← Back to search results

AwardedFind a Tender · award

Creative Marketing Services

Buyer: SOUTH WESTERN RAILWAY LIMITED →

BuyerSOUTH WESTERN RAILWAY LIMITED
StatusAwarded
DeadlineNot published
ValueValue not published
Published24 Jul 2026

What is being bought

The Provision of Strategic and Creative Marketing Services, Account and Project Management and Production Services

Delivery location

UKC · UKD · UKE · UKF · UKG · UKH · UKI · UKJ · UKK

Categories

Marketing services 79342000

Lot details

Lot 1

The Provision of Strategic and Creative Marketing Services, Account and Project Management and Production Services

Statuscancelled

Award criteria
Strategic Approach — 20%
Creative Excellence — 25%
Account Management & Delivery — 15%
Production & Implementation — 10%
price — 30%

What is included

ItemCategoryQuantity
1Not publishedNot published

Comparable-procurement analytics

Benchmarked against retained Find a Tender procedures with CPV division 79. The category anchor is Marketing services (79342000); this is a deliberately broad market comparator. The comparison is shown at several levels rather than pretending one company or region is always the best benchmark.

Comparison setProceduresReported bids per procedureNamed award suppliersPrice evidence
Market: CPV division 7913,7404 median · 30.9 average (5,803 of 13,740 with a bid count)3.2 average (6,507 of 13,740 with named award suppliers)1 comparable price pairs
Same buyer6Not publishedNot publishedNot published
Delivery region: UKC5214 median · 51.6 average (238 of 521 with a bid count)4.7 average (265 of 521 with named award suppliers)Not published

“Reported bids” is an official aggregate, sometimes reported per lot; it is the closest available competition measure. “Named award suppliers” are winners, not all applicants.

Price-outcome signal

Not enough comparable procedures currently publish both a GBP tender value and a usable lowest-valid-bid value to calculate a responsible price-reduction benchmark. Tenderline deliberately does not infer a saving from named award suppliers or from missing award values.

Procurement strategy & market signals

Framework agreementNot published
Dynamic purchasing systemNot published
Competitive procurementNot published
Recurring requirementNot published
Procurement method rationaleThe procurement was conducted through an existing the Dynamic Purchasing System (DPS) under the Communications Marketplace RM6124 framework that was lawfully established and advertised in accordance with the Public Contracts Regulations 2015. All suppliers capable of delivering the required services had the opportunity to join the DPS, and the contracting authority is permitted to award contracts through the DPS without publishing a further call for competition. As a result, the award of the contract without prior publication in the Official Journal of the European Union or the Find a Tender service is lawful and compliant with the regulation.
Rationale classificationsThe procurement falls outside the scope of application of the directive
Special regimeNot published
Covered byNot published
Submission policyNot published
Selection criteriaNot published
Risk detailsNot published

Planning & early market engagement

BudgetNot published
No-engagement rationaleNot published
Planning documents0
Planning milestones0

No planning milestones published.

Related procurements

No linked framework, prior procurement or reprocurement published.

Awards

Contracts

070147-2026-1

Statusactive
Value£4,500,000

Documents & submission route

No documents are published in the current source record.

Source data inventory

Diagnostic view. “Not published” means this current release does not provide a value.

OCIDocds-h6vhtk-06d2f2
Latest release ID070147-2026
Latest release timestampFri Jul 24 2026 09:53:57 GMT+0000 (Coordinated Universal Time)
Sourcefind-a-tender
Official notice URLNot published
Tender statuscomplete
Procurement methodlimited
Procurement method detailsAward procedure without prior publication of a call for competition
Main procurement categoryservices
Above thresholdNot published
Legal basis32014L0024
Tender period: startNot published
Tender period: endNot published
Expression of interest deadlineNot published
Enquiry deadlineNot published
Award period: startNot published
Award period: endNot published
Submission method detailsNot published
Submission languagesNot published
Electronic catalogue policyNot published
Total tender valueNot published
Tender lots in source1
Tender items in source1
Tender documents in source0
Awards in latest release1
Contracts in latest release1
Parties in latest release3

Notice history

DateEventReference
24 Jul 2026award, contract070147-2026

All source data

Unmodified official OCDS data retained by Tenderline for this procurement process.

Complete current OCDS release JSON
{
  "id": "070147-2026",
  "tag": [
    "award",
    "contract"
  ],
  "bids": {
    "statistics": [
      {
        "id": "1",
        "value": 5,
        "measure": "bids",
        "relatedLot": "1"
      }
    ]
  },
  "date": "2026-07-24T10:53:57+01:00",
  "ocid": "ocds-h6vhtk-06d2f2",
  "buyer": {
    "id": "GB-COH-03266760",
    "name": "SOUTH WESTERN RAILWAY LIMITED"
  },
  "awards": [
    {
      "id": "070147-2026-1",
      "status": "active",
      "suppliers": [
        {
          "id": "GB-COH-03101400",
          "name": "St Luke's Communications"
        }
      ],
      "relatedLots": [
        "1"
      ]
    }
  ],
  "tender": {
    "id": "ocds-h6vhtk-06d2f2",
    "lots": [
      {
        "id": "1",
        "status": "cancelled",
        "options": {
          "description": "2 year extension possible"
        },
        "hasOptions": true,
        "description": "The Provision of Strategic and Creative Marketing Services, Account and Project Management and Production Services",
        "awardCriteria": {
          "criteria": [
            {
              "name": "Strategic Approach",
              "type": "quality",
              "description": "20%"
            },
            {
              "name": "Creative Excellence",
              "type": "quality",
              "description": "25%"
            },
            {
              "name": "Account Management & Delivery",
              "type": "quality",
              "description": "15%"
            },
            {
              "name": "Production & Implementation",
              "type": "quality",
              "description": "10%"
            },
            {
              "type": "price",
              "description": "30%"
            }
          ]
        }
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryAddresses": [
          {
            "region": "UKC"
          },
          {
            "region": "UKD"
          },
          {
            "region": "UKE"
          },
          {
            "region": "UKF"
          },
          {
            "region": "UKG"
          },
          {
            "region": "UKH"
          },
          {
            "region": "UKI"
          },
          {
            "region": "UKJ"
          },
          {
            "region": "UKK"
          }
        ]
      }
    ],
    "title": "Creative Marketing Services",
    "status": "complete",
    "legalBasis": {
      "id": "32014L0024",
      "scheme": "CELEX"
    },
    "description": "The Provision of Strategic and Creative Marketing Services, Account and Project Management and Production Services",
    "classification": {
      "id": "79342000",
      "scheme": "CPV",
      "description": "Marketing services"
    },
    "procurementMethod": "limited",
    "mainProcurementCategory": "services",
    "procurementMethodDetails": "Award procedure without prior publication of a call for competition",
    "procurementMethodRationale": "The procurement was conducted through an existing the Dynamic Purchasing System (DPS) under the Communications Marketplace RM6124 framework that was lawfully established and advertised in accordance with the Public Contracts Regulations 2015. All suppliers capable of delivering the required services had the opportunity to join the DPS, and the contracting authority is permitted to award contracts through the DPS without publishing a further call for competition. As a result, the award of the contract without prior publication in the Official Journal of the European Union or the Find a Tender service is lawful and compliant with the regulation.",
    "procurementMethodRationaleClassifications": [
      {
        "id": "D_OUTSIDE_SCOPE",
        "scheme": "TED_PT_AWARD_CONTRACT_WITHOUT_CALL",
        "description": "The procurement falls outside the scope of application of the directive"
      }
    ]
  },
  "parties": [
    {
      "id": "GB-COH-03266760",
      "name": "SOUTH WESTERN RAILWAY LIMITED",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKI32",
        "locality": "London",
        "postalCode": "SW1P4DR",
        "countryName": "United Kingdom",
        "streetAddress": "Great Minster House 4th Floor, Public Ownership Programme Team"
      },
      "details": {
        "url": "https://www.southwesternrailway.com/",
        "classifications": [
          {
            "scheme": "TED_CA_TYPE",
            "description": "Transport"
          },
          {
            "scheme": "COFOG",
            "description": "Transport"
          }
        ]
      },
      "identifier": {
        "id": "03266760",
        "scheme": "GB-COH",
        "legalName": "SOUTH WESTERN RAILWAY LIMITED"
      },
      "contactPoint": {
        "name": "Ekaterina Vedeneva",
        "email": "ekaterina.vedeneva@swrailway.com"
      }
    },
    {
      "id": "GB-COH-03101400",
      "name": "St Luke's Communications",
      "roles": [
        "supplier"
      ],
      "address": {
        "region": "UK",
        "locality": "London",
        "countryName": "United Kingdom"
      },
      "details": {
        "scale": "large"
      },
      "identifier": {
        "id": "03101400",
        "scheme": "GB-COH",
        "legalName": "St Luke's Communications"
      }
    },
    {
      "id": "GB-FTS-6466",
      "name": "The Cabinet Office",
      "roles": [
        "reviewBody"
      ],
      "address": {
        "locality": "London",
        "countryName": "United Kingdom"
      },
      "identifier": {
        "legalName": "The Cabinet Office"
      }
    }
  ],
  "language": "en",
  "contracts": [
    {
      "id": "070147-2026-1",
      "value": {
        "amount": 4500000,
        "currency": "GBP"
      },
      "status": "active",
      "awardID": "070147-2026-1",
      "dateSigned": "2026-06-30T00:00:00+01:00"
    }
  ],
  "initiationType": "tender"
}
Complete JSON history (1 releases)
24 Jul 2026 · 070147-2026 · award, contract
{
  "id": "070147-2026",
  "tag": [
    "award",
    "contract"
  ],
  "bids": {
    "statistics": [
      {
        "id": "1",
        "value": 5,
        "measure": "bids",
        "relatedLot": "1"
      }
    ]
  },
  "date": "2026-07-24T10:53:57+01:00",
  "ocid": "ocds-h6vhtk-06d2f2",
  "buyer": {
    "id": "GB-COH-03266760",
    "name": "SOUTH WESTERN RAILWAY LIMITED"
  },
  "awards": [
    {
      "id": "070147-2026-1",
      "status": "active",
      "suppliers": [
        {
          "id": "GB-COH-03101400",
          "name": "St Luke's Communications"
        }
      ],
      "relatedLots": [
        "1"
      ]
    }
  ],
  "tender": {
    "id": "ocds-h6vhtk-06d2f2",
    "lots": [
      {
        "id": "1",
        "status": "cancelled",
        "options": {
          "description": "2 year extension possible"
        },
        "hasOptions": true,
        "description": "The Provision of Strategic and Creative Marketing Services, Account and Project Management and Production Services",
        "awardCriteria": {
          "criteria": [
            {
              "name": "Strategic Approach",
              "type": "quality",
              "description": "20%"
            },
            {
              "name": "Creative Excellence",
              "type": "quality",
              "description": "25%"
            },
            {
              "name": "Account Management & Delivery",
              "type": "quality",
              "description": "15%"
            },
            {
              "name": "Production & Implementation",
              "type": "quality",
              "description": "10%"
            },
            {
              "type": "price",
              "description": "30%"
            }
          ]
        }
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryAddresses": [
          {
            "region": "UKC"
          },
          {
            "region": "UKD"
          },
          {
            "region": "UKE"
          },
          {
            "region": "UKF"
          },
          {
            "region": "UKG"
          },
          {
            "region": "UKH"
          },
          {
            "region": "UKI"
          },
          {
            "region": "UKJ"
          },
          {
            "region": "UKK"
          }
        ]
      }
    ],
    "title": "Creative Marketing Services",
    "status": "complete",
    "legalBasis": {
      "id": "32014L0024",
      "scheme": "CELEX"
    },
    "description": "The Provision of Strategic and Creative Marketing Services, Account and Project Management and Production Services",
    "classification": {
      "id": "79342000",
      "scheme": "CPV",
      "description": "Marketing services"
    },
    "procurementMethod": "limited",
    "mainProcurementCategory": "services",
    "procurementMethodDetails": "Award procedure without prior publication of a call for competition",
    "procurementMethodRationale": "The procurement was conducted through an existing the Dynamic Purchasing System (DPS) under the Communications Marketplace RM6124 framework that was lawfully established and advertised in accordance with the Public Contracts Regulations 2015. All suppliers capable of delivering the required services had the opportunity to join the DPS, and the contracting authority is permitted to award contracts through the DPS without publishing a further call for competition. As a result, the award of the contract without prior publication in the Official Journal of the European Union or the Find a Tender service is lawful and compliant with the regulation.",
    "procurementMethodRationaleClassifications": [
      {
        "id": "D_OUTSIDE_SCOPE",
        "scheme": "TED_PT_AWARD_CONTRACT_WITHOUT_CALL",
        "description": "The procurement falls outside the scope of application of the directive"
      }
    ]
  },
  "parties": [
    {
      "id": "GB-COH-03266760",
      "name": "SOUTH WESTERN RAILWAY LIMITED",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKI32",
        "locality": "London",
        "postalCode": "SW1P4DR",
        "countryName": "United Kingdom",
        "streetAddress": "Great Minster House 4th Floor, Public Ownership Programme Team"
      },
      "details": {
        "url": "https://www.southwesternrailway.com/",
        "classifications": [
          {
            "scheme": "TED_CA_TYPE",
            "description": "Transport"
          },
          {
            "scheme": "COFOG",
            "description": "Transport"
          }
        ]
      },
      "identifier": {
        "id": "03266760",
        "scheme": "GB-COH",
        "legalName": "SOUTH WESTERN RAILWAY LIMITED"
      },
      "contactPoint": {
        "name": "Ekaterina Vedeneva",
        "email": "ekaterina.vedeneva@swrailway.com"
      }
    },
    {
      "id": "GB-COH-03101400",
      "name": "St Luke's Communications",
      "roles": [
        "supplier"
      ],
      "address": {
        "region": "UK",
        "locality": "London",
        "countryName": "United Kingdom"
      },
      "details": {
        "scale": "large"
      },
      "identifier": {
        "id": "03101400",
        "scheme": "GB-COH",
        "legalName": "St Luke's Communications"
      }
    },
    {
      "id": "GB-FTS-6466",
      "name": "The Cabinet Office",
      "roles": [
        "reviewBody"
      ],
      "address": {
        "locality": "London",
        "countryName": "United Kingdom"
      },
      "identifier": {
        "legalName": "The Cabinet Office"
      }
    }
  ],
  "language": "en",
  "contracts": [
    {
      "id": "070147-2026-1",
      "value": {
        "amount": 4500000,
        "currency": "GBP"
      },
      "status": "active",
      "awardID": "070147-2026-1",
      "dateSigned": "2026-06-30T00:00:00+01:00"
    }
  ],
  "initiationType": "tender"
}