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AwardedFind a Tender · award
BuyerWEST MIDLANDS AMBULANCE SERVICE UNIVERSITY NHS FOUNDATION TRUST
StatusAwarded
DeadlineNot published
ValueValue not published
Published27 Apr 2026

What is being bought

SMS service

Delivery location

UKC · UKD · UKE · UKF · UKG · UKH · UKI · UKJ · UKK

Categories

Short Message Service (SMS) services 64212100

Lot details

Lot 1

Call off agreement for existing provision

Statuscancelled

Award criteria
price

What is included

ItemCategoryQuantity
1Not publishedNot published

Comparable-procurement analytics

Benchmarked against retained Find a Tender procedures with CPV division 64. The category anchor is Short Message Service (SMS) services (64212100); this is a deliberately broad market comparator. The comparison is shown at several levels rather than pretending one company or region is always the best benchmark.

Comparison setProceduresReported bids per procedureNamed award suppliersPrice evidence
Market: CPV division 646882 median · 16.9 average (151 of 688 with a bid count)2.2 average (187 of 688 with named award suppliers)Not published
Same buyer0Not publishedNot publishedNot published
Delivery region: UKC311 median · 16 average (16 of 31 with a bid count)1.3 average (16 of 31 with named award suppliers)Not published

“Reported bids” is an official aggregate, sometimes reported per lot; it is the closest available competition measure. “Named award suppliers” are winners, not all applicants.

Price-outcome signal

Not enough comparable procedures currently publish both a GBP tender value and a usable lowest-valid-bid value to calculate a responsible price-reduction benchmark. Tenderline deliberately does not infer a saving from named award suppliers or from missing award values.

Procurement strategy & market signals

Framework agreementNot published
Dynamic purchasing systemNot published
Competitive procurementNot published
Recurring requirementNot published
Procurement method rationaleDirect award for existing provision
Rationale classificationsThe procurement falls outside the scope of application of the directive
Special regimeNot published
Covered byNot published
Submission policyNot published
Selection criteriaNot published
Risk detailsNot published

Planning & early market engagement

BudgetNot published
No-engagement rationaleNot published
Planning documents0
Planning milestones0

No planning milestones published.

Related procurements

No linked framework, prior procurement or reprocurement published.

Awards

Contracts

Page One SMS

Statusactive
Value£13,000

Documents & submission route

No documents are published in the current source record.

Source data inventory

Diagnostic view. “Not published” means this current release does not provide a value.

OCIDocds-h6vhtk-068c16
Latest release ID038247-2026
Latest release timestampMon Apr 27 2026 17:20:12 GMT+0000 (Coordinated Universal Time)
Sourcefind-a-tender
Official notice URLNot published
Tender statuscomplete
Procurement methodlimited
Procurement method detailsAward procedure without prior publication of a call for competition
Main procurement categoryservices
Above thresholdNot published
Legal basis32014L0024
Tender period: startNot published
Tender period: endNot published
Expression of interest deadlineNot published
Enquiry deadlineNot published
Award period: startNot published
Award period: endNot published
Submission method detailsNot published
Submission languagesNot published
Electronic catalogue policyNot published
Total tender valueNot published
Tender lots in source1
Tender items in source1
Tender documents in source0
Awards in latest release1
Contracts in latest release1
Parties in latest release3

Notice history

DateEventReference
27 Apr 2026award, contract038247-2026

All source data

Unmodified official OCDS data retained by Tenderline for this procurement process.

Complete current OCDS release JSON
{
  "id": "038247-2026",
  "tag": [
    "award",
    "contract"
  ],
  "bids": {
    "statistics": [
      {
        "id": "1",
        "value": 1,
        "measure": "bids",
        "relatedLot": "1"
      },
      {
        "id": "2",
        "value": 1,
        "measure": "smeBids",
        "relatedLot": "1"
      },
      {
        "id": "3",
        "value": 1,
        "measure": "electronicBids",
        "relatedLot": "1"
      }
    ]
  },
  "date": "2026-04-27T18:20:12+01:00",
  "ocid": "ocds-h6vhtk-068c16",
  "buyer": {
    "id": "GB-NHS-RYA",
    "name": "West Midlands Ambulance Service University NHS FT"
  },
  "awards": [
    {
      "id": "038247-2026-0797-25-W-1",
      "title": "Page One SMS",
      "status": "active",
      "suppliers": [
        {
          "id": "GB-COH-SC697389",
          "name": "Critico Group"
        }
      ],
      "relatedLots": [
        "1"
      ]
    }
  ],
  "tender": {
    "id": "0797-25-W",
    "lots": [
      {
        "id": "1",
        "status": "cancelled",
        "hasOptions": false,
        "description": "Call off agreement for existing provision",
        "awardCriteria": {
          "criteria": [
            {
              "type": "price"
            }
          ]
        }
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryAddresses": [
          {
            "region": "UKC"
          },
          {
            "region": "UKD"
          },
          {
            "region": "UKE"
          },
          {
            "region": "UKF"
          },
          {
            "region": "UKG"
          },
          {
            "region": "UKH"
          },
          {
            "region": "UKI"
          },
          {
            "region": "UKJ"
          },
          {
            "region": "UKK"
          }
        ]
      }
    ],
    "title": "Page One SMS",
    "status": "complete",
    "legalBasis": {
      "id": "32014L0024",
      "scheme": "CELEX"
    },
    "description": "SMS service",
    "classification": {
      "id": "64212100",
      "scheme": "CPV",
      "description": "Short Message Service (SMS) services"
    },
    "procurementMethod": "limited",
    "mainProcurementCategory": "services",
    "procurementMethodDetails": "Award procedure without prior publication of a call for competition",
    "procurementMethodRationale": "Direct award for existing provision",
    "procurementMethodRationaleClassifications": [
      {
        "id": "D_OUTSIDE_SCOPE",
        "scheme": "TED_PT_AWARD_CONTRACT_WITHOUT_CALL",
        "description": "The procurement falls outside the scope of application of the directive"
      }
    ]
  },
  "parties": [
    {
      "id": "GB-NHS-RYA",
      "name": "West Midlands Ambulance Service University NHS FT",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKG36",
        "locality": "Brierley Hill",
        "postalCode": "DY51LX",
        "countryName": "United Kingdom",
        "streetAddress": "Trust HQ, Millennium Point, Waterfront Way,"
      },
      "details": {
        "url": "http://www.wmas.nhs.uk",
        "classifications": [
          {
            "id": "REGIONAL_AUTHORITY",
            "scheme": "TED_CA_TYPE",
            "description": "Regional or local authority"
          },
          {
            "id": "07",
            "scheme": "COFOG",
            "description": "Health"
          }
        ]
      },
      "identifier": {
        "id": "RYA",
        "scheme": "GB-NHS",
        "legalName": "West Midlands Ambulance Service University NHS FT"
      },
      "contactPoint": {
        "name": "Laura Johnson",
        "email": "PurchasingAndContractsHelpdeskMailbox@wmas.nhs.uk"
      }
    },
    {
      "id": "GB-COH-SC697389",
      "name": "Critico Group",
      "roles": [
        "supplier"
      ],
      "address": {
        "region": "UK",
        "locality": "Angus",
        "countryName": "United Kingdom"
      },
      "details": {
        "scale": "large"
      },
      "identifier": {
        "id": "SC697389",
        "scheme": "GB-COH",
        "legalName": "Critico Group"
      }
    },
    {
      "id": "GB-FTS-180820",
      "name": "West Midlands Ambulance Service University NHS FT",
      "roles": [
        "reviewBody"
      ],
      "address": {
        "locality": "West Midlands",
        "countryName": "United Kingdom"
      },
      "identifier": {
        "legalName": "West Midlands Ambulance Service University NHS FT"
      }
    }
  ],
  "language": "en",
  "contracts": [
    {
      "id": "038247-2026-0797-25-W-1",
      "title": "Page One SMS",
      "value": {
        "amount": 13000,
        "currency": "GBP"
      },
      "status": "active",
      "awardID": "038247-2026-0797-25-W-1",
      "dateSigned": "2026-03-01T00:00:00Z"
    }
  ],
  "initiationType": "tender"
}
Complete JSON history (1 releases)
27 Apr 2026 · 038247-2026 · award, contract
{
  "id": "038247-2026",
  "tag": [
    "award",
    "contract"
  ],
  "bids": {
    "statistics": [
      {
        "id": "1",
        "value": 1,
        "measure": "bids",
        "relatedLot": "1"
      },
      {
        "id": "2",
        "value": 1,
        "measure": "smeBids",
        "relatedLot": "1"
      },
      {
        "id": "3",
        "value": 1,
        "measure": "electronicBids",
        "relatedLot": "1"
      }
    ]
  },
  "date": "2026-04-27T18:20:12+01:00",
  "ocid": "ocds-h6vhtk-068c16",
  "buyer": {
    "id": "GB-NHS-RYA",
    "name": "West Midlands Ambulance Service University NHS FT"
  },
  "awards": [
    {
      "id": "038247-2026-0797-25-W-1",
      "title": "Page One SMS",
      "status": "active",
      "suppliers": [
        {
          "id": "GB-COH-SC697389",
          "name": "Critico Group"
        }
      ],
      "relatedLots": [
        "1"
      ]
    }
  ],
  "tender": {
    "id": "0797-25-W",
    "lots": [
      {
        "id": "1",
        "status": "cancelled",
        "hasOptions": false,
        "description": "Call off agreement for existing provision",
        "awardCriteria": {
          "criteria": [
            {
              "type": "price"
            }
          ]
        }
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryAddresses": [
          {
            "region": "UKC"
          },
          {
            "region": "UKD"
          },
          {
            "region": "UKE"
          },
          {
            "region": "UKF"
          },
          {
            "region": "UKG"
          },
          {
            "region": "UKH"
          },
          {
            "region": "UKI"
          },
          {
            "region": "UKJ"
          },
          {
            "region": "UKK"
          }
        ]
      }
    ],
    "title": "Page One SMS",
    "status": "complete",
    "legalBasis": {
      "id": "32014L0024",
      "scheme": "CELEX"
    },
    "description": "SMS service",
    "classification": {
      "id": "64212100",
      "scheme": "CPV",
      "description": "Short Message Service (SMS) services"
    },
    "procurementMethod": "limited",
    "mainProcurementCategory": "services",
    "procurementMethodDetails": "Award procedure without prior publication of a call for competition",
    "procurementMethodRationale": "Direct award for existing provision",
    "procurementMethodRationaleClassifications": [
      {
        "id": "D_OUTSIDE_SCOPE",
        "scheme": "TED_PT_AWARD_CONTRACT_WITHOUT_CALL",
        "description": "The procurement falls outside the scope of application of the directive"
      }
    ]
  },
  "parties": [
    {
      "id": "GB-NHS-RYA",
      "name": "West Midlands Ambulance Service University NHS FT",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKG36",
        "locality": "Brierley Hill",
        "postalCode": "DY51LX",
        "countryName": "United Kingdom",
        "streetAddress": "Trust HQ, Millennium Point, Waterfront Way,"
      },
      "details": {
        "url": "http://www.wmas.nhs.uk",
        "classifications": [
          {
            "id": "REGIONAL_AUTHORITY",
            "scheme": "TED_CA_TYPE",
            "description": "Regional or local authority"
          },
          {
            "id": "07",
            "scheme": "COFOG",
            "description": "Health"
          }
        ]
      },
      "identifier": {
        "id": "RYA",
        "scheme": "GB-NHS",
        "legalName": "West Midlands Ambulance Service University NHS FT"
      },
      "contactPoint": {
        "name": "Laura Johnson",
        "email": "PurchasingAndContractsHelpdeskMailbox@wmas.nhs.uk"
      }
    },
    {
      "id": "GB-COH-SC697389",
      "name": "Critico Group",
      "roles": [
        "supplier"
      ],
      "address": {
        "region": "UK",
        "locality": "Angus",
        "countryName": "United Kingdom"
      },
      "details": {
        "scale": "large"
      },
      "identifier": {
        "id": "SC697389",
        "scheme": "GB-COH",
        "legalName": "Critico Group"
      }
    },
    {
      "id": "GB-FTS-180820",
      "name": "West Midlands Ambulance Service University NHS FT",
      "roles": [
        "reviewBody"
      ],
      "address": {
        "locality": "West Midlands",
        "countryName": "United Kingdom"
      },
      "identifier": {
        "legalName": "West Midlands Ambulance Service University NHS FT"
      }
    }
  ],
  "language": "en",
  "contracts": [
    {
      "id": "038247-2026-0797-25-W-1",
      "title": "Page One SMS",
      "value": {
        "amount": 13000,
        "currency": "GBP"
      },
      "status": "active",
      "awardID": "038247-2026-0797-25-W-1",
      "dateSigned": "2026-03-01T00:00:00Z"
    }
  ],
  "initiationType": "tender"
}