Max Associates (Holdings) LTD: UK Public Sector Contracts Won & Awards

SMECompanies House: Private Limited CompanyLondonGreater London

Official UK PPONPWLJ-6612-XBTDCompanies House07809606 ↗ · Active

Where they win
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11 awards (11 for a named lot, 100%, 0 for a whole procedure with no lot named) · top CPV classes, shares of all 11 awards. An award may cover more than one class.

2231 Postcards2 awards · 18% · awards naming a lot
3019 Various office equipment and supplies2 awards · 18% · awards naming a lot
7322 Development consultancy services2 awards · 18% · awards naming a lot
7222 Systems and technical consultancy services1 award · 9% · awards naming a lot
7931 Market research services1 award · 9% · awards naming a lot
7941 Business and management consultancy services1 award · 9% · awards naming a lot
7942 Management-related services1 award · 9% · awards naming a lot
Attributable award value
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£205kOn 4 of 11 award records; the five largest make 100%. Largest rows below.
Typical attributable award
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£52k middle valuemoderate · n=4

Where their buyers are
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ITL1 region of the buyer office · known for 13 of 13 awarded procedures · each procedure counts once

East Midlands5 procedures · 38%
Yorkshire and the Humber2 procedures · 15%
West Midlands2 procedures · 15%
East of England1 procedure · 8%
Greater London1 procedure · 8%
South East England1 procedure · 8%
South West England1 procedure · 8%

Bidding record
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Procurement Act 2023 award notices name every bidder · 1 notice names this supplier since 8 Dec 2025 · observed bids, not an estimate

Contract lots contested
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0 won · 0 lostFewer than three decided lots: no rate is claimed.
Framework / DPS places
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0 of 1
Authorities bid for
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1
NoticeAuthorityOutcomeBiddersPublished
SE1184 Active Environments Framework LOT Cframework/DPSSport Englandnot appointed138 Dec 2025

Bidder names come from Procurement Act 2023 award notices, which list every bidder (from 2025). Older notices name no bidders, so earlier contests do not appear here. Latest ten notices shown.

Who they sell to
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Authorities named on this supplier’s published awards · ranked by distinct procedures · a framework or DPS adds one award record per appointed supplier

Authority type · official UK type when published, else name/id class, else not classified · by award records (a single panel can dominate)
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  • Local authority64%(7 awards)
    7 of 11 awards are Local authority (64%).
  • Other public body36%(4 awards)
    4 of 11 awards are Other public body (36%).
AuthorityProceduresShareAward recordsLast activity
Sport Englandframework/DPS on 2215.4%420 Oct 2025
North Northamptonshire Council215.4%216 Feb 2026
Hull City Councilframework/DPS on 117.7%216 Apr 2021
London Borough of Redbridge17.7%18 May 2026
Kirklees Council17.7%117 Jul 2026
Solihull Metropolitan Borough Council17.7%13 Jul 2026
ESPO17.7%14 Nov 2025
Borough Council of Kings Lynn and West Norfolk17.7%14 Apr 2024

Share = of the 13 procedures with an award naming this supplier. Last activity = award date, or notice publication when no award date was published.

Contracts ending
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11 of 16 awards carry an end date · not a retender forecast

Recent awards

Latest 11 of 11 award records naming this supplier

Contracts Finder adds 5 more procedures won by this supplier, mostly below the Find a Tender threshold or from before 2025. Each is counted once beside any Find a Tender copy; they are in the totals, not in this list.

Award / procedureAuthorityAwardedPublished value
SE1184 Active Environments Framework LOT ASport England24 Sept 2025£4,500,000
framework ceiling · 1 of 11 appointed suppliers
SE1184 Active Environments Framework LOT BSport England24 Sept 2025£45,000,000
framework ceiling · 1 of 11 appointed suppliers
SOL Solihull Leisure Centre Options Appraisal and Feasibility 2026Solihull Metropolitan Borough CouncilNot published£49,550 †
from the contract notice
Dewsbury Health and Leisure Centre Options AppraisalKirklees CouncilNot published£55,000 †
from the contract notice
Redbridge Leisure ConsultantsLondon Borough of RedbridgeNot published£62,650 †
from the contract notice
North Northamptonshire Leisure Management ModelNorth Northamptonshire CouncilNot published£37,850 †
from the contract notice
SE1184 Active Environments Framework Market EngagementSport EnglandNot published£4,500,000 †
framework ceiling · 1 of 11 appointed suppliers
SE1184 Active Environments Framework Market EngagementSport EnglandNot published£4,500,000 †
framework ceiling · 1 of 11 appointed suppliers
Leisure, Culture and TourismStoke on Trent City CouncilNot published£7,142,857 †
framework ceiling · 1 of 18 appointed suppliers
Lot B - Assessments of NeedKingston Upon Hull City CouncilNot published£860,000 †
framework ceiling · 1 of 7 appointed suppliers
About this data
  • One profile per supplier. Built from award and contract notices that name this supplier; different spellings and registration numbers of the same company are merged into this profile.
  • Values are published values. The table mirrors what the notice published: framework ceilings and joint awards are labelled and never counted as this supplier's money, and † marks a value taken from the contract notice when the award published none. Only awards made to this supplier alone count towards its value, excluding VAT. It is not turnover.
  • Regions in the buyer chart describe the buyer office, not where the work is delivered or the supplier’s registered address.
  • Contract end dates. Published on 11 of 16 awards, estimated from the published duration on 0 more (marked “estimated”); those feed “Contracts ending”. Published values in that list come from either source; Contracts Finder figures are shown as published and stay out of this profile’s money totals.
  • Source. Official UK public procurement notices (Find a Tender and Contracts Finder), reused under the Open Government Licence v3.0, updated through the day and rebuilt nightly. Not every figure uses both feeds, and each one shows how many records it rests on: see the methodology. Spotted something wrong? Tell us.