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AwardedFind a Tender · award

Digital Advertising Agency Services

Buyer: Arts University Bournemouth →

BuyerArts University Bournemouth
StatusAwarded
DeadlineNot published
ValueValue not published
Published28 Apr 2026

What is being bought

Digital Advertising Agency to develop, implement, and manage our digital advertising strategies. The primary objectives are: Enhancing brand visibility Driving student recruitment across all levels Effectively promoting the University's diverse range of courses and programmes Agency / Third-Party Spend: £300,000 × 3 years + 1 year + 1 year = £1,500,000 This amount is based on third-party advertising spend, which is variable and not fixed. The spend will be reimbursed directly by AUB to the supplier. In addition, the supplier will receive a commission on this spend, calculated at an agreed rate.

Lot details

Lot 1

No lot description published.

Statuscomplete

Comparable-procurement analytics

No usable CPV category has been published, so a comparable market set cannot yet be built.

Procurement strategy & market signals

Framework agreementNot published
Dynamic purchasing systemNot published
Competitive procurementNot published
Recurring requirementNot published
Procurement method rationaleNot published
Rationale classificationsNot published
Special regimeNot published
Covered byNot published
Submission policyNot published
Selection criteriaNot published
Risk detailsNot published

Planning & early market engagement

BudgetNot published
No-engagement rationaleNot published
Planning documents0
Planning milestones0

No planning milestones published.

Related procurements

No linked framework, prior procurement or reprocurement published.

Awards

Contracts

Digital Advertising Agency Services

Statusactive
Value£1,800,000

Documents & submission route

  • Not published

Source data inventory

Diagnostic view. “Not published” means this current release does not provide a value.

OCIDocds-h6vhtk-055317
Latest release ID038610-2026
Latest release timestampTue Apr 28 2026 13:03:49 GMT+0000 (Coordinated Universal Time)
Sourcefind-a-tender
Official notice URLNot published
Tender statuscomplete
Procurement methodselective
Procurement method detailsCompetitive flexible procedure
Main procurement categoryNot published
Above thresholdNot published
Legal basis2023/54
Tender period: startNot published
Tender period: endNot published
Expression of interest deadlineNot published
Enquiry deadlineNot published
Award period: startNot published
Award period: endNot published
Submission method detailsNot published
Submission languagesNot published
Electronic catalogue policyNot published
Total tender valueNot published
Tender lots in source1
Tender items in source0
Tender documents in source1
Awards in latest release1
Contracts in latest release1
Parties in latest release2

Notice history

DateEventReference
28 Apr 2026award, contract038610-2026
17 Nov 2025award, contract074306-2025
25 Jun 2025tender034950-2025

All source data

Unmodified official OCDS data retained by Tenderline for this procurement process.

Complete current OCDS release JSON
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Complete JSON history (3 releases)
28 Apr 2026 · 038610-2026 · award, contract
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17 Nov 2025 · 074306-2025 · award, contract
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      "contactPoint": {
        "email": "bids@hybrid.co"
      },
      "additionalIdentifiers": [
        {
          "id": "PCJL-7563-YRGZ",
          "scheme": "GB-PPON"
        }
      ]
    }
  ],
  "language": "en",
  "initiationType": "tender"
}
25 Jun 2025 · 034950-2025 · tender
{
  "id": "034950-2025",
  "tag": [
    "tender"
  ],
  "date": "2025-06-25T10:29:40+01:00",
  "ocid": "ocds-h6vhtk-055317",
  "buyer": {
    "id": "GB-PPON-PVCG-5182-VTDJ",
    "name": "Arts University Bournemouth"
  },
  "tender": {
    "id": "ocds-h6vhtk-055317",
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        "id": "1",
        "value": {
          "amount": 200000,
          "currency": "GBP",
          "amountGross": 240000
        },
        "status": "active",
        "renewal": {
          "description": "one year extension option"
        },
        "hasRenewal": true,
        "secondStage": {
          "maximumCandidates": 5,
          "minimumCandidates": 2
        },
        "suitability": {
          "sme": true,
          "vcse": true
        },
        "awardCriteria": {
          "criteria": [
            {
              "name": "Experience with Higher Education Student Recruitment ",
              "type": "quality",
              "numbers": [
                {
                  "number": 35,
                  "weight": "percentageExact"
                }
              ],
              "description": "Clarity, depth, and relevance of described experience in higher education student recruitment digital advertising. "
            },
            {
              "name": "Comprehensive Digital Advertising Capabilities",
              "type": "quality",
              "numbers": [
                {
                  "number": 25,
                  "weight": "percentageExact"
                }
              ],
              "description": "Confirms presence of core capabilities across stated platforms (PPC, paid social, display, video) and the extent of in-house expertise vs. reliance on third parties. "
            },
            {
              "name": "Data-Driven Performance and Reporting",
              "type": "quality",
              "numbers": [
                {
                  "number": 25,
                  "weight": "percentageExact"
                }
              ],
              "description": "Clarity of the agency's methodology for measuring campaign success, integration of data, and the nature of reporting and insights provided."
            },
            {
              "name": "Agency Fee Structure Approach ",
              "type": "quality",
              "numbers": [
                {
                  "number": 15,
                  "weight": "percentageExact"
                }
              ],
              "description": " Clarity and flexibility of the typical fee structure approach. Indicates commercial compatibility"
            }
          ]
        },
        "contractPeriod": {
          "endDate": "2028-10-22T23:59:59+01:00",
          "startDate": "2025-10-22T00:00:00+01:00",
          "maxExtentDate": "2029-10-22T23:59:59+01:00"
        },
        "selectionCriteria": {
          "criteria": [
            {
              "description": "Quality",
              "forReduction": true
            }
          ]
        }
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryAddresses": [
          {
            "region": "UK",
            "country": "GB",
            "countryName": "United Kingdom"
          }
        ],
        "additionalClassifications": [
          {
            "id": "79341200",
            "scheme": "CPV",
            "description": "Advertising management services"
          }
        ]
      }
    ],
    "title": "Digital Advertising Agency Services ",
    "value": {
      "amount": 200000,
      "currency": "GBP",
      "amountGross": 240000
    },
    "status": "active",
    "documents": [
      {
        "id": "L-1",
        "url": "https://www.mytenders.co.uk/Authority/NoticeBuilder/NoticeBuilder_FileDownload.aspx?id=604104",
        "description": "Prequalification Questionnaire",
        "documentType": "biddingDocuments"
      },
      {
        "id": "L-2",
        "url": "https://www.mytenders.co.uk/Authority/NoticeBuilder/NoticeBuilder_FileDownload.aspx?id=604114",
        "description": "Conflict of Interest ",
        "documentType": "biddingDocuments"
      },
      {
        "id": "future",
        "documentType": "biddingDocuments",
        "accessDetails": "the documents will be publish via Mytender portal"
      },
      {
        "id": "conflictOfInterest",
        "description": "Not published",
        "documentType": "conflictOfInterest"
      },
      {
        "id": "034950-2025",
        "url": "https://www.find-tender.service.gov.uk/Notice/034950-2025",
        "format": "text/html",
        "noticeType": "UK4",
        "description": "Tender notice on Find a Tender",
        "documentType": "tenderNotice",
        "datePublished": "2025-06-25T10:29:40+01:00"
      }
    ],
    "procedure": {
      "features": "This procurement process is a two-stage, competitive, and flexible one. Stage one involves pre-qualification, while stage two, the Invitation to Tender (ITT), will incorporate a presentation and negotiation phase."
    },
    "legalBasis": {
      "id": "2023/54",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents",
      "scheme": "UKPGA"
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    "awardPeriod": {
      "endDate": "2025-10-10T23:59:59+01:00"
    },
    "description": "Arts University Bournemouth (AUB) is a specialist higher education institution dedicated exclusively to the study of creative subjects. We are seeking a Digital Advertising Agency to develop, implement, and manage our digital advertising strategies, with the primary goals of enhancing brand visibility, driving student recruitment across all levels, and effectively promoting the University's diverse range of courses and programmes. The contract is scheduled for a term of three years, with an option to extend for two periods of 12 months each, at AUB’s sole discretion.  \nThis Prequalification Questionnaire (PQQ) is the first stage of our procurement process. The information provided in your responses will help us assess your suitability and experience to meet AUB's strategic requirements for this opportunity. Only those agencies demonstrating the strongest alignment with our needs will be invited to participate in the Invitation to Tender (ITT) stage. ",
    "enquiryPeriod": {
      "endDate": "2025-07-18T12:00:00+01:00"
    },
    "aboveThreshold": true,
    "submissionTerms": {
      "languages": [
        "en"
      ],
      "electronicSubmissionPolicy": "allowed"
    },
    "procurementMethod": "selective",
    "mainProcurementCategory": "services",
    "submissionMethodDetails": "https://www.mytenders.co.uk/",
    "procurementMethodDetails": "Competitive flexible procedure",
    "expressionOfInterestDeadline": "2025-07-18T12:00:00+01:00"
  },
  "parties": [
    {
      "id": "GB-PPON-PVCG-5182-VTDJ",
      "name": "Arts University Bournemouth",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKK24",
        "country": "GB",
        "locality": "Dorset",
        "postalCode": "BH12 5HH",
        "countryName": "United Kingdom",
        "streetAddress": "Wallisdown"
      },
      "details": {
        "url": "http://www.aub.ac.uk/",
        "classifications": [
          {
            "id": "publicAuthoritySubCentralGovernment",
            "scheme": "UK_CA_TYPE",
            "description": "Public authority - sub-central government"
          }
        ]
      },
      "identifier": {
        "id": "PVCG-5182-VTDJ",
        "scheme": "GB-PPON"
      },
      "contactPoint": {
        "name": "Okechukwu Umeokafor",
        "email": "procurement@aub.ac.uk",
        "telephone": "+441202533011"
      }
    }
  ],
  "language": "en",
  "planning": {
    "noEngagementNoticeRationale": "s the scope of work is straightforward and the market is well-developed, running a Preliminary Market Engagement (PME) would not add value and would only prolong the process."
  },
  "initiationType": "tender"
}