Official UK procurement notice
London-wide citizen behavioural tracker
Authority: London Waste and Recycling Board operating as ReLondon (Public body)
What is being bought
Published requirement descriptionThe brief
While ReLondon has an annual survey of both businesses (SMEs and startups in our network) and local authorities to help measure outcomes for reporting purposes, we have relied until now on campaign-specific surveys and the polling of other organisations (e.g. London Councils' citizen climate survey) to provide data for tracking and reporting on the outcome of our citizen-facing work.
As London Councils' climate survey is no longer taking place, and budgets are no longer available for comprehensive campaign evaluation, ReLondon is now seeking a better value but effective way of monitoring shifts in Londoners' awareness of and attitudes towards more circular, or waste-busting, lifestyles and behaviours. This is likely to be conducted annually as a minimum, but this initial brief and contract is for year one baseline setting, including reporting, plus recommendations/suggested costings for subsquent years.
Research approach:
We would like responses to suggest optimum approaches and costings against the following core requirements:
- Baseline setting in March 2026, possibly through a quantitative survey of up to 25 questions of a representative sample of Londoners (at least 1,100+), with results split by borough; age group; ethnicity; housing type; and living arrangements. Household or individual income may also be of interest. Alternative approaches to baseline setting will also be considered with interest.
- Ongoing methodology for subsequent years against year one baseline, to provide longitudinal tracking data.
We are also interested in proposals which suggest alternative or supplementary approaches to longitudinal behaviour, attitude and motivational tracking, such as:
- Quarterly 'dip' polling against smaller subsets of questions
- Ad hoc insights on one-off topics via online polling or using qualitative methods
- Occasional topic-specific qualitative 'dips' which interact usefully with the quantitative survey data
Costings for any of the above should include data analysis and reporting. We will contract work in the first instance to cover:
(a) design and delivery of the baseline setting research in this first year; and
(b) the provision of recommendations on methodology and costing/resourcing implications for future iterations in the next financial year.
Objectives
Our objectives with the tracker (or alternative approach to this piece of longitudinal research) are:
- To measure awareness and impact of ReLondon campaigns, events and behavioural interventions and projects
To track awareness of, and (shifts in) attitudes towards, circular behaviours and lifestyles such as swapping and sharing household items, buying second-hand, renting or leasing instead of buying, making things last and repairing more stuff
- To track trends and provide insight about areas to focus on amongst different communities and neighbourhoods, as well as at a London-wide level
- To test understanding of circularity amongst the general population, including language and specific terminology, what circular behaviours mean in practice and their perceived benefits for people and communities
Scope of work
The work proposed and costed for must include the following:
Report on baseline research and its implications, with a wrap-up presentation of up to 1.5 hours in-person Mid-May 2026
Future years' methodology and costings recommendations presented Mid-end May 2026
Budget
The budget for the baseline setting research for year one plus the provision of recommendations and costings for subsequent years' behavioural tracking activity is up to £30k plus VAT. We are also interested to see estimates against any alternative or supplementary methodologies you wish to suggest for either year one or future years.
- How the procedure runs: Submission and evaluation The procurement will follow a two-stage process, with stage 1's purpose being to shortlist a maximum of three candidates to take to stage 2. Stage 1 Stage 1 is a written submission. Please include the following in your submission: • Details of your suitability to fulfil the contract, how the contract is to be managed and your approach to delivering the brief within the timeline outlined above in section 4. • Details of the team that will work on the research and a description of their role. • Three examples of previous work (preferably carried out by the team included in your proposal), that shows your understanding of the brief and your ability to deliver similar projects. Please keep examples to a maximum of one side each. • A pricing schedule showing the anticipated total amount for the project, broken down by phases as outlined in section 4 above. All costs to detail VAT. The process we use to select contractors is a competitive one. Stage 1 scoring criteria and their weighting are: Criteria Weighting Price 15% Methodology proposed and its ability to meet the objectives for the tracker 40% Project management and demonstrated ability to deliver the project within the timescale 15% Experience of allocated personnel, their technical capability and skills 20% Social value (5% EDI; 5% carbon reduction) For EDI, please describe your organisation's approach to equity, diversity and inclusion and how you will apply it in the delivery of this contract; and for carbon reduction: please describe your organisational approach and ambition in relation to sustainability and specifically carbon reduction. 10% Stage 2 Stage 2 will involve in-depth interviews of one hour each with a maximum of three shortlisted candidates. Stage 2 scoring criteria are: Criteria Weighting Adaptability: We are looking for approaches and teams that are flexible and can adapt quickly to meet the needs of real-world scenarios, without jeopardizing outcomes. 40% Co-creation: We want to work with suppliers who are collaborative and can work closely with both the ReLondon team and our wider stakeholder group. 20% Context-awareness: We expect appointed contractors to demonstrate a deep understanding of citizen behaviours and the social, economic and political context of our work - to ensure that the tracker does not duplicate existing research, and feels relevant and tailored to London's needs. 40% Please send any clarification questions by email to [email protected] by 21 January 2026. Answers will be provided to all bidders by 28 January. Your proposal should be submitted by email to [email protected] by 9am (GMT) on 9 February 2026.
CPV: Market research services
How this framework works
From the published notice- Bids received
- 20 bids received · 1 suppliers appointed
- Framework period
- 3 mo from 1 Mar 2026
The lotProcurement structure
single lot · value publishedLot #1AwardedPublished value£30,000
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Published sub-criteria (3)
- Stage 2. Award criteria: 40%
- Stage 2. Award criteria: 20%
- Stage 2. Award criteria: 40%
Published award criteria (3)
- Stage 2. Award criteria: Adaptability: We are looking for approaches and teams that are flexible and can adapt quickly to meet the needs of real-world scenarios, without jeopardizing outcomes.
- Stage 2. Award criteria: Co-creation: We want to work with suppliers who are collaborative and can work closely with both the ReLondon team and our wider stakeholder group.
- Stage 2. Award criteria: Context-awareness: We expect appointed contractors to demonstrate a deep understanding of citizen behaviours and the social, economic and political context of our work - to ensure that the tracker does not duplicate existing research, and feels relevant and tailored to London's needs.
- “London-wide citizen behavioural tracker” is a framework: the contest is a place on its panel, not a single contract.
Procedure terms & legal framework
From the official record- Procedure method
- Competitive flexible procedure
- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Above threshold (FTS publication)
- Regulatory regime
- Standard
- Commercial structure
- Framework agreement
- Who may use this agreement
- Not stated in the notice; call-off rights may be limited to the establishing authority
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Unspecified in notice
- First published
- 14 Jan 2026, 09:59 GMT
- Last source update
- 5 Mar 2026, 13:31 GMT
- Award evaluation window
- Submission end – 16 Feb 2026
- Authority reference
2025/26-04- FTS notice number
2026/S 000-002957- Latest notice
- Contract details notice (UK7)
- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-060555Find a Tender- Contract terms summary
30 days from the date on the invoice.
- How it runs
Submission and evaluation
The procurement will follow a two-stage process, with stage 1's purpose being to shortlist a maximum of three candidates to take to stage 2.
Stage 1
Stage 1 is a written submission. Please include the following in your submission:
- Details of your suitability to fulfil the contract, how the contract is to be managed and your approach to delivering the brief within the timeline outlined above in section 4.
- Details of the team that will work on the research and a description of their role.
- Three examples of previous work (preferably carried out by the team included in your proposal), that shows your understanding of the brief and your ability to deliver similar projects. Please keep examples to a maximum of one side each.
- A pricing schedule showing the anticipated total amount for the project, broken down by phases as outlined in section 4 above. All costs to detail VAT.
The process we use to select contractors is a competitive one. Stage 1 scoring criteria and their weighting are:
Criteria Weighting
Price 15%
Methodology proposed and its ability to meet the objectives for the tracker 40%
Project management and demonstrated ability to deliver the project within the timescale 15%
Experience of allocated personnel, their technical capability and skills 20%
Social value (5% EDI; 5% carbon reduction) For EDI, please describe your organisation's approach to equity, diversity and inclusion and how you will apply it in the delivery of this contract; and for carbon reduction: please describe your organisational approach and ambition in relation to sustainability and specifically carbon reduction. 10%
Stage 2
Stage 2 will involve in-depth interviews of one hour each with a maximum of three shortlisted candidates. Stage 2 scoring criteria are:
Criteria Weighting
Adaptability: We are looking for approaches and teams that are flexible and can adapt quickly to meet the needs of real-world scenarios, without jeopardizing outcomes. 40%
Co-creation: We want to work with suppliers who are collaborative and can work closely with both the ReLondon team and our wider stakeholder group. 20%
Context-awareness: We expect appointed contractors to demonstrate a deep understanding of citizen behaviours and the social, economic and political context of our work - to ensure that the tracker does not duplicate existing research, and feels relevant and tailored to London's needs. 40%
Please send any clarification questions by email to [email protected] by 21 January 2026. Answers will be provided to all bidders by 28 January.
Your proposal should be submitted by email to [email protected] by 9am (GMT) on 9 February 2026.
How it was run
Official notice- Appointment period ends
- 9 Feb 2026, 09:00 GMT
- Clarification deadline
- 21 Jan 2026, 17:00 GMT
- Submission channel
- Official e-sourcing portal
- Electronic submission
- Allowed
- Accepted languages
- en
Please send any clarification questions by email to [email protected] by 21 January 2026. Answers will be provided to all bidders by 28 January.
Your proposal should be submitted by email to [email protected] by 9am (GMT) on 9 February 2026. Please reference 2025/26-04.
Timeline
14 Jan 2026 → 5 Mar 2026 · 7 dates- Tender notice published281 days ago14 Jan 2026, 09:59 GMT
- Clarification questions by274 days ago21 Jan 2026, 17:00 GMT
- Admission / appointment period ends255 days ago · period end, not a bid countdown9 Feb 2026, 09:00 GMT
- Award decision expected by247 days ago16 Feb 2026, 23:59 GMT
- Assessment summaries sent244 days ago20 Feb 2026
- Contract starts235 days ago1 Mar 2026
- Latest notice published231 days ago5 Mar 2026, 13:31 GMT
Notice history
6 events · 4 releases on Find a Tender · since 14 Jan 2026- Tender notice published14 Jan 2026, 09:59 GMTUK4
- Tender notice published15 Jan 2026, 12:37 GMTUK4
- Contract award notice published20 Feb 2026, 12:10 GMTUK6
- Status changed to complete20 Feb 2026, 12:10 GMT
- Contract details notice published5 Mar 2026, 13:31 GMTUK7
- Contract signature expected5 Mar 2026, 23:59 GMTscheduled
Published amendments (1)
The Stage 1 "social value" assessment element has been expanded with a detailed explanation. Amended document attached.
Routine re-releases (4)
- 2026-01: 1 release · 14 Jan 2026
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| Icaro consulting Limited5 Mar 2026 – 31 Jul 2026 | £30,000 | 20 Feb 2026 | Awarded |
Contracts
Contract 1 · Icaro consulting Limited
- Signed
- 4 Mar 2026
- Value
- £30,000
- Period
- 5 Mar 2026 – 31 Jul 2026
- Status
- active
Bid statistics published by the authority
| Bids | SME | VCSE | Valid bid range |
|---|---|---|---|
| 20final-stage tenders | 20 | 0 | — |
Contracting authority & participating public bodies
Framework contractors & participating bidders
1 commercial party on the notice- ICARO CONSULTING LIMITEDFramework contractor
Official documents & specifications (7)
Official links; attachments are not copiedTender pack and attachments
Notices published for this procedure
- Contract details notice Contract details notice on Find a Tender
- Contract award notice Contract award notice on Find a Tender
- Tender notice Tender notice on Find a Tender
- Tender notice Tender notice on Find a Tender