TenderlineUK
Procurement Intelligence
Official OCDS
Find a Tender
complete
Official procurement procedure

Google Adwords, Search, Display and Re-targeting ads

Advertising and marketing services
IE
Published value
Not published
Submission deadline Not published
Lots published1
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: University of Bedfordshire: "Google Adwords, Search, Display and Re-targeting ads". Published status: complete. Published value: Value not published. 1 published lot. Submission deadline not published. See the official notice for participation instructions.
Contracting AuthorityUniversity of BedfordshireScope & CategoriesNot publishedSubmission Window
complete
No deadline published
Submission GatewayDirect notice routeLegal Basis & RegimeStandard procurementEstimated Value (exc. VAT)Not published
Bidder Intelligence · Authority Profile: University of Bedfordshire
Market Analytics
View Authority Profile →
Derived from OCDS awards & bid statistics
Published history for University of Bedfordshire. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Published-to-award variance
Not availableInsufficient comparable data
Requires at least 5 comparable procedures
Competition Density
1.8Bids / Report
50% of reports have one bid
Supplier ConcentrationNo estimate
Insufficient attributable awardsNo concentration estimate available
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 4 active published awards; 4 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Published-to-award variance compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Procedure terms
Contracting AuthorityUniversity of Bedfordshire
Procedure methodNot published
Procurement categoryNot published
Statuscomplete
Framework / DPSNot published
CompetitionNot published
Above thresholdNot published
Legal basisNot published
Tender period startsNot published
Clarification deadlineNot published
Electronic submissionNot published
Submission languagesNot published
Published11 Apr 2025, 11:41 BST
Last source update11 Apr 2025, 11:41 BST
Recurring procurementNot published
ClassificationAdvertising and marketing services
Delivery area
IE
OCIDocds-h6vhtk-04e7fd
What is being bought
Google advertising and marketing
What changed
From the official release history
  1. Official notice release published
    11 Apr 2025, 11:41 BST
  2. Buyer information updated
    11 Apr 2025, 11:41 BST
  3. Status changed to complete
    26 Feb 2025, 09:23 GMT
  4. Official notice release published
    26 Feb 2025, 09:23 GMT
  5. Buyer information updated
    26 Feb 2025, 09:23 GMT
Lots and requirements (1)
Published by the contracting authority
  • Lot 1 · #1
    Individual lot title not published
    cancelled
    Published valueNot published
    Clearing-google advertising and marketing
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
Timeline
  1. Procedure published
    11 Apr 2025, 11:41 BST
  2. Award active
    Not published · Not published
  3. Contract active
    Signed 18 Feb 2025, 00:00 GMT · £300,000
Commercial outcome and competition
Awards
Google Ireland Limited
Not published · Not published · active
Contracts
Contract
£300,000 · signed 18 Feb 2025, 00:00 GMT · active
Bid statistics
bids: 1 (lot 1)
Buyer and organisations in this procedure

University of Bedfordshire

Contracting authority GB-UKPRN-University of bedfordshire
View buyer profile

  • University of Bedfordshire
    buyer

    GB-UKPRN: University of bedfordshire
    University Square, Luton, UKH21, LU13JU
    procurement@beds.ac.uk
    +44 1582489216

  • Google Ireland Limited
    supplier

    Google Ireland Limited
    Dublin, IE

  • Public Procurement Review Unit
    reviewBody

    London
Documents (0)
Official links; attachments are not copied
No data
No linked documents are published
Related procedures (0)
No data
No related procedures published
Planning and rationale
Planning budgetNot published
No-engagement rationaleNot published
Procedure rationaleOnly Google is able to deliver the volumes needed for recruitment in clearing. Advertising with Google has proven to be, ref University statistics, the best source of advertising for Clearing, delivering the greatest volumes of website traffic and ultimately applications.