Official UK procurement notice
Generation Study NHS Site TV Campaign
Authority: GENOMICS ENGLAND LIMITED (Central government)
Sectors: Business Services & Consultancy (79) Delivery: North East (UKC)North West (UKD)Yorkshire & Humber (UKE)
Awarded value£26,000published contract · exc. VAT
Awarded 11 Dec 2000no call for competition
Awarded to Now Media Group Limited
What is being bought
Published requirement descriptionProvision of a 12-month national advertising campaign in NHS maternity hospital waiting rooms to promote participation in the Generation Study. The campaign consists of four plays of a two-minute Generation Study participant video per two-hour loop, with captions, displayed on NowBabyTV screens.
The lotProcurement structure
single lot · no lot value publishedLot #1Awarded
Procedure terms & legal framework
From the official record- Procedure method
- Below threshold - without competition
- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Notice status
- Awarded without competition
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Direct award (no call for competition)
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Unspecified in notice
- First published
- 17 Dec 2025, 16:14 GMT
- Last source update
- 17 Dec 2025, 16:14 GMT
- Authority reference
GEL-HE-25384- FTS notice number
2025/S 000-084024- Latest notice
- Contract details notice (UK7)
- Delivery area
- Official registry OCID
ocds-h6vhtk-05f846Find a Tender
Notice history
1 event · 1 release on Find a Tender- Contract details notice published17 Dec 2025, 16:14 GMTUK7
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecastAwards 1
Awarded value £26,0001 contract exc. VAT
Contracts signed 1latest 11 Dec 2000
| Awarded to | Value | Date | Status |
|---|---|---|---|
| Now Media Group LimitedVCSE | £26,000 † | — | Awarded |
Contracts
Contract 1 · Now Media Group LimitedVCSE
- Signed
- 11 Dec 2000
- Value
- £26,000
- Period
- 6 Jan 2026 – 5 Jan 2027
- Status
- active
Contracting authority & participating public bodies
Bidders & participating suppliers
1 commercial party on the notice- Now Media Group LimitedAwarded supplier
Official documents & specifications (1)
Official links; attachments are not copiedNotices published for this procedure
- Contract details notice Contract details notice on Find a Tender