← Back to search results

plannedFind a Tender · planning

Highways Asset Advertising Concession Contract

Buyer: Milton Keynes City Council →

BuyerMilton Keynes City Council
Statusplanned
DeadlineNot published
Value£6,666,667
Published6 Aug 2026

What is being bought

Milton Keynes City Council is inviting Suppliers to participate in informal market engagement discussions on Tuesday 8th September 2026 at Milton Keynes City Council Civic Offices, as part of its preparation for the next Highways Asset Advertising Concession Contract commencing in 2027. The Council is seeking a suitably qualified and experienced supplier to develop, install, operate, maintain, and commercially manage digital advertising infrastructure on designated highway assets. The tender aims to maximise the value of publicly owned assets by creating a sustainable revenue stream while delivering high-quality digital advertising opportunities that are sensitive to the local environment and compliant with all relevant legislation and planning requirements. The Council is interested in the market view at this early stage so we can ensure the contract meets the industry’s changing nature and is flexible enough to adapt to the changing environment in and around the city whilst also being fully aligned to the authorities’ wider strategic aims, delivers value for money, efficiencies and promotes the latest innovation and technology in the out of home advertising sector. Participation in this market engagement exercise does not commit either party to any future procurement process or contract award. Discussions will be treated as confidential. Suppliers interested in attending should search for the Market Engagement Day Notification on InTend, https://in-tendhost.co.uk/milton-keynes/aspx/Home, and register their interest by sending Supplier Name and Names & Email addresses of attendees via InTend Correspondence function, no later than 20th August 2026.

Delivery location

UKJ12, GB

Categories

Trade-advertising material, commercial catalogues and manuals 22460000Highways consultancy services 71311210Advertising and marketing services 79340000Advertising services 79341000Advertising management services 79341200

Lot details

Lot 1

No lot description published.

Statusplanned
Contract periodFrom 8 Aug 2027 to 7 Aug 2037
SME suitabilitySuitable for SMEs

What is included

ItemCategoryQuantity
1Trade-advertising material, commercial catalogues and manuals, Highways consultancy services, Advertising and marketing services, Advertising services, Advertising management servicesNot published

Comparable-procurement analytics

Benchmarked against retained Find a Tender procedures with CPV division 22. The category anchor is Trade-advertising material, commercial catalogues and manuals (22460000); this is a deliberately broad market comparator. The comparison is shown at several levels rather than pretending one company or region is always the best benchmark.

Comparison setProceduresReported bids per procedureNamed award suppliersPrice evidence
Market: CPV division 222603.5 median · 17 average (70 of 260 with a bid count)4 average (79 of 260 with named award suppliers)Not published
Same buyer2Not publishedNot publishedNot published
Delivery region: UKJ123Not publishedNot publishedNot published
Similar published value (0.5×–2×)15Not publishedNot publishedNot published

“Reported bids” is an official aggregate, sometimes reported per lot; it is the closest available competition measure. “Named award suppliers” are winners, not all applicants.

Price-outcome signal

Not enough comparable procedures currently publish both a GBP tender value and a usable lowest-valid-bid value to calculate a responsible price-reduction benchmark. Tenderline deliberately does not infer a saving from named award suppliers or from missing award values.

Procurement strategy & market signals

Framework agreementNot published
Dynamic purchasing systemNot published
Competitive procurementNot published
Recurring requirementNot published
Procurement method rationaleNot published
Rationale classificationsNot published
Special regimeNot published
Covered byNot published
Submission policyNot published
Selection criteriaNot published
Risk detailsNot published

Planning & early market engagement

BudgetValue not published
No-engagement rationaleNot published
Planning documents1
Planning milestones1
MilestoneTypeDueStatus
Market Engagement Event will be held on 8th September 2026 Suppliers that would like to take part in this market engagement event are invited to access the information on our e-tendering portal, InTend. The sessions will be held between 9.30 am and 4.00pm and will be approx. 3 hours long including a site visit and presentation conducted by MKCC project team. A maximum of 2 attendee per supplier. Link to the InTend portal: https://in-tendhost.co.uk/milton-keynes/aspx/Home. Once logged in, "Express Interest" upon which you will be given access to the market engagement document through this e-tendering system. Suppliers interested in attending should register their interest via InTend and return the booking form no later than 20th August 2026.engagement20 Aug 2026scheduled

Related procurements

No linked framework, prior procurement or reprocurement published.

Documents & submission route

Source data inventory

Diagnostic view. “Not published” means this current release does not provide a value.

OCIDocds-h6vhtk-06a1c6
Latest release ID074679-2026
Latest release timestampThu Aug 06 2026 11:28:36 GMT+0000 (Coordinated Universal Time)
Sourcefind-a-tender
Official notice URLNot published
Tender statusplanned
Procurement methodNot published
Procurement method detailsNot published
Main procurement categoryservices
Above thresholdNot published
Legal basis2023/54
Tender period: startNot published
Tender period: endNot published
Expression of interest deadlineNot published
Enquiry deadlineNot published
Award period: startNot published
Award period: endNot published
Submission method detailsNot published
Submission languagesNot published
Electronic catalogue policyNot published
Total tender value£6,666,667
Tender lots in source1
Tender items in source1
Tender documents in source0
Awards in latest release0
Contracts in latest release0
Parties in latest release1

Notice history

DateEventReference
6 Aug 2026planning074679-2026
22 May 2026planning048078-2026

All source data

Unmodified official OCDS data retained by Tenderline for this procurement process.

Complete current OCDS release JSON
{
  "id": "074679-2026",
  "tag": [
    "planning"
  ],
  "date": "2026-08-06T12:28:36+01:00",
  "ocid": "ocds-h6vhtk-06a1c6",
  "buyer": {
    "id": "GB-PPON-PLDZ-6131-PWZH",
    "name": "Milton Keynes City Council"
  },
  "tender": {
    "id": "2026-164",
    "lots": [
      {
        "id": "1",
        "status": "planned",
        "hasRenewal": true,
        "description": null,
        "suitability": {
          "sme": true
        },
        "contractPeriod": {
          "endDate": "2037-08-07T23:59:59+01:00",
          "startDate": "2027-08-08T00:00:00+01:00",
          "maxExtentDate": "2042-08-07T23:59:59+01:00"
        }
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryAddresses": [
          {
            "region": "UKJ12",
            "country": "GB",
            "countryName": "United Kingdom"
          }
        ],
        "additionalClassifications": [
          {
            "id": "22460000",
            "scheme": "CPV",
            "description": "Trade-advertising material, commercial catalogues and manuals"
          },
          {
            "id": "71311210",
            "scheme": "CPV",
            "description": "Highways consultancy services"
          },
          {
            "id": "79340000",
            "scheme": "CPV",
            "description": "Advertising and marketing services"
          },
          {
            "id": "79341000",
            "scheme": "CPV",
            "description": "Advertising services"
          },
          {
            "id": "79341200",
            "scheme": "CPV",
            "description": "Advertising management services"
          }
        ]
      }
    ],
    "title": "Highways Asset Advertising Concession Contract",
    "value": {
      "amount": 6666667,
      "currency": "GBP",
      "amountGross": 8000000
    },
    "status": "planned",
    "legalBasis": {
      "id": "2023/54",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents",
      "scheme": "UKPGA"
    },
    "description": "Milton Keynes City Council is inviting Suppliers to participate in informal market engagement discussions on Tuesday 8th September 2026 at Milton Keynes City Council Civic Offices, as part of its preparation for the next Highways Asset Advertising Concession Contract commencing in 2027.\nThe Council is seeking  a suitably qualified and experienced supplier to develop, install, operate, maintain, and commercially manage digital advertising infrastructure on designated highway assets. The tender aims to maximise the value of publicly owned assets by creating a sustainable revenue stream while delivering high-quality digital advertising opportunities that are sensitive to the local environment and compliant with all relevant legislation and planning requirements.\nThe Council is interested in the market view at this early stage so we can ensure the contract meets the industry’s changing nature and is flexible enough to adapt to the changing environment in and around the city whilst also being fully aligned to the authorities’ wider strategic aims, delivers value for money, efficiencies and promotes the latest innovation and technology in the out of home advertising sector.\nParticipation in this market engagement exercise does not commit either party to any future procurement process or contract award. Discussions will be treated as confidential.\nSuppliers interested in attending should search for the Market Engagement Day Notification on InTend, https://in-tendhost.co.uk/milton-keynes/aspx/Home, and register their interest by sending Supplier Name and Names & Email addresses of attendees via InTend Correspondence function, no later than 20th August 2026.",
    "communication": {
      "futureNoticeDate": "2026-10-01T23:59:59+01:00"
    },
    "mainProcurementCategory": "services"
  },
  "parties": [
    {
      "id": "GB-PPON-PLDZ-6131-PWZH",
      "name": "Milton Keynes City Council",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKJ12",
        "country": "GB",
        "locality": "Milton Keynes",
        "postalCode": "MK9 3EJ",
        "countryName": "United Kingdom",
        "streetAddress": "Civic Offices, 1 Saxon Gate East"
      },
      "details": {
        "url": "https://www.milton-keynes.gov.uk/",
        "classifications": [
          {
            "id": "publicAuthoritySubCentralGovernment",
            "scheme": "UK_CA_TYPE",
            "description": "Public authority - sub-central government"
          }
        ]
      },
      "identifier": {
        "id": "PLDZ-6131-PWZH",
        "scheme": "GB-PPON"
      },
      "contactPoint": {
        "name": "Procurement Team",
        "email": "corporateprocurement@milton-keynes.gov.uk",
        "telephone": "01908691691"
      }
    }
  ],
  "language": "en",
  "planning": {
    "documents": [
      {
        "id": "074679-2026",
        "url": "https://www.find-tender.service.gov.uk/Notice/074679-2026",
        "format": "text/html",
        "noticeType": "UK2",
        "description": "Preliminary market engagement notice on Find a Tender",
        "documentType": "marketEngagementNotice",
        "datePublished": "2026-08-06T12:28:36+01:00"
      }
    ],
    "milestones": [
      {
        "id": "engagement",
        "type": "engagement",
        "status": "scheduled",
        "dueDate": "2026-08-20T23:59:59+01:00",
        "description": "Market Engagement Event will be held on 8th September 2026 Suppliers that would like to take part in this market engagement event are invited to access the information on our e-tendering portal, InTend.\nThe sessions will be held between 9.30 am and 4.00pm and will be approx. 3 hours long including a site visit and presentation conducted by MKCC project team. \nA maximum of 2 attendee per supplier. \nLink to the InTend portal: https://in-tendhost.co.uk/milton-keynes/aspx/Home.\nOnce logged in, \"Express Interest\" upon which you will be given access to the market engagement document through this e-tendering system.\nSuppliers interested in attending should register their interest via InTend  and return the booking form no later than 20th August 2026."
      }
    ]
  },
  "initiationType": "tender"
}
Complete JSON history (2 releases)
6 Aug 2026 · 074679-2026 · planning
{
  "id": "074679-2026",
  "tag": [
    "planning"
  ],
  "date": "2026-08-06T12:28:36+01:00",
  "ocid": "ocds-h6vhtk-06a1c6",
  "buyer": {
    "id": "GB-PPON-PLDZ-6131-PWZH",
    "name": "Milton Keynes City Council"
  },
  "tender": {
    "id": "2026-164",
    "lots": [
      {
        "id": "1",
        "status": "planned",
        "hasRenewal": true,
        "description": null,
        "suitability": {
          "sme": true
        },
        "contractPeriod": {
          "endDate": "2037-08-07T23:59:59+01:00",
          "startDate": "2027-08-08T00:00:00+01:00",
          "maxExtentDate": "2042-08-07T23:59:59+01:00"
        }
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryAddresses": [
          {
            "region": "UKJ12",
            "country": "GB",
            "countryName": "United Kingdom"
          }
        ],
        "additionalClassifications": [
          {
            "id": "22460000",
            "scheme": "CPV",
            "description": "Trade-advertising material, commercial catalogues and manuals"
          },
          {
            "id": "71311210",
            "scheme": "CPV",
            "description": "Highways consultancy services"
          },
          {
            "id": "79340000",
            "scheme": "CPV",
            "description": "Advertising and marketing services"
          },
          {
            "id": "79341000",
            "scheme": "CPV",
            "description": "Advertising services"
          },
          {
            "id": "79341200",
            "scheme": "CPV",
            "description": "Advertising management services"
          }
        ]
      }
    ],
    "title": "Highways Asset Advertising Concession Contract",
    "value": {
      "amount": 6666667,
      "currency": "GBP",
      "amountGross": 8000000
    },
    "status": "planned",
    "legalBasis": {
      "id": "2023/54",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents",
      "scheme": "UKPGA"
    },
    "description": "Milton Keynes City Council is inviting Suppliers to participate in informal market engagement discussions on Tuesday 8th September 2026 at Milton Keynes City Council Civic Offices, as part of its preparation for the next Highways Asset Advertising Concession Contract commencing in 2027.\nThe Council is seeking  a suitably qualified and experienced supplier to develop, install, operate, maintain, and commercially manage digital advertising infrastructure on designated highway assets. The tender aims to maximise the value of publicly owned assets by creating a sustainable revenue stream while delivering high-quality digital advertising opportunities that are sensitive to the local environment and compliant with all relevant legislation and planning requirements.\nThe Council is interested in the market view at this early stage so we can ensure the contract meets the industry’s changing nature and is flexible enough to adapt to the changing environment in and around the city whilst also being fully aligned to the authorities’ wider strategic aims, delivers value for money, efficiencies and promotes the latest innovation and technology in the out of home advertising sector.\nParticipation in this market engagement exercise does not commit either party to any future procurement process or contract award. Discussions will be treated as confidential.\nSuppliers interested in attending should search for the Market Engagement Day Notification on InTend, https://in-tendhost.co.uk/milton-keynes/aspx/Home, and register their interest by sending Supplier Name and Names & Email addresses of attendees via InTend Correspondence function, no later than 20th August 2026.",
    "communication": {
      "futureNoticeDate": "2026-10-01T23:59:59+01:00"
    },
    "mainProcurementCategory": "services"
  },
  "parties": [
    {
      "id": "GB-PPON-PLDZ-6131-PWZH",
      "name": "Milton Keynes City Council",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKJ12",
        "country": "GB",
        "locality": "Milton Keynes",
        "postalCode": "MK9 3EJ",
        "countryName": "United Kingdom",
        "streetAddress": "Civic Offices, 1 Saxon Gate East"
      },
      "details": {
        "url": "https://www.milton-keynes.gov.uk/",
        "classifications": [
          {
            "id": "publicAuthoritySubCentralGovernment",
            "scheme": "UK_CA_TYPE",
            "description": "Public authority - sub-central government"
          }
        ]
      },
      "identifier": {
        "id": "PLDZ-6131-PWZH",
        "scheme": "GB-PPON"
      },
      "contactPoint": {
        "name": "Procurement Team",
        "email": "corporateprocurement@milton-keynes.gov.uk",
        "telephone": "01908691691"
      }
    }
  ],
  "language": "en",
  "planning": {
    "documents": [
      {
        "id": "074679-2026",
        "url": "https://www.find-tender.service.gov.uk/Notice/074679-2026",
        "format": "text/html",
        "noticeType": "UK2",
        "description": "Preliminary market engagement notice on Find a Tender",
        "documentType": "marketEngagementNotice",
        "datePublished": "2026-08-06T12:28:36+01:00"
      }
    ],
    "milestones": [
      {
        "id": "engagement",
        "type": "engagement",
        "status": "scheduled",
        "dueDate": "2026-08-20T23:59:59+01:00",
        "description": "Market Engagement Event will be held on 8th September 2026 Suppliers that would like to take part in this market engagement event are invited to access the information on our e-tendering portal, InTend.\nThe sessions will be held between 9.30 am and 4.00pm and will be approx. 3 hours long including a site visit and presentation conducted by MKCC project team. \nA maximum of 2 attendee per supplier. \nLink to the InTend portal: https://in-tendhost.co.uk/milton-keynes/aspx/Home.\nOnce logged in, \"Express Interest\" upon which you will be given access to the market engagement document through this e-tendering system.\nSuppliers interested in attending should register their interest via InTend  and return the booking form no later than 20th August 2026."
      }
    ]
  },
  "initiationType": "tender"
}
22 May 2026 · 048078-2026 · planning
{
  "id": "048078-2026",
  "tag": [
    "planning"
  ],
  "date": "2026-05-22T15:13:57+01:00",
  "ocid": "ocds-h6vhtk-06a1c6",
  "buyer": {
    "id": "GB-PPON-PLDZ-6131-PWZH",
    "name": "Milton Keynes City Council"
  },
  "tender": {
    "id": "2026-164",
    "lots": [
      {
        "id": "1",
        "status": "planned",
        "description": null,
        "suitability": {
          "sme": true
        },
        "contractPeriod": {
          "endDate": "2032-03-31T23:59:59+01:00",
          "startDate": "2027-04-01T00:00:00+01:00"
        }
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "additionalClassifications": [
          {
            "id": "79340000",
            "scheme": "CPV",
            "description": "Advertising and marketing services"
          },
          {
            "id": "79341000",
            "scheme": "CPV",
            "description": "Advertising services"
          },
          {
            "id": "79341200",
            "scheme": "CPV",
            "description": "Advertising management services"
          }
        ]
      }
    ],
    "title": "Highways Asset Advertising Concession Contract",
    "value": {
      "currency": "GBP",
      "amountGross": 8000000
    },
    "status": "planned",
    "legalBasis": {
      "id": "2023/54",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents",
      "scheme": "UKPGA"
    },
    "description": "Provision of an advertising services contract for Highways Assets. More information to follow.",
    "communication": {
      "futureNoticeDate": "2026-11-30T23:59:59+00:00"
    },
    "specialRegime": [
      "concession"
    ],
    "aboveThreshold": true,
    "mainProcurementCategory": "services"
  },
  "parties": [
    {
      "id": "GB-PPON-PLDZ-6131-PWZH",
      "name": "Milton Keynes City Council",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKJ12",
        "country": "GB",
        "locality": "Milton Keynes",
        "postalCode": "MK9 3EJ",
        "countryName": "United Kingdom",
        "streetAddress": "Civic Offices, 1 Saxon Gate East"
      },
      "details": {
        "classifications": [
          {
            "id": "publicAuthoritySubCentralGovernment",
            "scheme": "UK_CA_TYPE",
            "description": "Public authority - sub-central government"
          }
        ]
      },
      "identifier": {
        "id": "PLDZ-6131-PWZH",
        "scheme": "GB-PPON"
      },
      "contactPoint": {
        "email": "corporateprocurement@milton-keynes.gov.uk"
      }
    }
  ],
  "language": "en",
  "planning": {
    "documents": [
      {
        "id": "048078-2026",
        "url": "https://www.find-tender.service.gov.uk/Notice/048078-2026",
        "format": "text/html",
        "noticeType": "UK1",
        "description": "Pipeline notice on Find a Tender",
        "documentType": "plannedProcurementNotice",
        "datePublished": "2026-05-22T15:13:57+01:00"
      }
    ]
  },
  "initiationType": "tender"
}