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    "description": "The University requires a media planning and buying agency to assist in achieving its strategic marketing and student recruitment objectives, which include:\n● delivering student recruitment success and engagement across the prospective student journey in line with academic and financial targets Home and International\n● raising the profile and enhancing the reputation of the University through institutional positioning and research impact\n● promoting the University brand and Sheffield city to achieve stand out and cut through in our competitive marketplace\n● generating business leads through business engagement activity to support apprenticeship, placement, KTP and other institutional objectives\n● Measuring and optimising all activity using data and insights to ensure our activities are relevant and impactful\nThe agency will proactively support and work in partnership with the University's Marketing Directorate. In scope are all media planning and buying activities across Prospective Student Recruitment marketing and all brand level marketing as well as lead generation business to business marketing, paid search activity and social media campaigns across all audiences.",
    "enquiryPeriod": {
      "endDate": "2025-08-29T12:00:00+01:00"
    },
    "aboveThreshold": true,
    "submissionTerms": {
      "languages": [
        "en"
      ],
      "electronicSubmissionPolicy": "allowed"
    },
    "procurementMethod": "selective",
    "mainProcurementCategory": "services",
    "submissionMethodDetails": "Tender docs will be available via Sheffield Hallam University's In-Tend site https://in-tendhost.co.uk/sheffieldhallamuniversity\nTenderers will need to be registered on this site in order to view documents and submit bids",
    "procurementMethodDetails": "Competitive flexible procedure",
    "expressionOfInterestDeadline": "2025-09-12T12:00:00+01:00"
  },
  "parties": [
    {
      "id": "GB-UKPRN-10005790",
      "name": "Sheffield Hallam University",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKE32",
        "country": "GB",
        "locality": "Sheffield",
        "postalCode": "S1 1WB",
        "countryName": "United Kingdom",
        "streetAddress": "City Campus"
      },
      "details": {
        "url": "http://www.shu.ac.uk",
        "classifications": [
          {
            "id": "publicAuthoritySubCentralGovernment",
            "scheme": "UK_CA_TYPE",
            "description": "Public authority - sub-central government"
          }
        ]
      },
      "identifier": {
        "id": "10005790",
        "scheme": "GB-UKPRN"
      },
      "contactPoint": {
        "email": "strategicprocurement@shu.ac.uk"
      },
      "additionalIdentifiers": [
        {
          "id": "PVMW-4512-JZYY",
          "scheme": "GB-PPON"
        }
      ]
    }
  ],
  "language": "en",
  "initiationType": "tender"
}