Official UK procurement notice
Water Efficiency Campaign (WEC)
Authority: AFFINITY WATER LIMITED·On behalf of: The Water Services Regulation Authority
What is being bought
Published requirement descriptionWe are pleased to announce the 23red WEC Collective has been appointed as the delivery body to lead the Water Efficiency Campaign (WEC) for England and Wales.
Water efficiency in England and Wales is at a critical juncture. We're using more water than nature can replace and as our population grows and climate change persists, there is growing pressure on our water supply.
The 23red WEC Collective, a consortium of organisations will design and deliver a nationwide behaviour-change campaign to help households and businesses build positive, year-round water-saving behaviours.
This appointment follows a competitive procurement process led by Ofwat, working with the water companies, the Environment Agency (EA) and Defra.
- How the procedure runs: Stage 1: Procurement Specific Questionnaire (PSQ) Stage 2: Written tender submission Stage 3: Verbal pitch Please note that Ofwat are undertaking this procurement exercise on behalf of the 16 water and wastewater companies of Wales and England: Anglian Water - ANH Dŵr Cymru - WSH Hafren Dyfrdwy - HDD Northumbrian Water - NES Severn Trent Water - SVE South West Water - SBB Southern Water - SRN Thames Water - TMS United Utilities Water - UUW Wessex Water - WSX Yorkshire Water - YKY Affinity Water - AFW Portsmouth Water - PRT South East Water - SEW South Staffs Water - SSC SES Water - SES
CPV: Advertising services · Marketing services
The lotProcurement structure
single lot · value publishedLot #1AwardedPublished value£75,000,000
- Economic & financial standing
Legal Capacity Conditions of Participation
Please confirm whether your company is a UK registered company?
If the answer is "no", please provide evidence that the terms of the contract would be valid and enforceable in the relevant jurisdiction.
[Yes/ No]
[If "No", insert evidence that the terms of the contract would be enforceable in your relevant jurisdiction]
Please confirm that you have in place, or that you will have in place by the award of the contract, the human and technical resources to perform the contract to ensure compliance with the UK General Data Protection Regulation and to ensure the protection of the rights of data subjects.
Please provide details of the technical facilities and measures (including systems and processes) you have in place, or will have in place by contract award, to ensure compliance with UK data protection law and to ensure the protection of the rights of data subjects. Your response should include, but should not be limited to facilities and measures:
- to ensure ongoing confidentiality, integrity, availability and resilience of processing systems and services
- to comply with the rights of data subjects in respect of receiving privacy information, and access, rectification, deletion and portability of personal data
- to ensure that any consent based processing meets standards of active, informed consent, and that such consents are recorded and auditable
- to ensure legal safeguards are in place to legitimise transfers of personal data outside the UK (if such transfers will take place)
- to maintain records of personal data processing activities
- to regularly test, assess and evaluate the effectiveness of the above measures
[Insert Yes or No]
[Insert information]
- Technical & professional ability
Technical Question 1: Please provide details and evidence of your organisation's application in creation of public behavioural change marketing campaigns. (Maximum 750 words)
Information provided in response to this question must relate to past delivery and experience and not how you would deliver our requirement.
Technical Question 2: Please provide evidence of your organisation's ability to form a Delivery Body, as outlined and defined within the WEC Specification document in the Tender Notice. (Maximum 750 words)
- Condition of participationshortlisting
Pass 2 technical questions with a score of 3 or above for each and be in the top 15 (max) suppliers by score.
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
- Quality: This will be outlined in the Invitation to Tender document
- Price: This will be outlined in the Invitation to Tender document
- Economic & financial standing
Legal Capacity Conditions of Participation
Please confirm whether your company is a UK registered company?
If the answer is "no", please provide evidence that the terms of the contract would be valid and enforceable in the relevant jurisdiction.
[Yes/ No]
[If "No", insert evidence that the terms of the contract would be enforceable in your relevant jurisdiction]
Please confirm that you have in place, or that you will have in place by the award of the contract, the human and technical resources to perform the contract to ensure compliance with the UK General Data Protection Regulation and to ensure the protection of the rights of data subjects.
Please provide details of the technical facilities and measures (including systems and processes) you have in place, or will have in place by contract award, to ensure compliance with UK data protection law and to ensure the protection of the rights of data subjects. Your response should include, but should not be limited to facilities and measures:
- to ensure ongoing confidentiality, integrity, availability and resilience of processing systems and services
- to comply with the rights of data subjects in respect of receiving privacy information, and access, rectification, deletion and portability of personal data
- to ensure that any consent based processing meets standards of active, informed consent, and that such consents are recorded and auditable
- to ensure legal safeguards are in place to legitimise transfers of personal data ou…
- Technical & professional ability
Technical Question 1: Please provide details and evidence of your organisation's application in creation of public behavioural change marketing campaigns. (Maximum 750 words)
Information provided in response to this question must relate to past delivery and experience and not how you would deliver our requirement.
Technical Question 2: Please provide evidence of your organisation's ability to form a Delivery Body, as outlined and defined within the WEC Specification document in the Tender Notice. (Maximum 750 words)
- Condition of participationshortlisting
Pass 2 technical questions with a score of 3 or above for each and be in the top 15 (max) suppliers by score.
Procedure terms & legal framework
From the official record- Procedure method
- Competitive flexible procedure
- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Above threshold (FTS publication)
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Unspecified in notice
- First published
- 20 Jun 2025, 14:32 BST
- Last source update
- 17 Mar 2026, 19:05 GMT
- Award evaluation window
- Submission end – 27 Oct 2025
- Authority reference
PROC.0100- FTS notice number
2025/S 000-039079- Accelerated
- State of urgency
- Latest notice
- Contract details notice (UK7)
- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-0550faFind a Tender
- How it runs
Stage 1: Procurement Specific Questionnaire (PSQ)
Stage 2: Written tender submission
Stage 3: Verbal pitch
Please note that Ofwat are undertaking this procurement exercise on behalf of the 16 water and wastewater companies of Wales and England:
Anglian Water - ANH
Dŵr Cymru - WSH
Hafren Dyfrdwy - HDD
Northumbrian Water - NES
Severn Trent Water - SVE
South West Water - SBB
Southern Water - SRN
Thames Water - TMS
United Utilities Water - UUW
Wessex Water - WSX
Yorkshire Water - YKY
Affinity Water - AFW
Portsmouth Water - PRT
South East Water - SEW
South Staffs Water - SSC
SES Water - SES
How it was run
Official notice- Requests to participate (first stage)
- 1 Aug 2025, 17:00 BST
- Submission deadline
- 1 Aug 2025, 17:00 BST
- Submission channel
- Official e-sourcing portal
- Electronic submission
- Allowed
- Accepted languages
- en
Stage 1: Procurement Specific Questionnaire (PSQ)
Submission of PSQ to:
Stage 2: Written tender submission
Submission of completed tender to:
Stage 3: Verbal pitch
Submission details to be confirmed at a later date
Timeline
20 Jun 2025 → 17 Mar 2026 · 9 dates- Planning notice published20 Jun 2025, 14:32 BST
- Tender notice published10 Jul 2025, 16:56 BST
- Next notice expected10 Jul 2025, 23:59 BST
- Submission deadline1 Aug 2025, 17:00 BST
- Award decision expected by358 days ago27 Oct 2025, 23:59 GMT
- Contract starts344 days ago11 Nov 2025
- Assessment summaries sent324 days ago1 Dec 2025
- Standstill ends308 days ago16 Dec 2025, 23:59 GMT
- Latest notice published217 days ago17 Mar 2026, 19:05 GMT
Notice history
11 events · 6 releases on Find a Tender · since 20 Jun 2025- Planned procurement notice published20 Jun 2025, 14:32 BSTUK3
- Tender notice published10 Jul 2025, 16:56 BSTUK4
- Published value published: £75,000,00010 Jul 2025, 16:56 BST
- Status changed to active10 Jul 2025, 16:56 BST
- Tender notice published18 Jul 2025, 11:20 BSTUK4
- Tender notice published30 Jul 2025, 10:36 BSTUK4
- Contract award notice published5 Dec 2025, 18:15 GMTUK6
- Status changed to complete5 Dec 2025, 18:15 GMT
- Buyer details updated5 Dec 2025, 18:15 GMT
- Contract signature expected17 Dec 2025, 23:59 GMTscheduled
- Contract details notice published17 Mar 2026, 19:05 GMTUK7
Published amendments (2)
1. Deadline for PSQ extended from 24/07/2025 12:00 to 01/08/2025 17:00. This will impact the remaining procurement timetable which will be published w/c 21/07/2025. 2. Following PSQ, 10-15 (instead of up to 30) top scoring will go through to receiving the full Invitation To Tender (ITT). Following the written stage, we will take though 4-6 (instead of up to 8) for the pitch stage. After considerat…
'IWC Final Report and WEC 21 July 2025' document has been added (found under Documents section). This letter clarifies Ofwat's ongoing role in the Water Efficiency Campaign (WEC), in light of the Independent Water Commission's (IWC) final report. A zip folder containing all Associated Tender Documents has also been uploaded, due to technical issues with documentation availability through the Find-…
Routine re-releases (6)
- 2025-07: 2 releases · 10 Jul 2025, 18 Jul 2025
- 2025-06: 1 release · 20 Jun 2025
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| 23RED LIMITEDSME17 Dec 2025 – 31 Mar 2030 | £75,000,000 | 1 Dec 2025 | Awarded |
Contracts
Contract 1 · 23RED LIMITEDSME
- Signed
- 15 Feb 2026
- Value
- £75,000,000
- Period
- 15 Feb 2026 – 31 Mar 2030
- Status
- active
4 agreed KPIs: Establishment and operation of a credible campaign contribution framework. · Set up and comply with a governance protocol that can withstand scrutiny. · Build and nurture positive relationships with Client stakeholders to effectively deliver a cross-sector campaign. …
- Establishment and operation of a credible campaign contribution framework.
- Set up and comply with a governance protocol that can withstand scrutiny.
- Build and nurture positive relationships with Client stakeholders to effectively deliver a cross-sector campaign.
- Working as a strategic delivery partner alongside the Ofwat Marketing team.
Contracting authority & participating public bodies
17 public bodies on the noticeConsortium members and other public bodies
- ANGLIAN WATER SERVICES LIMITEDContracting authorityPrivate utility
- DWR CYMRU CYFYNGEDIGContracting authorityPrivate utilityWelsh devolved regulations apply
- HAFREN DYFRDWY CYFYNGEDIGContracting authorityPrivate utilityWelsh devolved regulations apply
- NORTHUMBRIAN WATER LIMITEDContracting authorityPrivate utility
- PORTSMOUTH WATER LIMITEDContracting authorityPrivate utility
- SEVERN TRENT WATER LIMITEDContracting authorityPrivate utility
- SOUTH EAST WATER LIMITEDContracting authorityPrivate utility
- SOUTH STAFFORDSHIRE WATER PLCContracting authorityPrivate utility
- SOUTH WEST WATER LIMITEDContracting authorityPrivate utility
- SOUTHERN WATER SERVICES LIMITEDContracting authorityPrivate utility
- SUTTON AND EAST SURREY WATER PLCContracting authorityPrivate utility
- THAMES WATER UTILITIES LIMITEDContracting authorityPrivate utility
- The Water Services Regulation AuthorityProcess contact pointProcuring entityPublic authority - central governmentFacilitating the procurement process
- UNITED UTILITIES WATER LIMITEDContracting authorityPrivate utility
- Wessex Water Services LtdContracting authorityPrivate utility
- YORKSHIRE WATER SERVICES LIMITEDContracting authorityPrivate utility
Bidders & participating suppliers
1 commercial party on the notice- 23RED LIMITEDAwarded supplier
Official documents & specifications (16)
Official links; attachments are not copiedTender pack and attachments
- Bidding documents and specifications WEC Spec Annex C - Business Retail Market Overview
- Bidding documents and specifications WEC Spec Annex D - Non-Household Research and Insight
- Bidding documents and specifications IWC Final Report and WEC 21 July 2025: This letter clarifies Ofwat's ongoing role in the Water Efficiency Campaign (WEC) , in light of the Independent Water Commission's (IWC) final report.
- Bidding documents and specifications Zip folder containing WEC Associated Tender Documents, comprising: - PROC.0100 WEC PSQ - FINAL .docx (PROC.0100 Water Efficiency Campaign (WEC) Procurement Specific Questionnaire (PSQ)) - WEC Supplier Event presentation Slides.pdf (WEC Supplier Event Slides - Water Efficiency Cam…
- Bidding documents and specificationsAccess: Stage 2: Written tender submission Documents will be release to relevant suppliers via: https://www.mytenders.co.uk Stage 3: Verbal pitch Details will be released to relevant suppliers at a later date via: https://www.mytenders.co.uk
- Bidding documents and specifications WEC Spec Annex B - Consumer Research and Insights
- Bidding documents and specifications PROC.0100 Water Efficiency Campaign (WEC) Procurement Specific Questionnaire (PSQ)
- Bidding documents and specifications WEC Supplier Event Slides Water Efficiency Campaign Marketing Tender Event / WEC Supplier Event 10 July 2025 Slides
Show 2 more documents
- Bidding documents and specifications WEC Specification
- Bidding documents and specifications WEC Spec - Annex A Delivery Body Details
Notices published for this procedure
- Contract details notice Contract details notice on Find a Tender
- Contract award notice Contract award notice on Find a Tender
- Tender notice Tender notice on Find a Tender
- Tender notice Tender notice on Find a Tender
- Tender notice Tender notice on Find a Tender
- Planned procurement notice Planned procurement notice on Find a Tender