Qualitative Research and User Experience

Official notice

Authority: NS&I (Central government)

ServicesAward procedure without prior publication of a call for competition

Sectors: Business Services & Consultancy (79) Delivery: UK

Awarded value£1,000,000published contract · exc. VAT

Awarded 17 Aug 2026no call for competition

Awarded to Thinks Insight and Strategy (Britain Thinks) Limited

What is being bought

Published requirement description

Agreement to conduct Qualitative Research and user experience.

CPV: Market research services

The lotProcurement structure

single lot · no lot value published

Lot #1Agreement to conduct Qualitative Research and user experienceAwarded

Agreement to conduct Qualitative Research and user experience. Additional information: Spend is estimated over 4 years and not guaranteed. This will be an "as and when required" payment mechanism.

Delivery: UK

Extensions: Award based on a 2 +1+1

Procedure terms & legal framework

From the official record · publisher note attached

Procedure method: Award procedure without prior publication of a call for competition
Legal basis: CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category: Services
Notice status: Awarded without competition
Procurement threshold: Unspecified in notice
Regulatory regime: Standard
Commercial structure: Stand-alone contract (no framework)
Competition type: Direct award (no call for competition)
GPA / WTO covered: Yes (GPA)
Recurring procurement: Unspecified in notice
First published: 19 Aug 2026, 13:22 BST
Last source update: 19 Aug 2026, 13:22 BST
Authority reference: 26-F-07
FTS notice number: 2026/S 000-078980
Classification (CPV): Market research services
Delivery area: UK
Official registry OCID: ocds-h6vhtk-06e798 Find a Tender

Why no open competition: The procurement falls outside the scope of application of the directive
Published justification: GCA Framework RM6126 Research and Insights was utilised for this competition.

Publisher note: Applicable under PCR 2015 should mediation be required.

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast

Awards 1

Awarded value £1,000,0001 contract exc. VAT

Bids received 4

Contracts signed 1latest 17 Aug 2026

Awarded to	Value	Date	Status
Thinks Insight and Strategy (Britain Thinks) Limited	£1,000,000 †	—	Awarded

Contracts

Qualitative Research and User Experience · Thinks Insight and Strategy (Britain Thinks) Limited
Signed
17 Aug 2026
Value
£1,000,000
Status
active

Bid statistics published by the authority

Bids	SME	VCSE	Valid bid range
4bids · 4 electronic	—	—	—

Contracting authority & participating public bodies

NS&I

Contracting authorityCentral GovernmentNational or federal agency/officeEconomic affairs Riverside House, London, London, SE1 9HAContact name, email, phone

Dispute resolution & review bodies

High Court of Justice of England and WalesReview body London

Bidders & participating suppliers

1 commercial party on the notice

THINKS INSIGHT AND STRATEGY (BRITAIN THINKS) LIMITEDAwarded supplierGB-COH: 07291125 Metherell Gard, Cornwall, UK, PL13 1PN

Official documents & specifications

Official links; attachments are not copied

No document links were published on the notice.