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Published 13 Feb 2026, 08:29 GMT

Official UK procurement notice

Creative & Digital Design Framework 2025

Official notice

Authority: Consumer Council for Water (Central government)

Framework agreement2 lotsServicesCompetitive flexible procedureAbove thresholdSME suitableVCSE suitable
Sectors: Business Services & Consultancy (79) Delivery: North East (UKC)North West (UKD)Yorkshire & Humber (UKE)
+7 moreEast Midlands (UKF)West Midlands (UKG)East of England (UKH)London (UKI)South East (UKJ)South West (UKK)Wales (UKL)
Framework ceiling (notional)£160,000total for 2 lots · framework ceiling, not attributable revenue
Submissions closed 10 Mar 2026awarded 30 Apr 2026
Awarded to ELEVEN MARKETING & COMMUNICATIONS LTD +5 more7 awards
Framework period 1 yrends 13 May 2027 · up to 13 May 2030 with extensions · starts 14 May 2026

What is being bought2 lots · detail below

Published requirement description

The purpose of this procurement is to appoint a panel of agencies to a Creative & Design Framework Agreement, providing CCW with a compliant, efficient, and flexible mechanism for commissioning creative, marketing, and design services on a call-off basis.

Lot 1: Creative Marketing and Campaign Services

This lot covers strategic and creative marketing support, including but not limited to:

Creative concept development and campaign ideation

Integrated marketing and communications planning

Consumer and stakeholder campaigns (online and offline)

Content strategy and copywriting

Digital and social media campaign support

Evaluation and performance insight related to campaigns

Lot 2: Design and Layout

This lot covers design-focused services, including but not limited to:

Graphic design for print and digital materials

Layout and artwork of reports, publications, and consumer materials

Brand application and adherence to CCW brand guidelines

Design for accessibility and inclusive communications

Infographics, visual assets, and templates

  • How the procedure runs: A two lot framework will be created and each lot will follow the same process - 1. PSQ with two scored questions, open to all. 2. Top scorers will be invited to the main I.T.T stage. 3. Top scorers will be invited to a presentation/interview. 4. Overall highest scorers will make it onto the framework. CCW reserve the right to refine the award criteria for stages two and three as the tender progress and we have gauged interest from the market. The amount of suppliers who progress though each stage and ultimately make in onto the framework will be announced once we know interest.

CPV: Advertising and marketing services · Design support services · Photographic and ancillary services · Printing and related services · Publishing services

How this framework works

From the published notice
Type
Closed framework
Call-offs
call-offs may be awarded directly or by further competition
Bids received
25 bids on the busiest of 2 lots · 6 suppliers appointed
Framework period

1 yr · up to 4 yrs from 14 May 2026, The four year term gives CCW the flexibility to continue on if the framework is succeeding or we can go back to market at any of the break clauses.

Supplier levy on call-offs (max %)
No fees are charged for the operation of the framework.
Published description of the framework

CCW (the customer) will issue a creative brief to the contractor directly for project work under this agreement and the contractor in return will provide a quotation. Providing a quotation does not guarantee work and CCW reserves the right to approach more than one Contractor about any one brief.

For larger projects, CCW will approach all contractors on the framework to submit a bid in align with the further competition procedures set out in annex four.

To Note -

This sum will then be called down from the overall yearly budget set-aside for this framework agreement.

CCW reserves the right to use this framework agreement as and when the business requires. There is no guarantee of work from signing the agreement and therefore no guarantee of an income.

CCW will adopt a fair usage policy when allotting briefs between all contractors, depending upon their capability and suitability for said brief.

Lots and requirements (2)Procurement structure

2 lots · all with a published value · same conditions of participation on every lot · same evaluation weights on every lot

Every one of these 2 lots carries the same published figure, £80,000: it is the framework's maximum for the whole notice, not each lot's own budget, and no share per lot is published. The cards below say ceiling above rather than repeat it.

Lot #1Creative Marketing and Campaign ServicesAwardedRenewal 1 yrSMEVCSEceiling above

The source published no individual description for this lot.

Contract period: 14 May 2026 – 13 May 2027 (1 yr) · up to 13 May 2030 with extensions
Delivery: North East, North West, Yorkshire & Humber, East Midlands, West Midlands, East of England, London, South East, South West, WalesEligibility: SME eligibleVCSE eligible
Extensions: The framework will predominately a design and print service. But as CCW does not know the full extent of what services will be required year to year, we could ask suppliers to provide other services they offer in this space or go over the annual value stated. · The framework will run for an initial year to test suitability, but then has the option to extend yearly up to a maximum of three twelve month periods.
79340000 Advertising and marketing services79800000 Printing and related services79933000 Design support services79960000 Photographic and ancillary services79970000 Publishing services
Pre-qualification & selection criteria (PQQ)1
  • Technical & professional ability

    Bidders must demonstrate:

    Relevant experience delivering services aligned to the lot(s) bid for.

    Experience working with public sector, regulated, or consumer-facing organisations.

    Understanding of accessibility, inclusivity, and public sector communication standards.

    Capacity to deliver high-quality outputs to agreed timescales.

    Robust project management, quality assurance, and account management arrangements.

    Transparent pricing and compliance with CCW policies, including data protection, information security, equality, and sustainability.

Lot #2Design and LayoutAwardedRenewal 1 yrSMEVCSEceiling above

The source published no individual description for this lot.

Contract period: 14 May 2026 – 13 May 2027 (1 yr) · up to 13 May 2030 with extensions
Delivery: North East, North West, Yorkshire & Humber, East Midlands, West Midlands, East of England, London, South East, South West, WalesEligibility: SME eligibleVCSE eligible
Extensions: The framework will predominately a design and print service. But as CCW does not know the full extent of what services will be required year to year, we could ask suppliers to provide other services they offer in this space or go over the annual value stated. · The framework will run for an initial year to test suitability, but then has the option to extend yearly up to a maximum of three twelve month periods.
79340000 Advertising and marketing services79800000 Printing and related services79933000 Design support services79960000 Photographic and ancillary services79970000 Publishing services
Pre-qualification & selection criteria (PQQ)1
  • Technical & professional ability

    Bidders must demonstrate:

    Relevant experience delivering services aligned to the lot(s) bid for.

    Experience working with public sector, regulated, or consumer-facing organisations.

    Understanding of accessibility, inclusivity, and public sector communication standards.

    Capacity to deliver high-quality outputs to agreed timescales.

    Robust project management, quality assurance, and account management arrangements.

    Transparent pricing and compliance with CCW policies, including data protection, information security, equality, and sustainability.

What it takes to win
i

How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
How bids were scored · same split on all 2 lots
Quality: 100%
Published sub-criteria (2)
  • Understanding of Requirements: 30%
  • Relevant Experience and Case Studies: 70%
Published award criteria (2)
  • Understanding of Requirements : Please describe your understanding of CCW's role, audiences, and communications objectives, and how you would support CCW through creative marketing and campaign services. 
  • Relevant Experience and Case Studies: Please provide three relevant examples of creative marketing or campaign work delivered within the last [three/five] years that demonstrate your capability to deliver the services required under this lot.
Lot distribution rule: On the Bravo platform is two live PSQ (one for each lot) If suppliers feel they can deliver services under both lots then they will need to formal apply under each live PSQ. As stated the highest scorers on each lot will proceed to the next round and the overall highest scorers will be allocated a place on the framework. This does not guarantee work or an income, as this framework is a call-off service as and when CCW requires.
Conditions of participation · identical on every lot1
  • Technical & professional ability

    Bidders must demonstrate:

    Relevant experience delivering services aligned to the lot(s) bid for.

    Experience working with public sector, regulated, or consumer-facing organisations.

    Understanding of accessibility, inclusivity, and public sector communication standards.

    Capacity to deliver high-quality outputs to agreed timescales.

    Robust project management, quality assurance, and account management arrangements.

    Transparent pricing and compliance with CCW policies, including data protection, information security, equality, and sustainability.

What this means for your bid
  • “Creative & Digital Design Framework 2025” is a framework: the contest is a place on its panel, not a single contract: call-offs may be direct or by further competition.

Procedure terms & legal framework

From the official record
Procedure method
Competitive flexible procedure
Legal basis
UKPGA · 2023/54 Procurement Act 2023
Procurement category
Services
Notice status
Awarded
Procurement threshold
Above threshold (FTS publication)
Regulatory regime
Standard
Commercial structure
Framework agreement
Who may use this agreement
Not stated in the notice; call-off rights may be limited to the establishing authority
Competition type
Competitive procedure
GPA / WTO covered
Unspecified in notice
Recurring procurement
Unspecified in notice
First published
13 Feb 2026, 08:29 GMT
Last source update
21 Oct 2026, 10:29 BST
Award evaluation window
Submission end – 23 Mar 2026
Authority reference
25-013
FTS notice number
2026/S 000-013211
Latest notice
Contract details notice (UK7)
Classification (CPV)
Advertising and marketing servicesDesign support servicesPhotographic and ancillary servicesPrinting and related servicesPublishing services
Delivery area
North East (UKC)North West (UKD)Yorkshire & Humber (UKE)East Midlands (UKF)West Midlands (UKG)East of England (UKH)London (UKI)South East (UKJ)
+2 moreSouth West (UKK)Wales (UKL)
Official registry OCID
ocds-h6vhtk-06536a Find a Tender
How it runs

A two lot framework will be created and each lot will follow the same process -

  1. PSQ with two scored questions, open to all.
  2. Top scorers will be invited to the main I.T.T stage.
  3. Top scorers will be invited to a presentation/interview.
  4. Overall highest scorers will make it onto the framework.

CCW reserve the right to refine the award criteria for stages two and three as the tender progress and we have gauged interest from the market. The amount of suppliers who progress though each stage and ultimately make in onto the framework will be announced once we know interest.

How it was run

Official notice
Run through: Jaggaer · Who buys & how to bid on JAGGAER
Supplier login requiredElectronic submission allowedLanguage: EN
Access & registration note: Free; latest Chrome/Edge/Firefox only — corporate browsers fail
Appointment period ends
10 Mar 2026, 12:00 GMT
Clarification deadline
2 Mar 2026, 12:00 GMT
Submission channel
Official e-sourcing portal
Electronic submission
Allowed
Accepted languages
en
Supplier levy on call-offs (max %)
call-off levy · No fees are charged for the operation of the framework.
Detailed submission instructions & authority contactsFrom official release

public.ukp.app.jaggaer.com/esop/guest/login.do ↗

Timeline

13 Feb 2026 → 21 Oct 2026 · 7 dates
  1. Tender notice published254 days ago
    13 Feb 2026, 08:29 GMT
  2. Clarification questions by237 days ago
    2 Mar 2026, 12:00 GMT
  3. Admission / appointment period ends229 days ago · period end, not a bid countdown
    10 Mar 2026, 12:00 GMT
  4. Award decision expected by215 days ago
    23 Mar 2026, 23:59 GMT
  5. Assessment summaries sent178 days ago
    30 Apr 2026, 00:00 BST
  6. Contract starts164 days ago
    14 May 2026, 00:00 BST
  7. Latest notice published4 days ago
    21 Oct 2026, 10:29 BST

Notice history

5 events · 3 releases on Find a Tender · since 13 Feb 2026
  1. Tender notice published
    13 Feb 2026, 08:29 GMT
    UK4
  2. Contract award notice published
    20 Oct 2026, 12:07 BST
    UK6
  3. Status changed to complete
    20 Oct 2026, 12:07 BST
  4. Contract signature expected
    20 Oct 2026, 23:59 BST
    scheduled
  5. Contract details notice published
    21 Oct 2026, 10:29 BST
    UK7

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Suppliers appointed 67 awards · see the list ↓
Bids received 2525 from SMEs · busiest of 2 lots
Contracts signed 7latest 17 Jun 2026

£32,000 is the framework's published maximum, restated by the publisher on 7 award rows. It is one ceiling, not 7 separate sums, and no share per lot is published; those rows read “ceiling above”.

Awarded toValueDateStatus
Lot 1 · Creative Marketing and Campaign Services4 awards
ELEVEN MARKETING & COMMUNICATIONS LTDSME, LITEWHITE LIMITED1. Creative & Digital Design Order Form- LOT ONE20 Oct 2026 – 17 May 2028 · up to 17 May 2032Extensions: The buyer holds the right to extend the contract by two one-year periods on a 1 + 1 basis. Variation forms will be issued three months in advanced of the expiryceiling above30 Apr 2026Awarded
LITEWHITE LIMITED, SEVENTY7 MANCHESTER LIMITED2. Creative & Digital Design Order Form- LOT ONE20 Oct 2026 – 17 May 2028 · up to 17 May 2030Extensions: The buyer holds the right to extend the contract by two one-year periods on a 1 + 1 basis. Variation forms will be issued three months in advanced of the expiryceiling above30 Apr 2026Awarded
SEVENTY7 MANCHESTER LIMITED, Whistlejacket London3. Creative & Digital Design Order Form- LOT ONE20 Oct 2026 – 17 May 2028 · up to 17 May 2030Extensions: The buyer holds the right to extend the contract by two one-year periods on a 1 + 1 basis. Variation forms will be issued three months in advanced of the expiryceiling above30 Apr 2026Awarded
ELEVEN MARKETING & COMMUNICATIONS LTDSME, Whistlejacket London4. Creative & Digital Design Order Form- LOT ONE20 Oct 2026 – 17 May 2028 · up to 17 May 2030Extensions: The buyer holds the right to extend the contract by two one-year periods on a 1 + 1 basis. Variation forms will be issued three months in advanced of the expiryceiling above30 Apr 2026Awarded
Lot 2 · Design and Layout3 awards
Ave Design Limited, Design by AntonySME5. Creative & Digital Design Order Form- LOT TWO20 Oct 2026 – 17 May 2028 · up to 17 May 2030Extensions: The buyer holds the right to extend the contract by two one-year periods on a 1 + 1 basis. Variation forms will be issued three months in advanced of the expiryceiling above30 Apr 2026Awarded
Design by AntonySME, LITEWHITE LIMITED6. Creative & Digital Design Order Form- LOT TWO20 Oct 2026 – 17 May 2028 · up to 17 May 2030Extensions: The buyer holds the right to extend the contract by two one-year periods on a 1 + 1 basis. Variation forms will be issued three months in advanced of the expiryceiling above30 Apr 2026Awarded
ELEVEN MARKETING & COMMUNICATIONS LTDSME, LITEWHITE LIMITED7.Creative & Digital Design Order Form- LOT TWO20 Oct 2026 – 17 May 2028 · up to 17 May 2030Extensions: The buyer holds the right to extend the contract by two one-year periods on a 1 + 1 basis. Variation forms will be issued three months in advanced of the expiryceiling above30 Apr 2026Awarded

Contracts

All 7 of these contracts carry the same published figure, £32,000, the framework's maximum for the whole notice, not each contract's own value. They are not eleven separate sums.

  • 4. Creative Digital Design Order Form- LOT ONE · ELEVEN MARKETING & COMMUNICATIONS LTDSME, Whistlejacket London

    Signed
    17 Jun 2026
    Value
    ceiling above
    Period
    20 Oct 2026 – 17 May 2028 · up to 17 May 2030 with extensions
    Status
    active
    Extensions
    On a one plus one basis.

  • 5. Creative Digital Design Order Form- LOT TWO · Ave Design Limited, Design by AntonySME

    Signed
    8 Jun 2026
    Value
    ceiling above
    Period
    20 Oct 2026 – 17 May 2028 · up to 17 May 2030 with extensions
    Status
    active
    Extensions
    On a one plus one basis

  • 1. Creative Digital Design Order Form- LOT ONE · ELEVEN MARKETING & COMMUNICATIONS LTDSME, LITEWHITE LIMITED

    Signed
    7 Jun 2026
    Value
    ceiling above
    Period
    20 Oct 2026 – 17 May 2028 · up to 17 May 2032 with extensions
    Status
    active
    Extensions
    Extended on a one plus one basis

  • 2. Creative Digital Design Order Form- LOT ONE · LITEWHITE LIMITED, SEVENTY7 MANCHESTER LIMITED

    Signed
    7 Jun 2026
    Value
    ceiling above
    Period
    20 Oct 2026 – 17 May 2028 · up to 17 May 2030 with extensions
    Status
    active
    Extensions
    On a one plus one basis

  • 3. Creative Digital Design Order Form- LOT ONE · SEVENTY7 MANCHESTER LIMITED, Whistlejacket London

    Signed
    7 Jun 2026
    Value
    ceiling above
    Period
    20 Oct 2026 – 17 May 2028 · up to 17 May 2030 with extensions
    Status
    active
    Extensions
    On a one plus one basis

  • 6. Creative Digital Design Order Form- LOT TWO · Design by AntonySME, LITEWHITE LIMITED

    Signed
    7 Jun 2026
    Value
    ceiling above
    Period
    20 Oct 2026 – 17 May 2028 · up to 17 May 2030 with extensions
    Status
    active
    Extensions
    On a one plus one basis

  • 7. Creative Digital Design Order Form- LOT TWO · ELEVEN MARKETING & COMMUNICATIONS LTDSME, LITEWHITE LIMITED

    Signed
    7 Jun 2026
    Value
    ceiling above
    Period
    20 Oct 2026 – 17 May 2028 · up to 17 May 2030 with extensions
    Status
    active
    Extensions
    On a one plus one basis

Bid statistics published by the authority

LotBidsSMEVCSEValid bid range
1 · Creative Marketing and Campaign Services13final-stage tenders130—
2 · Design and Layout25final-stage tenders250—

Contracting authority & participating public bodies

Consumer Council for Water

Contracting authorityPublic authority - central government GB-PPON: PCLM-3677-JYML 23 Stephenson Street, Birmingham, West Midlands, B2 4BHContact name, email

Framework contractors & participating bidders

6 commercial parties on the notice
  • AVE DESIGN LIMITEDFramework contractorGB-COH: 08657926GB-PPON: PHWZ-4789-HLDZ Busworks, London, London, N7 9DPContact email
  • Design by AntonyFramework contractorGB-PPON: PPVC-3252-BCQD 134 Weoley Park Road, Birmingham, West Midlands, B29 5HAContact email
  • ELEVEN MARKETING & COMMUNICATIONS LTDFramework contractorGB-COH: 07057929GB-PPON: PMMG-5942-HMNV Suite 42D, Second Floor 42-44 Edge Street, Manchester, North West, M4 1HNContact email
  • LITEWHITE LIMITEDFramework contractorGB-COH: 04620258GB-PPON: PVBM-3132-NYHN Ground Floor, Mikasa House Asama Court, Newcastle Upon Tyne, North East, NE4 7YDContact email
  • SEVENTY7 MANCHESTER LIMITEDFramework contractorGB-COH: 01211027GB-PPON: PMZB-2114-XVXT St Thomas's Parish Rooms Niven Street, Manchester, North West, M12 6PQContact email
  • WHISTLEJACKET LONDON LTDFramework contractorGB-COH: 09021526GB-PPON: PWNM-7422-YPGR 6th Floor Charlotte Building, London, London, W1T 1QLContact email

Official documents & specifications (23)

Official links; attachments are not copied

Tender pack and attachments

Notices published for this procedure

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