Creative & Digital Design Framework

{
  "id": "013211-2026",
  "tag": [
    "tender"
  ],
  "date": "2026-02-13T08:29:20Z",
  "ocid": "ocds-h6vhtk-06536a",
  "buyer": {
    "id": "GB-PPON-PCLM-3677-JYML",
    "name": "Consumer Council for Water"
  },
  "tender": {
    "id": "25-013",
    "lots": [
      {
        "id": "1",
        "title": "Creative Marketing and Campaign Services",
        "value": {
          "amount": 80000,
          "currency": "GBP",
          "amountGross": 96000
        },
        "status": "active",
        "options": {
          "description": "The framework will predominately a design and print service. But as CCW does not know the full extent of what services will be required year to year, we could ask suppliers to provide other services they offer in this space or go over the annual value stated."
        },
        "renewal": {
          "description": "The framework will run for an initial year to test suitability, but then has the option to extend yearly up to a maximum of three twelve month periods."
        },
        "hasOptions": true,
        "hasRenewal": true,
        "description": "This lot covers strategic and creative marketing support, including but not limited to: \n•\tCreative concept development and campaign ideation \n•\tIntegrated marketing and communications planning \n•\tConsumer and stakeholder campaigns (online and offline) \n•\tContent strategy and copywriting \n•\tDigital and social media campaign support \n•\tEvaluation and performance insight related to campaigns",
        "suitability": {
          "sme": true,
          "vcse": true
        },
        "awardCriteria": {
          "criteria": [
            {
              "name": "Understanding of Requirements ",
              "type": "quality",
              "numbers": [
                {
                  "number": 30,
                  "weight": "percentageExact"
                }
              ],
              "description": "Please describe your understanding of CCW's role, audiences, and communications objectives, and how you would support CCW through creative marketing and campaign services. "
            },
            {
              "name": "Relevant Experience and Case Studies",
              "type": "quality",
              "numbers": [
                {
                  "number": 70,
                  "weight": "percentageExact"
                }
              ],
              "description": "Please provide three relevant examples of creative marketing or campaign work delivered within the last [three/five] years that demonstrate your capability to deliver the services required under this lot."
            }
          ]
        },
        "contractPeriod": {
          "endDate": "2027-05-13T23:59:59+01:00",
          "startDate": "2026-05-14T00:00:00+01:00",
          "maxExtentDate": "2030-05-13T23:59:59+01:00"
        },
        "selectionCriteria": {
          "criteria": [
            {
              "type": "technical",
              "description": "Bidders must demonstrate: \nRelevant experience delivering services aligned to the lot(s) bid for. \nExperience working with public sector, regulated, or consumer-facing organisations. \nUnderstanding of accessibility, inclusivity, and public sector communication standards. \nCapacity to deliver high-quality outputs to agreed timescales. \nRobust project management, quality assurance, and account management arrangements. \nTransparent pricing and compliance with CCW policies, including data protection, information security, equality, and sustainability."
            }
          ]
        }
      },
      {
        "id": "2",
        "title": "Design and Layout",
        "value": {
          "amount": 80000,
          "currency": "GBP",
          "amountGross": 96000
        },
        "status": "active",
        "options": {
          "description": "The framework will predominately a design and print service. But as CCW does not know the full extent of what services will be required year to year, we could ask suppliers to provide other services they offer in this space or go over the annual value stated."
        },
        "renewal": {
          "description": "The framework will run for an initial year to test suitability, but then has the option to extend yearly up to a maximum of three twelve month periods."
        },
        "hasOptions": true,
        "hasRenewal": true,
        "description": "This lot covers design-focused services, including but not limited to: \n•\tGraphic design for print and digital materials \n•\tLayout and artwork of reports, publications, and consumer materials \n•\tBrand application and adherence to CCW brand guidelines \n•\tDesign for accessibility and inclusive communications \n•\tInfographics, visual assets, and templates",
        "suitability": {
          "sme": true,
          "vcse": true
        },
        "awardCriteria": {
          "criteria": [
            {
              "name": "Understanding of Requirements ",
              "type": "quality",
              "numbers": [
                {
                  "number": 30,
                  "weight": "percentageExact"
                }
              ],
              "description": "Please describe your understanding of CCW's role, audiences, and communications objectives, and how you would support CCW through creative marketing and campaign services. "
            },
            {
              "name": "Relevant Experience and Case Studies",
              "type": "quality",
              "numbers": [
                {
                  "number": 70,
                  "weight": "percentageExact"
                }
              ],
              "description": "Please provide three relevant examples of creative marketing or campaign work delivered within the last [three/five] years that demonstrate your capability to deliver the services required under this lot."
            }
          ]
        },
        "contractPeriod": {
          "endDate": "2027-05-13T23:59:59+01:00",
          "startDate": "2026-05-14T00:00:00+01:00",
          "maxExtentDate": "2030-05-13T23:59:59+01:00"
        },
        "selectionCriteria": {
          "criteria": [
            {
              "type": "technical",
              "description": "Bidders must demonstrate: \nRelevant experience delivering services aligned to the lot(s) bid for. \nExperience working with public sector, regulated, or consumer-facing organisations. \nUnderstanding of accessibility, inclusivity, and public sector communication standards. \nCapacity to deliver high-quality outputs to agreed timescales. \nRobust project management, quality assurance, and account management arrangements. \nTransparent pricing and compliance with CCW policies, including data protection, information security, equality, and sustainability."
            }
          ]
        }
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryAddresses": [
          {
            "region": "UKC",
            "country": "GB",
            "countryName": "United Kingdom"
          },
          {
            "region": "UKD",
            "country": "GB",
            "countryName": "United Kingdom"
          },
          {
            "region": "UKE",
            "country": "GB",
            "countryName": "United Kingdom"
          },
          {
            "region": "UKF",
            "country": "GB",
            "countryName": "United Kingdom"
          },
          {
            "region": "UKG",
            "country": "GB",
            "countryName": "United Kingdom"
          },
          {
            "region": "UKH",
            "country": "GB",
            "countryName": "United Kingdom"
          },
          {
            "region": "UKI",
            "country": "GB",
            "countryName": "United Kingdom"
          },
          {
            "region": "UKJ",
            "country": "GB",
            "countryName": "United Kingdom"
          },
          {
            "region": "UKK",
            "country": "GB",
            "countryName": "United Kingdom"
          },
          {
            "region": "UKL",
            "country": "GB",
            "countryName": "United Kingdom"
          }
        ],
        "additionalClassifications": [
          {
            "id": "79340000",
            "scheme": "CPV",
            "description": "Advertising and marketing services"
          },
          {
            "id": "79800000",
            "scheme": "CPV",
            "description": "Printing and related services"
          },
          {
            "id": "79933000",
            "scheme": "CPV",
            "description": "Design support services"
          },
          {
            "id": "79960000",
            "scheme": "CPV",
            "description": "Photographic and ancillary services"
          },
          {
            "id": "79970000",
            "scheme": "CPV",
            "description": "Publishing services"
          }
        ]
      },
      {
        "id": "2",
        "relatedLot": "2",
        "deliveryAddresses": [
          {
            "region": "UKC",
            "country": "GB",
            "countryName": "United Kingdom"
          },
          {
            "region": "UKD",
            "country": "GB",
            "countryName": "United Kingdom"
          },
          {
            "region": "UKE",
            "country": "GB",
            "countryName": "United Kingdom"
          },
          {
            "region": "UKF",
            "country": "GB",
            "countryName": "United Kingdom"
          },
          {
            "region": "UKG",
            "country": "GB",
            "countryName": "United Kingdom"
          },
          {
            "region": "UKH",
            "country": "GB",
            "countryName": "United Kingdom"
          },
          {
            "region": "UKI",
            "country": "GB",
            "countryName": "United Kingdom"
          },
          {
            "region": "UKJ",
            "country": "GB",
            "countryName": "United Kingdom"
          },
          {
            "region": "UKK",
            "country": "GB",
            "countryName": "United Kingdom"
          },
          {
            "region": "UKL",
            "country": "GB",
            "countryName": "United Kingdom"
          }
        ],
        "additionalClassifications": [
          {
            "id": "79340000",
            "scheme": "CPV",
            "description": "Advertising and marketing services"
          },
          {
            "id": "79800000",
            "scheme": "CPV",
            "description": "Printing and related services"
          },
          {
            "id": "79933000",
            "scheme": "CPV",
            "description": "Design support services"
          },
          {
            "id": "79960000",
            "scheme": "CPV",
            "description": "Photographic and ancillary services"
          },
          {
            "id": "79970000",
            "scheme": "CPV",
            "description": "Publishing services"
          }
        ]
      }
    ],
    "title": "Creative & Digital Design Framework",
    "value": {
      "amount": 160000,
      "currency": "GBP",
      "amountGross": 1920000
    },
    "status": "active",
    "documents": [
      {
        "id": "conflictOfInterest",
        "description": "Not published",
        "documentType": "conflictOfInterest"
      },
      {
        "id": "L-1",
        "url": "https://public.ukp.app.jaggaer.com/esop/guest/login.do",
        "description": "For exact detail of each lot, please log onto CCW e-sourcing portal",
        "documentType": "biddingDocuments"
      },
      {
        "id": "013211-2026",
        "url": "https://www.find-tender.service.gov.uk/Notice/013211-2026",
        "format": "text/html",
        "noticeType": "UK4",
        "description": "Tender notice on Find a Tender",
        "documentType": "tenderNotice",
        "datePublished": "2026-02-13T08:29:20Z"
      }
    ],
    "procedure": {
      "features": "A two lot framework will be created and each lot will follow the same process -\n1. PSQ with two scored questions, open to all.\n2. Top scorers will be invited to the main I.T.T stage.\n3. Top scorers will be invited to a presentation/interview.\n4. Overall highest scorers will make it onto the framework.\nCCW reserve the right to refine the award criteria for stages two and three as the tender progress and we have gauged interest from the market. The amount  of suppliers who progress though each stage and ultimately make in onto the framework will  be announced once we know interest."
    },
    "legalBasis": {
      "id": "2023/54",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents",
      "scheme": "UKPGA"
    },
    "lotDetails": {
      "awardCriteriaDetails": "On the Bravo platform is two live PSQ (one for each lot) \nIf suppliers feel they can deliver services under both lots then they will need to formal apply under each live PSQ. \nAs stated the highest scorers on each lot will proceed to the next round and the overall highest scorers will be allocated a place on the framework.\nThis does not guarantee work or an income, as this framework is a call-off service as and when CCW requires."
    },
    "techniques": {
      "frameworkAgreement": {
        "type": "closed",
        "method": "withAndWithoutReopeningCompetition",
        "description": "Operation for this agreement will be arranged by the following methods - \nCCW (the customer) will issue a creative brief to the contractor directly for project work under this agreement and the contractor in return will provide a quotation. Providing a quotation does not guarantee work and CCW reserves the right to approach more than one Contractor about any one brief. \nFor larger projects, CCW will approach all contractors on the framework to submit a bid in align with the further competition procedures to ensure the most suitable supplier wins and CCW gains VFM.",
        "periodRationale": "The four year term gives CCW the flexibility to continue on if the framework is succeeding or we can go back to market at any of the break clauses."
      },
      "hasFrameworkAgreement": true
    },
    "awardPeriod": {
      "endDate": "2026-03-23T23:59:59Z"
    },
    "description": "This tender is for the establishment, management and operation of a multi-supplier Creative & Design Framework, structured into two distinct service lots. \nThe Framework lots will provide CCW with a compliant, efficient, and flexible mechanism for commissioning creative, marketing, and design services on a call-off basis throughout the lifecycle of the agreement. \nThe objectives of the framework are to: \nSecure access to high-quality creative, marketing, and design services. \nAchieve value for money through transparent and competitive arrangements. \nImprove consistency, quality, and effectiveness of CCW's communications. \nReduce procurement timescales and administrative burden. \nEnable access to specialist expertise across a range of disciplines. \nAppointment to the framework does not guarantee any volume or value of work. \nLot 1: Creative Marketing and Campaign Services \n This lot covers strategic and creative marketing support, including but not limited to: \n•\tCreative concept development and campaign ideation \n•\tIntegrated marketing and communications planning \n•\tConsumer and stakeholder campaigns (online and offline) \n•\tContent strategy and copywriting \n•\tDigital and social media campaign support \n•\tEvaluation and performance insight related to campaigns \nLot 2: Design and Layout \n This lot covers design-focused services, including but not limited to: \n•\tGraphic design for print and digital materials \n•\tLayout and artwork of reports, publications, and consumer materials \n•\tBrand application and adherence to CCW brand guidelines \n•\tDesign for accessibility and inclusive communications \n•\tInfographics, visual assets, and templates",
    "tenderPeriod": {
      "endDate": "2026-03-10T12:00:00Z"
    },
    "enquiryPeriod": {
      "endDate": "2026-03-02T12:00:00Z"
    },
    "aboveThreshold": true,
    "submissionTerms": {
      "languages": [
        "en"
      ],
      "electronicSubmissionPolicy": "allowed"
    },
    "procurementMethod": "open",
    "mainProcurementCategory": "services",
    "submissionMethodDetails": "https://public.ukp.app.jaggaer.com/esop/guest/login.do",
    "procurementMethodDetails": "Competitive flexible procedure"
  },
  "parties": [
    {
      "id": "GB-PPON-PCLM-3677-JYML",
      "name": "Consumer Council for Water",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKG31",
        "country": "GB",
        "locality": "Birmingham",
        "postalCode": "B2 4BH",
        "countryName": "United Kingdom",
        "streetAddress": "23 Stephenson Street"
      },
      "details": {
        "classifications": [
          {
            "id": "publicAuthorityCentralGovernment",
            "scheme": "UK_CA_TYPE",
            "description": "Public authority - central government"
          }
        ]
      },
      "identifier": {
        "id": "PCLM-3677-JYML",
        "scheme": "GB-PPON"
      },
      "contactPoint": {
        "name": "Chris",
        "email": "procurement@ccwater.org.uk"
      }
    }
  ],
  "language": "en",
  "initiationType": "tender"
}