Hybrid News Limited: UK Public Sector Contracts Won & Awards
SME·Bristol·South West England·Main market: Advertising and marketing services
Official UK PPONPCJL-7563-YRGZ
Procedures with an award2227 award recordsPublic authorities20named on published awardsAttributable award value£22mnet · on 7 of 27 award records · single-supplier, no ceilingsLast 12 months10awards · 5 in the prior 24 months · last 8 Jul 2026Delivery regions12most often East of England
Where they win
26 lot-level observations (14 awarded lots, 54%, plus 12 envelope awards without lot links; pending awards included) · top CPV classes
7934 Advertising and marketing services21 observations · 81% · 10 lots + 11 envelope2246 Trade-advertising material, commercial catalogues and manuals2 observations · 8% · lots7941 Business and management consultancy services2 observations · 8% · lots7982 Services related to printing1 observations · 4% · envelope awardsAttributable award value£22mSum of published VAT-exclusive values on 7 of 27 award records — only awards to this supplier alone, framework / DPS ceilings excluded; the award’s own value, else its contract’s; the five largest make 92%; a further 5 published a VAT-inclusive amount only (£18m inc. VAT, kept apart). Not turnover. Largest rows below.
Typical attributable award£3.0m medianrobust · n=7
Award vs estimate0% at estimatemoderate · n=3Median (estimate − award) / estimate on comparable contested single-supplier GBP wins, per lot, same VAT basis on both sides, scoped to CPV division 79. Negative = awarded above estimate. Historical movement, not a bid instruction.
| Largest published awards | Authority | Awarded | Term | Published value |
|---|---|---|---|---|
| T1170 - Advertising and Marketing | University of Essex | 27 Mar 2026 | 3 yrs · up to 7 yrs | £8,333,333 ≈ £2.8m/yr |
| Digital Marketing and Media Buying | UNIVERSITY OF BRISTOL | — | — | £3,600,000 † |
| Digital Media Buying Services | Prifysgol Bangor / Bangor University | 21 May 2026 | 3 yrs · up to 5 yrs | £3,420,725 ≈ £1.1m/yr |
| Media Buying Services | Middlesex University | — | — | £3,000,000 † |
| YSJ Marketing Agency Services | York St John University | — | — | £1,700,000 † |
Where they deliver
ITL1 delivery regions on the notice · 21 of 22 awarded procedures publish one · a procedure with several regions counts in each
East of England4 procedures · 19%
South East England4 procedures · 19%
South West England4 procedures · 19%
Yorkshire and the Humber3 procedures · 14%
West Midlands3 procedures · 14%
Nationwide (UK)2 procedures · 10%
North West England2 procedures · 10%
East Midlands2 procedures · 10%
Bidding record
Procurement Act 2023 award notices name every bidder · 3 notices name this supplier since 18 Mar 2026 · observed bids, not an estimate
Win rate on contract notices67%moderate · n=3Won 2, lost 1 of the contract notices with a published award. A notice counts once even when this supplier bid for several lots.
Authorities bid for3Bid for and never won with 1 of them on contract notices.
| Notice | Authority | Outcome | Bidders | Published |
|---|---|---|---|---|
| Media Advertising | Coventry University | won | 1 | 25 Aug 2026 |
| T1170 Advertising and Marketing | University of Essex | won | 1 | 2 Jun 2026 |
| Media Planning and Buying for Reputation, Business Engagement and Student Recruitment Marketing | Sheffield Hallam University | lost | 5 | 18 Mar 2026 |
Source: bids.details[].tenderers on Procurement Act 2023 notices (from 2025). PCR 2015 notices name no bidders, so earlier contests are invisible here. Latest ten notices shown.
Who they sell to
Authorities named on this supplier’s published awards · ranked by distinct procedures · award records explode on framework and DPS panels
Authority type · official UK type when published, else name/id class, else not classified · by award records (a single panel can dominate)
- Education 92% (24 awards)
- Type not classified 8% (2 awards)
| Authority | Procedures | Share | Award records | Last activity |
|---|---|---|---|---|
| University of Kent | 3 | 13.6% | 3 | 8 Jul 2026 |
| Coventry University | 1 | 4.5% | 2 | 5 Jun 2026 |
| UNIVERSITY OF GLOUCESTERSHIRE | 1 | 4.5% | 2 | 5 Jan 2026 |
| UNIVERSITY OF SALFORD(THE) | 1 | 4.5% | 2 | 20 Jul 2023 |
| ESPO | 1 | 4.5% | 2 | 19 Feb 2025 |
| University of Leicester | 1 | 4.5% | 2 | 10 Aug 2023 |
| University of Essex | 1 | 4.5% | 2 | 27 Mar 2026 |
| Prifysgol Bangor / Bangor University | 1 | 4.5% | 1 | 21 May 2026 |
Share = of the 22 procedures with an award naming this supplier. Last activity = award date, or notice publication when no award date was published.
Recent awards
Latest 27 of 27 award records naming this supplier
| Award / procedure | Authority | Awarded | Award value |
|---|---|---|---|
| Full-Service E - Social Media Campaigns | UNIVERSITY OF EAST ANGLIA | Not published | Not published |
| Lot 4 - Student Marketing | ESPO | Not published | Not published |
| Lot 6 - Management of Commercial Advertising Space | ESPO | Not published | Not published |
| YSJ Marketing Agency Services | York St John University | Not published | Not published |
| Provision of Media Buying partner | Staffordshire University | Not published | Not published |
| Lot 2: Creative/Design/Campaigns | University of Leicester | Not published | Not published |
| Lot 2: Creative/Design/Campaigns | University of Leicester | Not published | Not published |
| Media Buying Services | Middlesex University | Not published | Not published |
| Digital Marketing | UNIVERSITY OF SALFORD(THE) | Not published | Not published |
| Media Buying | UNIVERSITY OF SALFORD(THE) | Not published | Not published |
Data coverage & method
- Source: Find a Tender OCDS award and contract releases. An award record is one award × this supplier; a procedure can carry many (panels, call-offs).
- Market observations are awarded lots, or one envelope award when the notice publishes no lot links. Region = delivery ITL1 on the notice, not the supplier’s registered address.
- Authority type: official OCDS UK contracting-authority type when the notice publishes one; otherwise a Tenderline name/id class; otherwise “not classified”. Purchasing hubs with no published type stay unclassified.
- Published value attributable to this supplier alone: £22m across single-supplier awards, framework / DPS ceilings excluded. Coverage is partial and the figure is not turnover, so it is not shown as a headline.
- Contract end dates: published on 5 of 27 awards; 0 end within 18 months.
- Award vs estimate tiers: robust ≥5, moderate 3–4, indicative 1–2 comparable pairs.
- Never shown: contact details, reliability or payment scores, affiliations, predicted wins.
Identifiers consolidated into this page (12 historical Find a Tender publication identifiers)
Official notices referenced this supplier under these publication identifiers. Alias URLs are not separate pages.
Canonical page id: GB-PPON:PCJL-7563-YRGZ