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Published 22 Apr 2026, 16:49 BST

Official UK procurement notice

Media Buying Call off 2026

Official notice

Authority: Department for Education (Central government)

Award under frameworkLight touch regime
Sectors: Business Services & Consultancy (79) Delivery: UK
Awarded value£300,000,000published award · exc. VAT
Awarded 22 Apr 2026
Awarded to Wavemaker Ltd

What is being bought

Published requirement description

The contract is a four‑year call‑off agreement under the CCS Media Services Framework RM6364. It ensures continuity of media buying and planning services needed to deliver DfE’s major campaigns, including teacher recruitment, early years workforce initiatives and skills programmes. The agreement provides access to enhanced audience insight and targeting capabilities, and a full range of paid media services—covering TV, digital, social, print, search and influencer activity—enabling DfE to reach priority audiences effectively and support key departmental objectives.

The lotProcurement structure

single lot · no lot value published
Lot #1Awarded
Delivery: UK
79340000 Advertising and marketing services

Procedure terms & legal framework

From the official record
Procedure method
Award under framework
Legal basis
UKPGA · 2023/54 Procurement Act 2023
Notice status
Awarded
Procurement threshold
Unspecified in notice
Regulatory regime
Light touch regime
Commercial structure
Call-off under a framework
Competition type
Direct award (no call for competition)
GPA / WTO covered
Unspecified in notice
Recurring procurement
Unspecified in notice
First published
22 Apr 2026, 16:49 BST
Last source update
21 May 2026, 13:36 BST
FTS notice number
2026/S 000-047095
Latest notice
Contract details notice (UK7)
Delivery area
UK
Official registry OCID
ocds-h6vhtk-068905 Find a Tender
Related procedures1

Notice history

3 events · 2 releases on Find a Tender · since 22 Apr 2026
  1. Contract award notice published
    22 Apr 2026, 16:49 BST
    UK6
  2. Contract signature expected
    8 May 2026, 23:59 BST
    scheduled
  3. Contract details notice published
    21 May 2026, 13:36 BST
    UK7

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Awards 1
Awarded value £300,000,0001 award exc. VAT
Contracts signed 1latest 18 May 2026
Awarded toValueDateStatus
Wavemaker Ltd14 Jun 2026 – 14 Jun 2030£300,000,00022 Apr 2026Awarded

Contracts

  • Media Buying 2026 · Wavemaker Ltd

    Signed
    18 May 2026
    Value
    £300,000,000
    Period
    14 Jun 2026 – 14 Jun 2030
    Status
    active
    3 agreed KPIs: To be decided at contract award · To be decided at contract award · To be decided at contract award
    • To be decided at contract award
    • To be decided at contract award
    • To be decided at contract award

Contracting authority & participating public bodies

Department for Education

Contracting authorityPublic authority - central government GB-PPON: PDZG-3487-DPVD Sanctuary Buildings, 20 Great Smith Street, London, London, SW1P3BTContact email

Bidders & participating suppliers

1 commercial party on the notice
  • WPP 650Awarded supplierGB-PPON: PPJT-1182-CPHN Sea Containers, 18 Upper Ground, London, London, SE1 9ETContact email

Official documents & specifications (3)

Official links; attachments are not copied

Tender pack and attachments

Notices published for this procedure

  • Contract details notice contractContract details noticeUK7Contract details notice on Find a Tender
  • Contract award notice awardContract award noticeUK6Contract award notice on Find a Tender