CONCESSION CONTRACT FOR THE PROVISION OF ROADSIDE ADVERTISING

The Authority is offering an advertising space concession opportunity to the market (to

primarily include roadside and roundabout advertising space). The successful Supplier

will manage, operate and generate revenue from the advertising space in return for a

payment to the Authority.

There exists the opportunity for the successful Supplier

to build on the relationships that existed previously with current advertisers and to build

new relationships.

To the Authority's knowledge all signs have the benefit of all necessary statutory

consents, although the successful Supplier will need to check with the Planning service

and other relevant authorities prior to commencement, and if necessary, secure

necessary consents before proceeding.

The Authority's purpose in offering this concessions agreement is to increase the

opportunities available to local businesses to promote themselves. The Authority also

aims to secure a fixed annual income stream (in return for granting the concession), to

support its business promotion and marketing activities and to contribute towards the

maintenance of the roundabouts and verges.

The contract will be a concessions contract because the Authority will not be paying the

successful Supplier to provide the service. The Authority will receive a payment from any

advertisement income.