Thinks Insight and Strategy: UK Public Sector Contracts Won & Awards
SME·London·Greater London·Main market: Market research services
Official UK PPONPNDG-4544-LYCR
Procedures with an award2426 award recordsPublic authorities23named on published awardsAttributable award value£6.0mnet · on 13 of 26 award records · single-supplier, no ceilingsLast 12 months10awards · 14 in the prior 24 months · last 19 Aug 2026Contracts ending ≤18 months3end date published on 7 of 26 awardsDelivery regions12most often Nationwide (UK)
Where they win
18 lot-level observations (11 awarded lots, 61%, plus 7 envelope awards without lot links; pending awards included) · top CPV classes
7931 Market research services10 observations · 59% · 4 lots + 6 envelope7300 Research and development services and related consultancy services3 observations · 18% · lots7941 Business and management consultancy services2 observations · 12% · 1 lots + 1 envelope7311 Research services1 observations · 6% · lots7321 Research consultancy services1 observations · 6% · lotsAttributable award value£6.0mSum of published VAT-exclusive values on 13 of 26 award records — only awards to this supplier alone, framework / DPS ceilings excluded; the award’s own value, else its contract’s; the five largest make 85%. Not turnover. Largest rows below.
Typical attributable award£285k medianrobust · n=13
Award vs estimate8.8% above estimateindicative · n=2Median (estimate − award) / estimate on comparable contested single-supplier GBP wins, per lot, same VAT basis on both sides, scoped to CPV division 79. Negative = awarded above estimate. Historical movement, not a bid instruction.
| Largest published awards | Authority | Awarded | Term | Published value |
|---|---|---|---|---|
| 10 Year Health Plan Engagement Exercise | Department of Health & Social Care | — | — | £3,000,000 † |
| Qualitative Research and User Experience | NS&I | — | — | £1,000,000 † |
| Consumers in Vulnerable Circumstances Research | Consumer Scotland | — | — | £400,000 † |
| Agreement relating to the provision of Research Consultation | The Nursing and Midwifery Council | — | — | £375,000 † |
| Quality of Life Surveys | Cambridgeshire County Council | 26 Mar 2026 | 1.8 yrs | £294,005 ≈ £168k/yr |
Where they deliver
ITL1 delivery regions on the notice · 21 of 24 awarded procedures publish one · a procedure with several regions counts in each
Nationwide (UK)6 procedures · 29%
Greater London4 procedures · 19%
South East England4 procedures · 19%
Scotland4 procedures · 19%
North West England3 procedures · 14%
East of England3 procedures · 14%
South West England3 procedures · 14%
Wales (Cymru)2 procedures · 10%
Who they sell to
Authorities named on this supplier’s published awards · ranked by distinct procedures · award records explode on framework and DPS panels
Authority type · official UK type when published, else name/id class, else not classified · by award records (a single panel can dominate)
- Central government 28% (5 awards)
- Type not classified 28% (5 awards)
- Local authority 17% (3 awards)
- Other public body 17% (3 awards)
- Housing 6% (1 awards)
- Police & fire 6% (1 awards)
| Authority | Procedures | Share | Award records | Last activity |
|---|---|---|---|---|
| Cambridgeshire County Council | 2 | 8.3% | 2 | 26 Mar 2026 |
| Financial Services Compensation Scheme | 1 | 4.2% | 2 | 6 Dec 2023 |
| Financial Conduct Authority | 1 | 4.2% | 2 | 16 May 2024 |
| THAMES WATER UTILITIES LIMITED | 1 | 4.2% | 1 | 5 Mar 2024 |
| THE FINANCIAL REPORTING COUNCIL LIMITED | 1 | 4.2% | 1 | 11 Nov 2025 |
| Consumer Scotland | 1 | 4.2% | 1 | 13 Sept 2024 |
| Energy Saving Trust Ltd | 1 | 4.2% | 1 | 19 Jul 2024 |
| Scottish Government | 1 | 4.2% | 1 | 1 May 2025 |
Share = of the 24 procedures with an award naming this supplier. Last activity = award date, or notice publication when no award date was published.
Contracts ending
Published end dates only · 7 of 26 awards carry one · not a retender forecast
| Contract | Ends | Published value |
|---|---|---|
| CP2780-26 live labs 2 Behaviour Insights | 30 Sept 2026 | £90,136 |
| Review of the extension of right to vote and change to qualification for membership of the Senedd | 20 Nov 2026 | £41,680 |
| Quality of Life Surveys | 31 Dec 2027 | £294,005 |
Recent awards
Latest 26 of 26 award records naming this supplier
| Award / procedure | Authority | Awarded | Award value |
|---|---|---|---|
| Customer Insights | YORKSHIRE WATER SERVICES LIMITED | 7 Aug 2026 | £3,000,000 |
| Customer Research Services Framework | Southern Water Services Limited | 3 Aug 2026 | £4,500,000 |
| Quality of Life Surveys | Cambridgeshire County Council | 26 Mar 2026 | £294,005 |
| Qualitative Research and User Experience | NS&I | Not published | Not published |
| Review of the extension of right to vote and change to qualification for membership of the Senedd | Llywodraeth Cymru / Welsh Government | Not published | Not published |
| LAS Stakeholder Audit | London Ambulance Service NHS Trust | Not published | Not published |
| CP2780-26 Live Labs 2 Behaviour Insight | Devon County Council | Not published | Not published |
| Clarion Branding Awareness (Clarion Futures) | Clarion Housing Group | Not published | Not published |
| Stakeholder perceptions survey 2025 | THE FINANCIAL REPORTING COUNCIL LIMITED | Not published | Not published |
| BT314-Waste Strategy Informal Resident Engagement | Westminster City Council | Not published | Not published |
Data coverage & method
- Source: Find a Tender OCDS award and contract releases. An award record is one award × this supplier; a procedure can carry many (panels, call-offs).
- Market observations are awarded lots, or one envelope award when the notice publishes no lot links. Region = delivery ITL1 on the notice, not the supplier’s registered address.
- Authority type: official OCDS UK contracting-authority type when the notice publishes one; otherwise a Tenderline name/id class; otherwise “not classified”. Purchasing hubs with no published type stay unclassified.
- Published value attributable to this supplier alone: £6.0m across single-supplier awards, framework / DPS ceilings excluded. Coverage is partial and the figure is not turnover, so it is not shown as a headline.
- Contract end dates: published on 7 of 26 awards; 3 end within 18 months.
- Award vs estimate tiers: robust ≥5, moderate 3–4, indicative 1–2 comparable pairs.
- Never shown: contact details, reliability or payment scores, affiliations, predicted wins.
Identifiers consolidated into this page (16 historical Find a Tender publication identifiers)
Official notices referenced this supplier under these publication identifiers. Alias URLs are not separate pages.
Canonical page id: GB-PPON:PNDG-4544-LYCR