Official UK procurement notice
Media Buying · AFFINITY WATER LIMITED (Oct 2026)
Authority: AFFINITY WATER LIMITED
To appoint a supplier or suppliers to provide paid media (digital and offline advertising) services to Affinity Water. Affinity Water is seeking a strategic paid media supplier(s) to develop, plan, activate, optimise and evaluate an ongoing programme supporting Keep Life Flowing and our wider water saving and behaviour change activity. The programme must run throughout the year, supporting annual water reduction targets that reset on 1 April 2027. Activity must be ready to launch from April 2027, ahead of potential early heatwaves and increases in demand.
What is being bought
Published requirement descriptionTo appoint a supplier or suppliers to provide paid media (digital and offline advertising) services to Affinity Water.
Affinity Water is seeking a strategic paid media supplier(s) to develop, plan, activate, optimise and evaluate an ongoing programme supporting Keep Life Flowing and our wider water saving and behaviour change activity.
The programme must run throughout the year, supporting annual water reduction targets that reset on 1 April 2027. Activity must be ready to launch from April 2027, ahead of potential early heatwaves and increases in demand.
The supplier(s) should be able to provide all services including but not limited to:
- Paid media strategy,
- Insight, analytics and optimisation,
- Media and channel planning,
- Media buying,
- TV,
- Radio,
- Performance digital,
- Social media buying.
- How the procedure runs: Selection questionnaire (SQ) submissions will be scored in accordance with the criteria defined in the SQ documentation. Suppliers that are shortlisted will be invited to submit a proposal in response to the invitation to tender (ITT). Tender submissions will be evaluated and clarification meetings conducted (virtually or in person). Affinity Water may negotiate with tenderers and/or request best and final offers (BAFO). The successful tenderer will be awarded the agreement according to the percentage weightings and criteria set out in the ITT.
CPV: Advertising and marketing services
Open work like this
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The lotProcurement structure
single lot · value publishedLot #1RenewalPublished value£6,000,000
What it takes to wini
Evaluation split and conditions of participation as published; the tender pack may add morei
Published sub-criteria (2)
- Technical: 40%
- Commercial: 60%
Published award criteria (2)
- Commercial
- Technical
- Price carries 60 of 100 points: a 10% discount moves about 6 points. This one is won on the number: sharpen the price before polishing the prose.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record- Procedure method
- Competitive flexible procedure
- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Procurement category
- Services
- Notice status
- Closed
- Procurement threshold
- Above threshold (FTS publication)
- Regulatory regime
- Utilities
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Unspecified in notice
- First published
- 1 Oct 2026, 14:17 BST
- Last source update
- 2 Oct 2026, 12:21 BST
- Award evaluation window
- Submission end – 31 Dec 2026
- Authority reference
C-04487- FTS notice number
2026/S 000-093305- Latest notice
- Tender notice (UK4)
- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-077eb6Find a Tender
- How it runs
Selection questionnaire (SQ) submissions will be scored in accordance with the criteria defined in the SQ documentation.
Suppliers that are shortlisted will be invited to submit a proposal in response to the invitation to tender (ITT).
Tender submissions will be evaluated and clarification meetings conducted (virtually or in person).
Affinity Water may negotiate with tenderers and/or request best and final offers (BAFO).
The successful tenderer will be awarded the agreement according to the percentage weightings and criteria set out in the ITT.
How it was run
Official notice- Requests to participate (first stage)
- 2 Nov 2026, 09:00 GMT
- Submission deadline
- 2 Nov 2026, 09:00 GMT
- Submission channel
- Official e-sourcing portal
- Electronic submission
- Allowed
- Accepted languages
- en
Please note that this procurement process will be conducted electronically.
All documents and communications will be managed through the Affinity Water e-tendering portal called 'In-tend'.
If you are interested in this opportunity, please follow the steps below by 09:00am on Friday 16th October 2026:
1 - Register on our e-procurement portal In-tend (located here: supplier.in-tend.co.uk/affinitywater/home ↗).
2 - Send an email to [email protected]
to confirm:
i) that your company intends to participate in this process
ii) that you have registered your company on In-tend
(Please use reference 'C-04487' in the title of the email).
Selection questionnaire (SQ) documents will be issued on in-tend to registered suppliers on Friday 16th October 2026.
The deadline for SQ submissions on in-tend will be 09:00am on Monday 2nd November 2026.
Timeline
1 Oct 2026 → 1 Mar 2027 · 4 dates- Tender notice published45 days ago1 Oct 2026, 14:17 BST
- Submission deadline13 days ago2 Nov 2026, 09:00 GMT
- Today15 Nov 2026
- Award decision expected byin 46 days31 Dec 2026, 23:59 GMT
- Contract startsin 105 days1 Mar 2027
Notice history
3 events · 3 releases on Find a Tender · since 1 Oct 2026- Tender notice published1 Oct 2026, 14:17 BSTUK4
- Tender notice published1 Oct 2026, 15:15 BSTUK4
- Tender notice published2 Oct 2026, 12:21 BSTUK4
Contracting authority & participating public bodies
Official documents & specifications (3)
Official links; attachments are not copiedNotices published for this procedure
- Tender notice Tender notice on Find a Tender
- Tender notice Tender notice on Find a Tender
- Tender notice Tender notice on Find a Tender