Official UK procurement notice
Creative Advertising Agency · UK public procurement notice
Authority: AFFINITY WATER LIMITED
We are looking to appoint a lead creative advertising partner to act as the creative custodian of our existing 'Keep Life Flowing' campaign, protecting its established visual identity, tone of voice, brand principles, campaign purpose and existing creative equity, while evolving the platform to support Affinity Water's future water saving and behaviour change objectives. The focus will be on evolution rather than reinvention, ensuring Keep Life Flowing remains recognisable while becoming more flexible and responsive to changing weather and water resource conditions.
What is being bought
Published requirement descriptionServices relating to advertising creative including:
- Brand narrative, strategy and planning
- Brand positioning and architecture
- Advertising creative
- Advertising production (TV and radio)
- Digital content and video production
- Social media advertising
- Behaviour change
We are looking to appoint a lead creative advertising partner to act as the creative custodian of our existing 'Keep Life Flowing' campaign, protecting its established visual identity, tone of voice, brand principles, campaign purpose and existing creative equity, while evolving the platform to support Affinity Water's future water saving and behaviour change objectives. The focus will be on evolution rather than reinvention, ensuring Keep Life Flowing remains recognisable while becoming more flexible and responsive to changing weather and water resource conditions.
The successful supplier will be expected to evolve, protect and activate the existing Keep Life Flowing platform, helping us deliver stretching water reduction targets through high quality, responsive creative.
- How the procedure runs: Selection questionnaire (SQ) submissions will be scored in accordance with the criteria defined in the SQ documentation. Suppliers that are shortlisted will be invited to submit a proposal in response to the invitation to tender (ITT). Tender submissions will be evaluated and clarification meetings conducted (virtually or in person). Affinity Water may negotiate with tenderers and/or request best and final offers (BAFO). The successful tenderer will be awarded the agreement according to the percentage weightings and criteria set out in the ITT.
CPV: Advertising and marketing services
Open work like this
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The lotProcurement structure
single lot · value publishedLot #1RenewalPublished value£3,200,000
What it takes to wini
Evaluation split and conditions of participation as published; the tender pack may add morei
Published sub-criteria (2)
- Technical: 50%
- Commercial: 50%
Published award criteria (2)
- Commercial
- Technical
- Price carries 50 of 100 points: a 10% discount moves about 5 points. This one is won on the number: sharpen the price before polishing the prose.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record- Procedure method
- Competitive flexible procedure
- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Procurement category
- Services
- Notice status
- Closed
- Procurement threshold
- Above threshold (FTS publication)
- Regulatory regime
- Utilities
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Unspecified in notice
- First published
- 1 Oct 2026, 14:17 BST
- Last source update
- 1 Oct 2026, 14:58 BST
- Award evaluation window
- Submission end – 31 Dec 2026
- Authority reference
C-04500- FTS notice number
2026/S 000-092924- Latest notice
- Tender notice (UK4)
- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-077eb5Find a Tender
- How it runs
Selection questionnaire (SQ) submissions will be scored in accordance with the criteria defined in the SQ documentation. Suppliers that are shortlisted will be invited to submit a proposal in response to the invitation to tender (ITT). Tender submissions will be evaluated and clarification meetings conducted (virtually or in person). Affinity Water may negotiate with tenderers and/or request best and final offers (BAFO). The successful tenderer will be awarded the agreement according to the percentage weightings and criteria set out in the ITT.
How it was run
Official notice- Requests to participate (first stage)
- 2 Nov 2026, 09:00 GMT
- Submission deadline
- 2 Nov 2026, 09:00 GMT
- Submission channel
- Official e-sourcing portal
- Electronic submission
- Allowed
- Accepted languages
- en
Please note that this procurement process will be conducted electronically. All documents and communications will be managed through the Affinity Water e-tendering portal called 'In-tend'.
If you are interested in this opportunity, please follow the steps below by 09.00am on Friday 16th October 2026.
1 - Register on our e-procurement portal In-tend (located here: in ↗ tendhost.co.uk/affinitywater ).
2 - Send an email to [email protected] to confirm:
i) that your company intends to participate in this process
ii) that you have registered your company on In-tend (please use reference 'C-04500' in the title of the email).
Selection questionnaire (SQ) documents will be issued on In-tend, to registered suppliers, on Friday 16th October.
The deadline for SQ submissions on In-tend will be 09.00am on Monday 2nd November 2026.
Timeline
1 Oct 2026 → 1 Mar 2027 · 4 dates- Tender notice published45 days ago1 Oct 2026, 14:17 BST
- Submission deadline13 days ago2 Nov 2026, 09:00 GMT
- Today15 Nov 2026
- Award decision expected byin 46 days31 Dec 2026, 23:59 GMT
- Contract startsin 105 days1 Mar 2027
Notice history
2 events · 2 releases on Find a Tender · since 1 Oct 2026- Tender notice published1 Oct 2026, 14:17 BSTUK4
- Tender notice published1 Oct 2026, 14:58 BSTUK4
Contracting authority & participating public bodies
Official documents & specifications (2)
Official links; attachments are not copiedNotices published for this procedure
- Tender notice Tender notice on Find a Tender
- Tender notice Tender notice on Find a Tender