Wavemaker Ltd: UK Public Sector Contracts Won & Awards

Large organisationLondonNationwide (UK)Main market: Advertising and marketing services

Official UK PPONPPJT-1182-CPHN

Procedures with an award3236 award records
i

How many tenders this supplier has won.

Tenders with at least one award to it. Award records are shown too, because one framework can carry many call-offs.

Public authorities28named on published awards
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How many different public bodies have awarded to this supplier.

Buyers named on its awards, with duplicate names merged.

Attributable award value£1.5bnnet · on 31 of 36 award records · single-supplier, no ceilings
i

How much this supplier has won, by published values.

Sum of award values where it was the only winner, VAT excluded, framework ceilings left out.

Not turnover. Not every award publishes a value.

Last 12 months33awards · 0 in the prior 24 months · last 11 Sept 2026
i

Awards to this supplier in the last 12 months.

Award records dated in the last 12 months, against the two years before.

Contracts ending ≤18 months4end date published on 28 of 36 awards
i

Contracts that finish in the next 18 months.

Published contracts with an end date in that window. No end date, not counted.

A likely retender, not a certain one.

Delivery regions12most often Nationwide (UK)
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Where this supplier has delivered.

Delivery regions published on its awarded tenders. A tender with several regions counts in each.

Where the work was, not where the company is based.

Where they win
i

What kind of work is bought here.

Notices by procurement category (CPV). A notice with several categories counts in each.

36 lot-level observations (36 awarded lots, 100%, plus 0 envelope awards without lot links; pending awards included) · top CPV classes

Attributable award value
i

How much this supplier has won, by published values.

Sum of award values where it was the only winner, VAT excluded, framework ceilings left out.

Not turnover. Not every award publishes a value.

£1.5bnOn 31 of 36 award records; the five largest make 73%; a further 2 published a VAT-inclusive amount only (£25m inc. VAT, kept apart). Largest rows below.
Typical attributable award
i

What one of this supplier’s wins is usually worth.

Middle value of the same awards as the total above.

£12m medianrobust · n=31
Award vs estimate
i

Does this supplier usually win above or below the buyer’s estimate.

Its own wins, estimate against award per lot, in its sector.

Based on 4 wins in its industry (CPV division 79). Small sample.

A past pattern, not a margin and not a price to bid.

0.1% below estimatemoderate · n=4scoped to CPV division 79
Largest published awards
i

The biggest published awards.

Awards to a single supplier with a published value, largest first, so you can check the totals against the notice.

A repeated framework total can appear here. Open the notice to check.

AuthorityAwardedTermPublished value
Cabinet Office Media Planning and BuyingCabinet Office24 Mar 20264 yrs£350,000,000
£88m/yr
Media Buying Call Off 2026Department for Education22 Apr 20264 yrs£300,000,000
£75m/yr
DHSC: Media Buying and Planning (FY26-27)Department of Health & Social Care18 Jun 20264 yrs£244,700,000
£61m/yr
Media Buying ServicesHM Revenue & Customs5 May 20264 yrs£120,000,000
£30m/yr
Media Buying & Planning ServicesDepartment for Work & Pensions1 Jan 20264 yrs£95,000,000
£24m/yr

Where they deliver
i

Where this supplier has delivered.

Delivery regions published on its awarded tenders. A tender with several regions counts in each.

Where the work was, not where the company is based.

ITL1 delivery regions on the notice · 23 of 32 awarded procedures publish one · a procedure with several regions counts in each

Nationwide (UK)20 procedures · 87%
North East England3 procedures · 13%
North West England3 procedures · 13%
Yorkshire and the Humber3 procedures · 13%
East Midlands3 procedures · 13%
West Midlands3 procedures · 13%
East of England3 procedures · 13%
Greater London3 procedures · 13%

Bidding record
i

Competitions this supplier is known to have bid in.

Procurement Act 2023 award notices that name it as a bidder, split into won and lost.

Procurement Act 2023 award notices name every bidder · 1 notices name this supplier since 12 Feb 2026 · observed bids, not an estimate

Contract contests
i

Competitions this supplier is known to have bid in.

Procurement Act 2023 award notices that name it as a bidder, split into won and lost.

0 won · 0 lostFewer than three decided contests — no rate is claimed.
Framework / DPS places
i

Frameworks and DPS this supplier got onto.

Appointed out of applied. Kept apart from contract wins because almost every compliant bidder gets a place.

1 of 1
Authorities bid for
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How many public bodies this supplier has bid to.

Buyers on notices that name it as a bidder, win or lose.

1
NoticeAuthorityOutcomeBiddersPublished
Media and Creative Servicesframework/DPSGovernment Commercial Agencyappointed3112 Feb 2026

Source: bids.details[].tenderers on Procurement Act 2023 notices (from 2025). PCR 2015 notices name no bidders, so earlier contests are invisible here. Latest ten notices shown.

Who they sell to
i

Which buyers publish the most notices here.

Buyers ranked by the number of notices, duplicate names merged.

Authorities named on this supplier’s published awards · ranked by distinct procedures · award records explode on framework and DPS panels

Authority type · official UK type when published, else name/id class, else not classified · by award records (a single panel can dominate)
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What kinds of public bodies buy here.

Notices by the buyer’s type as published, otherwise by its name.

  • Central government 89% (32 awards)
  • Other public body 8% (3 awards)
  • Local authority 3% (1 awards)
AuthorityProceduresShareAward recordsLast activity
Department for Education26.3%222 Apr 2026
Department for Work & Pensions26.3%220 Apr 2026
Ministry of Justice26.3%23 Jun 2026
Sport England26.3%226 Mar 2026
UK Export Finance13.1%321 Jul 2026
Home Office13.1%218 Jun 2026
Government Commercial Agencyframework/DPS on 113.1%28 Dec 2025
Cabinet Office13.1%124 Mar 2026

Share = of the 32 procedures with an award naming this supplier. Last activity = award date, or notice publication when no award date was published.

Contracts ending
i

Contracts that finish in the next 18 months.

Published contracts with an end date in that window. No end date, not counted.

A likely retender, not a certain one.

Published end dates only · 28 of 36 awards carry one · not a retender forecast

ContractEndsPublished value
Media Buying30 Sept 2026£1,800,000
Home Office Media Services 202613 Jun 2027£9,900,000
Safer Road Users Media13 Jun 2027£720,000
Media Buying Services for National Highways13 Jun 2027£1,680,000

Recent awards

Latest 30 of 36 award records naming this supplier

Data coverage & method
  • Source: Find a Tender OCDS award and contract releases. An award record is one award × this supplier; a procedure can carry many (panels, call-offs).
  • Market observations are awarded lots, or one envelope award when the notice publishes no lot links. Region = delivery ITL1 on the notice, not the supplier’s registered address.
  • Authority type: official OCDS UK contracting-authority type when the notice publishes one; otherwise a Tenderline name/id class; otherwise “not classified”. Purchasing hubs with no published type stay unclassified.
  • Published value attributable to this supplier alone: £1.5bn across single-supplier awards, framework / DPS ceilings excluded. Coverage is partial and the figure is not turnover, so it is not shown as a headline.
  • Contract end dates: published on 28 of 36 awards; 4 end within 18 months.
  • Each figure’s own method and sample is behind its ; the long form is on Methodology.
  • Never shown: contact details, reliability or payment scores, affiliations, predicted wins.
Identifiers consolidated into this page (4 historical Find a Tender publication identifiers)

Official notices referenced this supplier under these publication identifiers. Alias URLs are not separate pages.

GB-COH:04078547GB-FTS-31089GB-FTS-8684JE-FSC:111714

Canonical page id: GB-PPON:PPJT-1182-CPHN