Official UK procurement notice
Media Buying & Planning Services
Authority: Department for Work & Pensions (Central government)
Sectors: Business Services & Consultancy (79) Delivery: UK
Awarded value£95,000,000published award · exc. VAT
Awarded 1 Jan 2026
Awarded to Wavemaker Ltd
What is being bought
Published requirement descriptionThe Media Buying element of this contract purchases the advertising space on either TV, Radio, digital channels, newspaper etc. The Media Planning element Provision of Media Planning Services including identification of best Media Channels and Messaging.
The lotProcurement structure
single lot · no lot value publishedLot #1Awarded
Procedure terms & legal framework
From the official record- Procedure method
- Award under framework
- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Notice status
- Awarded
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Call-off under a framework
- Competition type
- Direct award (no call for competition)
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Unspecified in notice
- First published
- 28 May 2026, 11:40 BST
- Last source update
- 7 Aug 2026, 14:15 BST
- Authority reference
C10195- FTS notice number
2026/S 000-075340- Latest notice
- Contract details notice (UK7)
- Delivery area
- Official registry OCID
ocds-h6vhtk-06a75bFind a Tender
Related procedures1
- Call-off under framework Media and Creative Services
Notice history
3 events · 2 releases on Find a Tender · since 28 May 2026- Contract award notice published28 May 2026, 11:40 BSTUK6
- Contract signature expected8 Jun 2026, 23:59 BSTscheduled
- Contract details notice published7 Aug 2026, 14:15 BSTUK7
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecastAwards 1
Awarded value £95,000,0001 award exc. VAT
Contracts signed 1latest 14 Jul 2026
| Awarded to | Value | Date | Status |
|---|---|---|---|
| Wavemaker Ltd14 Jun 2026 – 13 Jun 2030 | £95,000,000 | 1 Jan 2026 | Awarded |
Contracts
Media Buying & Planning Services · Wavemaker Ltd
- Signed
- 14 Jul 2026
- Value
- £95,000,000
- Period
- 14 Jul 2026 – 13 Jun 2030
- Status
- active
3 agreed KPIs: Providing Detailed Media Implementation Plans · Progress Media Plans to Booking Readiness · Provide Strategic Planning Responses
- Providing Detailed Media Implementation Plans, The supplier shall provide a detailed media buying implementation plan (including timings) in response to each approved buying activation brief, including channel-level media laydown, media partners, formats, targeting approach, planned costs and supporting rationale, enabling Authority approval prior to activation.
- Progress Media Plans to Booking Readiness, The supplier shall progress approved media plans to booking readiness in accordance with agreed campaign timelines and approved implementation plans.
- Provide Strategic Planning Responses, The supplier shall provide strategic planning responses that include measurable objectives, audience insight, channel strategy, evaluation measures and budget allocation recommendations sufficient to support development of a media buying activation brief. For a complex brief 15 days for a strategic response from an approved brief 10 days for media planning
Contracting authority & participating public bodies
Bidders & participating suppliers
1 commercial party on the notice- WAVEMAKER LIMITEDAwarded supplier
Official documents & specifications (2)
Official links; attachments are not copiedNotices published for this procedure
- Contract details notice Contract details notice on Find a Tender
- Contract award notice Contract award notice on Find a Tender