAT

Awarded 10 Jun 2026

Awarded to Wavemaker Ltd

What is being bought

Published requirement description

Media Buying for Safer Road Users Campaigns

The lotProcurement structure

single lot · no lot value published

Lot #1Awarded

Delivery: North East, North West, Yorkshire & Humber, East Midlands, West Midlands, East of England, London, South East, South West

79341000 Advertising services

Procedure terms & legal framework

From the official record

Procedure method: Award under framework
Legal basis: UKPGA · 2023/54 Procurement Act 2023
Notice status: Awarded
Procurement threshold: Unspecified in notice
Regulatory regime: Standard
Commercial structure: Call-off under a framework
Competition type: Direct award (no call for competition)
GPA / WTO covered: Unspecified in notice
Recurring procurement: Unspecified in notice
First published: 30 Jun 2026, 08:24 BST
Last source update: 15 Jul 2026, 12:41 BST
Authority reference: CN250566
FTS notice number: 2026/S 000-066728
Latest notice: Contract details notice (UK7)
Delivery area: North East (UKC)North West (UKD)Yorkshire & Humber (UKE)East Midlands (UKF)West Midlands (UKG)East of England (UKH)London (UKI)South East (UKJ)
+1 more
South West (UKK)
Official registry OCID: ocds-h6vhtk-06bf99 Find a Tender

Related procedures1

Call-off under framework Media and Creative Services

How it was run

Official notice

Submission deadline: —

Timeline

9 Jul 2026 → 15 Jul 2026 · 2 dates

Standstill ends102 days ago
9 Jul 2026, 23:59 BST
Notice published97 days ago
15 Jul 2026, 12:41 BST

Notice history

3 events · 2 releases on Find a Tender · since 30 Jun 2026

Contract award notice published
30 Jun 2026, 08:24 BST
UK6
Contract signature expected
10 Jul 2026, 23:59 BST
scheduled
Contract details notice published
15 Jul 2026, 12:41 BST
UK7

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast

Awards 1

Awarded value (inc. VAT) £720,0001 award inc. VAT; no net value published

Contracts signed 1latest 10 Jul 2026

Awarded to	Value	Date	Status
Wavemaker Ltd10 Jul 2026 – 13 Jun 2027 · up to 13 Jun 2030Extensions: There is an available extension period of up to 36 months, subject to available funding and contract performance.	£720,000 inc. VAT	10 Jun 2026	Awarded

Contracts

Contract 1 · Wavemaker Ltd
Signed
10 Jul 2026
Value
£720,000 inc. VAT
Period
10 Jul 2026 – 13 Jun 2027 · up to 13 Jun 2030 with extensions
Status
active
Extensions
There is an available extension period of up to 36 months, subject to available funding and contract performance.
No agreed KPIs: Determined at framework level

Contracting authority & participating public bodies

Kent County Council

Contracting authorityPublic authority - sub-central government GB-PPON: PLDL-8938-YGYW County Hall, Maidstone, South East, ME14 1XQContact email

Bidders & participating suppliers

1 commercial party on the notice

WAVEMAKER LIMITEDAwarded supplierGB-COH: 04078547GB-PPON: PPJT-1182-CPHN Sea Containers, London, London, SE1 9ETContact email

Official documents & specifications (2)

Official links; attachments are not copied

Notices published for this procedure

Contract details notice contractContract details noticeUK7Contract details notice on Find a Tender15 Jul 2026, 12:41 BST
Contract award notice awardContract award noticeUK6Contract award notice on Find a Tender30 Jun 2026, 08:24 BST