OMD GROUP LIMITED: UK Public Sector Contracts Won & Awards
Large organisation·London·Greater London·Main market: Advertising and marketing services
Companies House02078820 ↗
Procedures with an award1414 award recordsNamed bids20 won · 0 lost · 1 pendingPublic authorities13named on published awardsAttributable award value£261mnet · on 10 of 14 award records · single-supplier, no ceilingsLast 12 months6awards · 2 in the prior 24 months · last 21 Jul 2026Contracts ending ≤18 months1end date published on 8 of 14 awardsDelivery regions11most often Nationwide (UK)
Where they win
14 lot-level observations (9 awarded lots, 64%, plus 5 envelope awards without lot links; pending awards included) · top CPV classes
7934 Advertising and marketing services12 observations · 86% · 8 lots + 4 envelope2250 Printing plates or cylinders or other media for use in printing1 observations · 7% · lots3400 Transport equipment and auxiliary products to transportation1 observations · 7% · envelope awardsAttributable award value£261mSum of published VAT-exclusive values on 10 of 14 award records — only awards to this supplier alone, framework / DPS ceilings excluded; the award’s own value, else its contract’s; the five largest make 99%; a further 1 published a VAT-inclusive amount only (£1.6m inc. VAT, kept apart). Not turnover. Largest rows below.
Typical attributable award£1.5m medianrobust · n=10
Award vs estimate0% at estimateindicative · n=2Median (estimate − award) / estimate on comparable contested single-supplier GBP wins, per lot, same VAT basis on both sides, scoped to CPV division 79. Negative = awarded above estimate. Historical movement, not a bid instruction.
| Largest published awards | Authority | Awarded | Term | Published value |
|---|---|---|---|---|
| BTA1673 - Strategic Media Activation | VisitBritain/VisitEngland | — | — | £100,000,000 † |
| Procurement for the Provision of Media Services | THE OPEN UNIVERSITY | — | — | £70,000,000 † |
| 63000000 | Department for Business & Trade | — | 4.1 yrs | £63,000,000 † ≈ £15m/yr |
| Procurement of Media Services | Southeastern Railway | — | — | £23,592,419 † |
| Media Strategy and Planning | NHS Blood and Transplant | 10 Apr 2026 | 2.7 yrs · up to 3.7 yrs | £2,125,000 ≈ £797k/yr |
Where they deliver
ITL1 delivery regions on the notice · 13 of 14 awarded procedures publish one · a procedure with several regions counts in each
Nationwide (UK)4 procedures · 31%
Greater London4 procedures · 31%
South East England3 procedures · 23%
West Midlands2 procedures · 15%
East of England2 procedures · 15%
North East England1 procedures · 8%
North West England1 procedures · 8%
Yorkshire and the Humber1 procedures · 8%
Bidding record
Procurement Act 2023 award notices name every bidder · 2 notices name this supplier since 11 Dec 2025 · observed bids, not an estimate
Contract contests0 won · 0 lostFewer than three decided contests — no rate is claimed. 1 still undecided.
Framework / DPS places1 of 1Admissions to a panel or dynamic market are counted apart: nearly every compliant bidder is appointed, so they say nothing about winning work.
Authorities bid for2
| Notice | Authority | Outcome | Bids on notice | Published |
|---|---|---|---|---|
| Media and Creative Services | Government Commercial Agency | appointed | 31 | 12 Feb 2026 |
| Media Planning and Buying | BBC (British Broadcasting Corporation) | undecided | 2 | 11 Dec 2025 |
Source: bids.details[].tenderers on Procurement Act 2023 notices (from 2025). PCR 2015 notices name no bidders, so earlier contests are invisible here. Latest ten notices shown.
Who they sell to
Authorities named on this supplier’s published awards · ranked by distinct procedures · award records explode on framework and DPS panels
Authority type · official UK type when published, else name/id class, else not classified · by award records (a single panel can dominate)
- Central government 57% (8 awards)
- Type not classified 21% (3 awards)
- Education 7% (1 awards)
- Local authority 7% (1 awards)
- Other public body 7% (1 awards)
| Authority | Procedures | Share | Award records | Last activity |
|---|---|---|---|---|
| Victoria and Albert Museum | 2 | 14.3% | 2 | 21 Jul 2026 |
| NHS Blood and Transplant | 1 | 7.1% | 1 | 10 Apr 2026 |
| Mayor's Office for Policing and Crime | 1 | 7.1% | 1 | 14 Jul 2026 |
| WEST MIDLANDS GROWTH COMPANY LIMITED | 1 | 7.1% | 1 | 6 Jan 2023 |
| Southeastern Railway | 1 | 7.1% | 1 | 25 Sept 2024 |
| VisitBritain/VisitEngland | 1 | 7.1% | 1 | 5 Sept 2023 |
| Government Commercial Agency | 1 | 7.1% | 1 | 8 Dec 2025 |
| Kent County Council | 1 | 7.1% | 1 | 9 Dec 2022 |
Share = of the 14 procedures with an award naming this supplier. Last activity = award date, or notice publication when no award date was published.
Contracts ending
Published end dates only · 8 of 14 awards carry one · not a retender forecast
| Contract | Ends | Published value |
|---|---|---|
| Media Planning Services | 25 Jun 2027 | £250,000 |
Recent awards
Latest 14 of 14 award records naming this supplier
| Award / procedure | Authority | Awarded | Award value |
|---|---|---|---|
| V&A East Museum Media Buying - Burst 2 | Victoria and Albert Museum | 21 Jul 2026 | £450,000 |
| Media Strategy and Planning | Mayor's Office for Policing and Crime | 14 Jul 2026 | £1,600,000 |
| Media Strategy and Planning | NHS Blood and Transplant | 10 Apr 2026 | £2,125,000 |
| V&A East Museum Media Buying | Victoria and Albert Museum | 27 Jan 2026 | £299,875 |
| Lot 3 - Media Strategy and Planning | Government Commercial Agency | 8 Dec 2025 | £20,000,000 |
| Media Planning | HM Revenue & Customs | Not published | Not published |
| Media Buying: Operations Sessions KPI and Talk Money Week | MONEY AND PENSIONS SERVICE | Not published | Not published |
| 63000000 | Department for Business & Trade | Not published | Not published |
| Procurement of Media Services | Southeastern Railway | Not published | Not published |
| BTA1673 - Strategic Media Activation | VisitBritain/VisitEngland | Not published | Not published |
Data coverage & method
- Source: Find a Tender OCDS award and contract releases. An award record is one award × this supplier; a procedure can carry many (panels, call-offs).
- Market observations are awarded lots, or one envelope award when the notice publishes no lot links. Region = delivery ITL1 on the notice, not the supplier’s registered address.
- Authority type: official OCDS UK contracting-authority type when the notice publishes one; otherwise a Tenderline name/id class; otherwise “not classified”. Purchasing hubs with no published type stay unclassified.
- Published value attributable to this supplier alone: £261m across single-supplier awards, framework / DPS ceilings excluded. Coverage is partial and the figure is not turnover, so it is not shown as a headline.
- Contract end dates: published on 8 of 14 awards; 1 end within 18 months.
- Award vs estimate tiers: robust ≥5, moderate 3–4, indicative 1–2 comparable pairs.
- Never shown: contact details, reliability or payment scores, affiliations, predicted wins.
Identifiers consolidated into this page (6 historical Find a Tender publication identifiers)
Official notices referenced this supplier under these publication identifiers. Alias URLs are not separate pages.
Canonical page id: GB-COH:02078820