Find a TenderAwardedContract award notice
Published 6 Aug 2025, 10:42 BST

Official UK procurement notice

Customer Research Services Framework

Official notice

Authority: Southern Water Services Limited (Public body)

Framework agreementServicesCompetitive flexible procedureAbove thresholdUtilitiesSME suitable
Framework ceiling (notional)£4,500,000framework ceiling, not attributable revenue · 1 value update
Submissions closed 5 May 2026awarded 3 Aug 2026
Awarded to Accent Marketing & Research Ltd +7 more
Framework period 4 yrsends 30 Aug 2030 · up to 30 Jul 2031 with extensions · starts 31 Aug 2026

What is being bought

Published requirement description

SWS intends to establish a framework panel whom have the expertise to support the company's objectives.

The objective of this tender is to select suppliers to provide customer research services across Southern Water’s requirements.

In responding to this tender, you are confirming you are able to undertake the full suite of services, as set out in Tender associated schedules and documents.

SWS will retain the right to compete work outside the pool of pre-qualified service providers (i.e. Procurement Act ‘23 process) where appropriate (e.g. where the pre-qualified service providers do not have the capability to deliver the services required by SWS or the price secured within the pool is not judged by SWS to be market competitive).

  • How the procedure runs: This is a 2 part process: Pre Qualification Invitation to Tender (shortlisted suppliers only)

CPV: Market research services

How this framework works

From the published notice
Type
Closed framework
Call-offs
call-offs may be awarded directly or by further competition
Framework period
4 yrs · up to 4 yrs 11 mo from 31 Aug 2026
Published description of the framework

Direct Award

Mini competition

The lotProcurement structure

single lot · value published
Lot #1AwardedRenewal 4 yrsSMEPublished value£4,500,000
Contract period: 31 Aug 2026 – 30 Aug 2030 (4 yrs) · up to 30 Jul 2031 with extensionsValue: £4,500,000 exc. VAT · £5,400,000 inc. VAT
Eligibility: SME eligible
Extensions: up to 1 year (12 months) extension

What it takes to win
i

How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
How bids were scored
Quality: 70%Price: 30%
Published sub-criteria (2)
  • Technical: 70%
  • Commercial: 30%
Published award criteria (2)
  • Technical
  • Commercial
What this means for your bid
  • Price carries 30 of 100 points: a 10% discount moves about 3 points. The method statement decides this lot, not the discount.
  • “Customer Research Services Framework” is a framework: the contest is a place on its panel, not a single contract: call-offs may be direct or by further competition.

Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.

Procedure terms & legal framework

From the official record
Procedure method
Competitive flexible procedure
Legal basis
UKPGA · 2023/54 Procurement Act 2023
Procurement category
Services
Notice status
Awarded
Procurement threshold
Above threshold (FTS publication)
Regulatory regime
Utilities
Commercial structure
Framework agreement
Who may use this agreement
Not stated in the notice; call-off rights may be limited to the establishing authority
Competition type
Competitive procedure
GPA / WTO covered
Unspecified in notice
Recurring procurement
Unspecified in notice
First published
6 Aug 2025, 10:42 BST
Last source update
4 Aug 2026, 11:03 BST
Award evaluation window
Submission end – 3 Aug 2026
Authority reference
Prj_7156
FTS notice number
2026/S 000-030925
Latest notice
Contract award notice (UK6)
Classification (CPV)
Market research services
Delivery area
South East (UKJ)
Official registry OCID
ocds-h6vhtk-058236 Find a Tender
Contract terms summary

30 days

How it runs

This is a 2 part process:

Pre Qualification

Invitation to Tender (shortlisted suppliers only)

How it was run

Official notice
Run through: Jaggaer · Who buys & how to bid on JAGGAER
Supplier login requiredElectronic submission allowedLanguage: EN
Access & registration note: Free; latest Chrome/Edge/Firefox only — corporate browsers fail
Appointment period ends
5 May 2026, 14:00 BST
Clarification deadline
14 Apr 2026, 17:00 BST
Submission channel
Official e-sourcing portal
Electronic submission
Allowed
Accepted languages
en
Detailed submission instructions & authority contactsFrom official release

The procurement documents are available for unrestricted and full direct access, free of charge, at

southernwater.bravosolution.co.uk ↗

Additional information can be obtained from the above-mentioned address

Tenders or requests to participate must be submitted electronically via

southernwater.bravosolution.co.uk ↗

Tenders or requests to participate must be submitted to the above-mentioned address

If you are interested in bidding for this tender, please be aware that you will need to have registered on the central digital platform before you will be able to bid. This will require you to complete some information and then you will be provided with a unique identifier. For more information on how to register, please follow the below link:

how to register on the CDP

Timeline

6 Aug 2025 → 31 Aug 2026 · 9 dates
  1. Planning notice published
    6 Aug 2025, 10:42 BST
  2. Market engagement
    15 Aug 2025, 23:59 BST

    Please note this is not a call for competition.

    Southern Water (SW) is seeking information from the market and invites interested suppliers to complete a Request for Information as part of this engagement on our Sourcing platform: southernwater.bravosolution.co.uk ↗

    Please submit your responses to this Request for Information by 15th August 2025 12 pm (midday)UK time.

    As part of this process, further market engagement will follow online via Microsoft Teams on 21st August 2025. If you would like to attend, please confirm your interest and provide the names and email addresses of participants when submitting your RFI response.

    All answers and queries related to this Request for Information should be directed to SWS via the e-sourcing portal by following the link provided.

    southernwater.bravosolution.co.uk ↗

    Note: If you are already registered on Southern Water's sourcing portal please go straight to Step 2 below

    If you are unregistered please follow the instructions below to register

    1. Register your company on the Jaggaer sourcing portal (this is required only once)

    To register or log in please go to - southernwater.bravosolution.co.uk/web/login.html ↗

    Select the "Login or register to participate" link above and click the "Register Now" link on the home page

    Accept the terms and conditions and click "Next"

    Enter your correct business and user details

    Note the username you chose and click "Save" when complete

    You will shortly receive an email with your unique password (please keep this secure)

    1. Respond to the PQQ/ITT

    Login to the portal with your username/password

    Click the PQQs open to all suppliers or ITTs open to all suppliers' link.

    Click on the relevant PQQ/ITT

  3. Tender notice published201 days ago
    2 Apr 2026, 14:06 BST
  4. Clarification questions by189 days ago
    14 Apr 2026, 17:00 BST
  5. Admission / appointment period ends168 days ago · period end, not a bid countdown
    5 May 2026, 14:00 BST
  6. Award decision expected by78 days ago
    3 Aug 2026, 23:59 BST
  7. Assessment summaries sent78 days ago
    4 Aug 2026, 00:00 BST
  8. Latest notice published77 days ago
    4 Aug 2026, 11:03 BST
  9. Contract starts51 days ago
    31 Aug 2026, 00:00 BST

Notice history

9 events · 3 releases on Find a Tender · since 6 Aug 2025
  1. Preliminary market engagement notice published
    6 Aug 2025, 10:42 BST
    UK2
  2. Tender notice published
    2 Apr 2026, 14:06 BST
    UK4
  3. Published value published: £4,500,000
    2 Apr 2026, 14:06 BST
  4. Status changed to active
    2 Apr 2026, 14:06 BST
  5. Procurement method changed
    2 Apr 2026, 14:06 BST
  6. Deadline published: 5 May 2026, 14:00 BST
    2 Apr 2026, 14:06 BST
  7. Contract award notice published
    4 Aug 2026, 11:03 BST
    UK6
  8. Status changed to complete
    4 Aug 2026, 11:03 BST
  9. Contract signature expected
    17 Aug 2026, 23:59 BST
    scheduled

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Awarded toValueDateStatus
Accent Marketing & Research LtdSME, DJS Research LtdSME, Explain Market Research LimitedSME, ICS Consulting LtdSME, Impact ResearchSME, RED C RESEARCH LTDSME +2 more24 Aug 2026 – 23 Aug 2030 · up to 23 Aug 2031Extensions: A further period of up to 1 year£4,500,0003 Aug 2026Awarded

Contracting authority & participating public bodies

Southern Water Services Limited

Contracting authorityPrivate utility GB-PPON: PBJQ-2231-ZRPG Southern Water, Southern House, Worthing, South East, Bn13 3NXContact name, email

Framework contractors & participating bidders

8 commercial parties on the notice
  • ACCENT MARKETING AND RESEARCH LIMITEDFramework contractorGB-COH: 02231083 2 Leman Street, London, London, E1W 9USContact email
  • DJS Research LtdFramework contractorGB-COH: 5494158 Unit 3, Pavilion Lane Strines, Stockport, North West, SK67GHContact email
  • EXPLAIN MARKET RESEARCH LIMITEDFramework contractorGB-COH: 02880683 Earl Grey House, 75-85 Grey Street, Newcastle Upon Tyne, North East, NE1 6EFContact email
  • I C S CONSULTING LIMITEDFramework contractorGB-COH: 04092342 12 King Street, Leeds, Yorkshire & Humber, LS1 2HLContact email
  • IMPACT RESEARCH LTDFramework contractorGB-COH: 07245397 3 The Quintet, Walton-On-Thames, South East, KT12 2TZContact email
  • RED C RESEARCH LTDFramework contractorGB-COH: 09848896 C/O Flb Accountants Llp 1010 Eskdale Road, Wokingham, South East, RG41 5TSContact email
  • THINKS INSIGHT AND STRATEGY (BRITAIN THINKS) LIMITEDFramework contractorGB-COH: 07291125 West Wing, Somerset House, Strand, London, London, WC2R 1LAContact email
  • Turquoise Thinking LtdFramework contractorGB-COH: 5493454 3 Liberty Court, Roundswell Business Park, Barnstaple, South West, EX31 3FDContact email

Official documents & specifications (4)

Official links; attachments are not copied

Tender pack and attachments

  • Bidding documents and specificationstenderBidding documents and specificationsAccess: Documents for the ITT Stage will be provided via the Jaggaer Sourcing Platform to suppliers who are shortlisted for this stage.

Notices published for this procedure