Official UK procurement notice
Highways Asset Advertising Concession Contract
Authority: Milton Keynes Council (Local council)
What is being bought
Published requirement descriptionMilton Keynes City Council is inviting Suppliers to participate in informal market engagement discussions on Tuesday 8th September 2026 at Milton Keynes City Council Civic Offices, as part of its preparation for the next Highways Asset Advertising Concession Contract commencing in 2027.
The Council is seeking a suitably qualified and experienced supplier to develop, install, operate, maintain, and commercially manage digital advertising infrastructure on designated highway assets. The tender aims to maximise the value of publicly owned assets by creating a sustainable revenue stream while delivering high-quality digital advertising opportunities that are sensitive to the local environment and compliant with all relevant legislation and planning requirements.
The Council is interested in the market view at this early stage so we can ensure the contract meets the industry’s changing nature and is flexible enough to adapt to the changing environment in and around the city whilst also being fully aligned to the authorities’ wider strategic aims, delivers value for money, efficiencies and promotes the latest innovation and technology in the out of home advertising sector.
Participation in this market engagement exercise does not commit either party to any future procurement process or contract award. Discussions will be treated as confidential.
Suppliers interested in attending should search for the Market Engagement Day Notification on InTend, in-tendhost.co.uk/milton-keynes/aspx/Home ↗, and register their interest by sending Supplier Name and Names & Email addresses of attendees via InTend Correspondence function, no later than 20th August 2026.
CPV: Advertising and marketing services · Advertising management services · Advertising services · Highways consultancy services · Trade-advertising material, commercial catalogues and manuals
The lotProcurement structure
single lot · no lot value publishedPipeline intelligence · planning stage: how this market runs before the tender is published
How Milton Keynes Council buys Advertising and marketing services (CPV 7934), and who usually turns up
Milton Keynes Council’s own published record, next to the published market for the same work. Frameworks and DPS are kept out: they attract a different number of bids. Whole-market view: Advertising and marketing services (CPV 7934) →
How the contest usually goes
Winner shares use published awards; bid and price charts use contested lots.
i
How often small and medium firms win.
Share of awards where the winner’s size is known.
The counts under this question show how many awards have a known supplier size.
Small firms have won here. Neither number says whether you qualify; it describes who has been winning.
i
How often local firms win similar work.
Winners with a registered address in the delivery region, out of awards with a known address.
Here, local means registered in South East England.
A local branch does not count if the registered address is elsewhere.
Most of this buyer’s recorded winners are registered in South East England.
i
How long buyers here take to decide after bids close.
Middle value in days from the deadline to the first award notice, on competitions that published both dates.
Only decided tenders count, so slow ones still waiting are not in.
Half of these awards were announced within 80 days of the bid deadline.
i
How often work is awarded with no recorded rival.
Direct awards and tenders where every published lot count shows one bid.
Both shares are minimums: some awards have no bid count.
Thin markets produce this too; it is not proof of a tailored specification.
Missing bid counts may hide more single-bid awards. This share is a minimum.
How many bids did past lots attract?
i
How many bids past lots received.
Each colour is a bid-count range. Only competed lots with a published count are included.
Past bids do not predict this tender.
1 bid8% / 4%
2–39% / 31%
4–69% / 19%
7+74% / 46%
How did awards compare with estimates?
i
Where winning prices landed against estimates.
Each colour shows awards below, close to or above the published estimate, one lot at a time.
Past prices are a guide, not a bid price.
Below estimate44% / 23%
Within ±2%31% / 64%
Above estimate24% / 14%
Assess each lot i
What past awards tell you about each lot.
See the forecast, this buyer’s earlier suppliers and firms with relevant wins.
No supplier is confirmed as a bidder.
i
What past awards tell you about each lot.
See the forecast, this buyer’s earlier suppliers and firms with relevant wins.
No supplier is confirmed as a bidder.
Open a lot for its forecast, this buyer’s previous supplier and possible competitors, from published award history, not a bid list
Lot #1CPV 7934Published estimate£6.7m
i
How many bids this lot may attract.
The forecast uses similar past competitions. The bar shows either that forecast or past bid counts; the line below says which.
Each lot shows its own forecast based on its own category; forecasts for different lots of the same notice are not comparative. The bar shows 26 past lots.
A forecast, not a list of bidders.
1 bid4%
2–331%
4–619%
7+46%
i
Where the award price may land.
The forecast uses similar awards and the buyer’s estimate. The band covers the middle half of likely prices.
No comparable awards for this lot yet.
A statistical guide from past awards, not a price to bid.
Who has supplied this buyer on similar work? i
Who has done similar work for this buyer.
Past contracts are matched by buyer, title and type of work.
A past supplier may not bid again.
i
Who has done similar work for this buyer.
Past contracts are matched by buyer, title and type of work.
A past supplier may not bid again.
No earlier contract of this buyer matches this lot on the published record.
Who could compete for this lot? i
Who could compete for this lot?
Firms with relevant past wins. On a framework, we show firms on that agreement.
None is confirmed as a bidder.
i
Who could compete for this lot?
Firms with relevant past wins. On a framework, we show firms on that agreement.
None is confirmed as a bidder.
Candidate suppliers for this notice have not been worked out yet, so this is not a verdict that nobody fits.
About this data
- Source. Official UK public procurement notices (Find a Tender), reused under the Open Government Licence v3.0. New notices arrive through the day; the figures are rebuilt nightly.
- Two views, kept apart. The authority’s own track record and the wider market for the same kind of work sit side by side and are never mixed. Where the local picture is too thin, a figure widens to a broader market and says which one it used.
- Forecasts are labelled. The price forecast and its range, possible competitors and the earlier-work matches are our estimates from past awards: not published facts, not win chances and not price advice. Official notices do not say who is bidding.
- Every figure shows what it rests on. Not every notice publishes a bid count, a value or a delivery region, so each figure carries the number of records behind it, and one built on few records is marked as such. The on a figure explains it; the counting rules are in the methodology. Spotted something wrong? Tell us.
Procedure terms & legal framework
From the official record- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Procurement category
- Services
- Notice status
- Planned procurement
- Procurement threshold
- Above threshold (FTS publication)
- Regulatory regime
- Concession
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Unspecified in notice
- First published
- 22 May 2026, 15:13 BST
- Last source update
- 6 Aug 2026, 12:28 BST
- Authority reference
2026-164- FTS notice number
2026/S 000-074679- Latest notice
- Preliminary market engagement notice (UK2)
- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-06a1c6Find a Tender
How it was run
Official notice- Submission deadline
- —
Timeline
22 May 2026 → 8 Aug 2027 · 5 dates- Planning notice published153 days ago22 May 2026, 15:13 BST
- Latest notice published77 days ago6 Aug 2026, 12:28 BST
- Market engagement62 days ago20 Aug 2026, 23:59 BST
Market Engagement Event will be held on 8th September 2026 Suppliers that would like to take part in this market engagement event are invited to access the information on our e-tendering portal, InTend.
The sessions will be held between 9.30 am and 4.00pm and will be approx. 3 hours long including a site visit and presentation conducted by MKCC project team.
A maximum of 2 attendee per supplier.
Link to the InTend portal: in-tendhost.co.uk/milton-keynes/aspx/Home ↗.
Once logged in, "Express Interest" upon which you will be given access to the market engagement document through this e-tendering system.
Suppliers interested in attending should register their interest via InTend and return the booking form no later than 20th August 2026.
- Tender notice expected20 days ago1 Oct 2026, 23:59 BST
- Today22 Oct 2026
- Contract startsin 290 days8 Aug 2027, 00:00 BST
Notice history
3 events · 2 releases on Find a Tender · since 22 May 2026- Pipeline notice published22 May 2026, 15:13 BSTUK1
- Preliminary market engagement notice published6 Aug 2026, 12:28 BSTUK2
- Published value published: £6,666,6676 Aug 2026, 12:28 BST
Commercial outcome & contract awards
Pipeline notice- Awards (0)
- No award published
- Contracts (0)
- No contract published
- Bid statistics
- No aggregate bid statistics published
Contracting authority & participating public bodies
Official documents & specifications (2)
Official links; attachments are not copiedNotices published for this procedure
- Preliminary market engagement notice Preliminary market engagement notice on Find a Tender
- Pipeline notice Pipeline notice on Find a Tender