Official UK procurement notice
3A_24 Advertising Solutions · UK public procurement notice
Authority: ESPO
What is being bought9 lots · detail below
Published requirement descriptionA national framework covering a range of advertising relevant to the public sector, including recruitment via agency and self service recruitment advertising direct to a job board without any recruitment agency involvement, public notices, advertising campaigns, student marketing, public relations services, management of commercial advertising space and e-recruitment and related systems.
CPV: Advertising and marketing services · Advertising material · Advertising services · IT services: consulting, software development, Internet and support · Public relations services · Recruitment services · Software package and information systems
How this framework works
From the published notice- Bids received
- 47 bids on the busiest of 7 lots · 36 suppliers appointed
- Framework period
- 2 yrs from 1 Dec 2024
Lots and requirements (9)Procurement structure
9 lots · 8 with a published value · evaluation weights differ by lotEvery one of these 2 lots carries the same published figure, £19,000,000: it is the framework's maximum for the whole notice, not each lot's own budget, and no share per lot is published. The cards below say ceiling above rather than repeat it.
Lot #1Recruitment Advertising & Related ServicesPlannedLot estimate not published
This lot is for customers seeking a broad range of services in terms of recruitment advertising, employer branding and other resourcing related marketing services.
Lot #2Public NoticesAwardedPublished value£12,000,000
This lot is for customers seeking services in terms of public notices advertising.
Lot #3Campaign Advertising and Related ServicesAwardedPublished value£10,000,000
This lot is for customers seeking a broad range of services in terms of campaign and media related advertising. The type of campaigns in which customers may be looking to advertise may be broad and diverse.
Lot #4Student MarketingAwardedceiling above
This lot is for customers seeking a broad range of services in terms of student attraction/recruitment advertising, customer branding and other related marketing services.
Lot #5Public Relations ServicesAwardedPublished value£8,000,000
This lot is for customers seeking a broad range of services in terms of public relations services. The main objectives for customers will be to receive support and advice on building, maintaining, enhancing and protecting reputation, trust and credibility with stakeholders and audiences of strategic importance.
Lot #6Management of Commercial Advertising SpaceAwardedPublished value£8,000,000
Customers will require a service provider to manage advertising and/or sponsorship arrangements on physical spaces and assets identified by the customer.
Service providers will source suitable advertisers or sponsors to display approved signage, acknowledging their sponsorship (if required), on the customer space. In return the advertiser/sponsor will pay a fee to the service provider, out of which the customer will receive an agreed income.
Lot #7eRecruitment and Related SystemsAwardedceiling above
Customers will require a service provider to provide a cloud-based recruitment software, web-based resources and other technology to find, attract, interview and hire new personnel.
Lot #8Recruitment Advertising and Related ServicesAwardedPublished value£20,000,000
This lot is for customers seeking a broad range of services in terms of recruitment advertising, employer branding and other resourcing related marketing services.
Lot #9Self Service Recruitment Advertising and Related ServicesCancelledPublished value£4,000,000
This lot is for customers seeking a broad range of services in terms of recruitment advertising, employer branding and other resourcing related marketing services.
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Lots publish different evaluation splits; there is no single procedure weighting.
- Price carries 30–40 points depending on the lot; most lots put it at 40 points.
- “3A_24 Advertising Solutions” is a framework: the contest is a place on its panel, not a single contract.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record · publisher note attached- Procedure method
- Open procedure
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Framework agreement
- Who may use this agreement
- Not stated in the notice; call-off rights may be limited to the establishing authority
- Competition type
- Competitive procedure
- GPA / WTO covered
- Yes (GPA)
- Recurring procurement
- No (one-off requirement)
- First published
- 8 May 2024, 15:37 BST
- Last source update
- 19 Feb 2025, 15:25 GMT
- Award evaluation window
- 5 Aug 2024 – …
- Authority reference
3A_24- FTS notice number
2025/S 000-005912- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-045809Find a Tender
- Performance terms
Throughout the duration of the framework, ESPO shall monitor the Supplier's financial standing against the Suppliers initial financial positioning on the commencement date of the framework. If a Suppliers financial standing falls below the position recorded on the commencement date, ESPO will raise this with Suppliers and discuss the circumstances round this.
MI (Management information) for the framework will be collected every 3 months by the Contract Support Officer (CSO). The CSO will also maintain checks to ensure that any relevant insurances continued to be held.
Social Value will be assessed and monitored by the framework manager; Suppliers will be expected to demonstrate social value initiatives throughout the lifetime of the framework.
- Review procedure
Information on deadlines(s) for review procedures can be found in Part 3, Chapter 6 of the Public Contracts Regulations 2015.
Publisher note: As a Central Purchasing Body as defined in the Public Contracts Regulations 2015, the Framework Agreement is open for use by Public Bodies (defined at https://www.espo.org/amfile/file/download/file/9608/) that also fall into one of the following classifications of user throughout all administrative regions of the UK: Local Authorities; Educational Establishments (including Academies); Central Government Departments and Agencies; Police, Fire & Rescue and Coastguard Emergency Services; NHS and HSC Bodies, including Ambulance Services; Registered Charities; Registered Social Landlords; The Corporate Office of the House of Lords, The Corporate Officer of the House of Commons; or any public body established by or under the Scotland Act 1998 or any Act of the Scottish Parliament. Details of the classification of end user establishments and geographical areas are available at: https://www.espo.org/legal. ESPO has established a commercial trading company, ESPO Trading Limited, whose target clients are third sector organisations such as national and local charities, public sector mutual organisations and other organisations involved in the delivery of services to or for the public sector. The successful Supplier may be asked to enter into an additional separate framework agreement (the Second Framework) with ESPO Trading Limited on materially similar terms to that found in the tender pack to be entered into by ESPO itself. Any Second Framework agreement will be a purely commercial agreement and will, for the avoidance of doubt, not be governed by the Public Contract Regulations 2015 or other public procurement legislation. ESPO Trading Limited may enter into the second framework agreement with the successful supplier and make it available to third sector clients who themselves are not required to follow the Public Contracts Regulations 2015 or other public procurement legislation. Accordingly, this is provided for bidders information only. An eAuction process may be used to award subsequent call off contracts following the reopening of competition among the parties to the Framework Agreement.
How it was run
Official notice- Appointment period ends
- 5 Aug 2024, 12:00 BST
- Submission channel
- {"electronicSubmission"}
- Accepted languages
- en
- Bid validity
- 90 days from the deadline
- Bids opened
- 5 Aug 2024, 12:01 BST
Timeline
7 Jun 2024 → 19 Feb 2025 · 5 dates- Next notice expected7 Jun 2024, 00:00 BST
- Admission / appointment period endsperiod end, not a bid countdown5 Aug 2024, 12:00 BST
- Bids opened5 Aug 2024, 12:01 BST
- Contract starts1 Dec 2024
- Notice published19 Feb 2025, 15:25 GMT
Notice history
4 events · 3 releases on Find a Tender · since 5 Jul 2024- Status changed to active5 Jul 2024, 09:59 BST
- Procurement method changed5 Jul 2024, 09:59 BST
- Deadline published: 5 Aug 2024, 12:00 BST5 Jul 2024, 09:59 BST
- Status changed to complete19 Feb 2025, 15:25 GMT
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast7 suppliers are admitted to this framework without individual award values or dates, see the supplier list below.
Contracts
All 2 of these contracts carry the same published figure, £19,000,000, the framework's maximum for the whole notice, not each contract's own value. They are not eleven separate sums.
Lot 1a - Recruitment Advertising and Related Services
- Signed
- 17 Jan 2025
- Value
- £20,000,000
- Period
- … – 30 Nov 2026
- Status
- active
Lot 2 - Public Notices
- Signed
- 17 Jan 2025
- Value
- £12,000,000
- Period
- … – 30 Nov 2026
- Status
- active
Lot 3 - Campaign Advertising and Related Services
- Signed
- 17 Jan 2025
- Value
- £10,000,000
- Period
- … – 30 Nov 2026
- Status
- active
Lot 4 - Student Marketing
- Signed
- 17 Jan 2025
- Value
- ceiling above
- Period
- … – 30 Nov 2026
- Status
- active
Lot 5 - Public Relations Services
- Signed
- 17 Jan 2025
- Value
- £8,000,000
- Period
- … – 30 Nov 2026
- Status
- active
Lot 6 - Management of Commercial Advertising Space
- Signed
- 17 Jan 2025
- Value
- £8,000,000
- Period
- … – 30 Nov 2026
- Status
- active
Lot 7 - eRecruitment and Related Systems
- Signed
- 17 Jan 2025
- Value
- ceiling above
- Period
- … – 30 Nov 2026
- Status
- active
Bid statistics published by the authority
| Lot | Bids | SME | VCSE | Valid bid range |
|---|---|---|---|---|
| 2 · Public Notices | 47bids · 47 electronic | 41 | — | — |
| 3 · Campaign Advertising and Related Services | 47bids · 47 electronic | 41 | — | — |
| 4 · Student Marketing | 47bids · 47 electronic | 41 | — | — |
| 5 · Public Relations Services | 47bids · 47 electronic | 41 | — | — |
| 6 · Management of Commercial Advertising Space | 47bids · 47 electronic | 41 | — | — |
| 7 · eRecruitment and Related Systems | 47bids · 47 electronic | 41 | — | — |
| 8 · Recruitment Advertising and Related Services | 47bids · 47 electronic | 41 | — | — |
Contracting authority & participating public bodies
Framework contractors & participating bidders
36 commercial parties on the notice- 8HWE LIMITEDFramework contractor
- ADGEN LIMITEDFramework contractor
- ANDERSON SPRATT GROUP LIMITED (ASG)Framework contractor
- ANYTHING IS POSSIBLE MEDIA LIMITEDFramework contractor
- APPLICHAT LIMITEDFramework contractor
- BAY MEDIA LTDFramework contractor
- BIG BRAND IDEAS LIMITEDFramework contractor
- CAN DIGITAL SOLUTIONS LIMITEDFramework contractor
- CJA GROUP LIMITEDFramework contractor
- CP MEDIA LIMITEDFramework contractor
Show 26 more suppliers
- CREATIVE CONCERN LIMITEDFramework contractor
- CREATIVE62 LIMITEDFramework contractor
- CRUNCH DMC LIMITEDFramework contractor
- DIFFERENT NARRATIVE INTEGRATED MARKETING LIMITEDFramework contractor
- EDUCATION CUBED LTDFramework contractor
- FOUR COMMUNICATIONS LIMITEDFramework contractor
- HAVAS PEOPLE LIMITEDFramework contractor
- HIRING WIZARD LIMITEDFramework contractor
- HUNTERLODGE GROUP LIMITEDFramework contractor
- HYBRID NEWS LIMITEDFramework contractor
- ITS SOFTWARE SYSTEMS LIMITED (t/a Eploy)Framework contractor
- JOBSGOPUBLIC LIMITED (Previously JGP RESOURCING LIMITED)Framework contractor
- MCCONNELLS (MIDLANDS) LIMITEDFramework contractor
- OH BEHAVE LTDFramework contractor
- OLEEO LIMITEDFramework contractor
- PENNA PLCFramework contractor
- PEOPLESCOUT LIMITED (t/a TMP Worldwide)Framework contractor
- PROGRAM LIMITEDFramework contractor
- ROI OPERATIONS MANAGEMENT LIMITEDFramework contractor
- S M R S LTDFramework contractor
- SANCTUARY PERSONNEL LIMITEDFramework contractor
- TRIBEPAD LTDFramework contractor
- TRUEFORM ENGINEERING LIMITEDFramework contractor
- WARD DIAMOND ADVERTISING LIMITED (WDAD)Framework contractor
- WESTCO TRADING LIMITEDFramework contractor
- WR GROUP LIMITEDFramework contractor
Official documents & specifications (2)
Official links; attachments are not copiedTender pack and attachments
- Economic and financial selection criteria
- Technical selection criteria