Official UK procurement notice
Creative Marketing Services (Sales) framework
Authority: Anchor Hanover Group (Public body)·Consortium: 2 public authorities
What is being bought
Published requirement descriptionClosed framework with a panel of four creative marketing agencies to lead on the planning, delivery, and ongoing promotion of our new build sales programme, marketed under our dedicated sales brand, Life in Place.
Appointed agencies will be commissioned for campaign and project-based work across the development pipeline and the panel of collaborative partners will have a strong understanding of the property sector, who can deliver intelligent, insight-led creative content that resonates with older homebuyers and their families through emotive, effective, and well-target campaigns.
Anchor's direct estimated spend is likely to be circa £1m across the 4 years.
- The authority expects to re-tender this requirement around 21 Jan 2029, 23:59 GMT.
- How the procedure runs: This tender process will consist of two stages: • Stage 1 - Procurement Specific Questionnaire (PSQ) - This current stage of the process will provide a means of shortlisting suppliers to be invited to submit a formal tender, and for establishing that all Participants invited to tender are able to meet the conditions of participation, including any minimum standards required by Anchor. The top 8 bids will advance to stage 2. • Stage 2 - Invitation to Tender (ITT): Shortlisted Participants will be invited to submit a tender. This process will be a single-stage tender process requiring a price and quality submission in a format specified by Anchor, along with a presentation brief. The draft ITT documents are included within this document pack. All bidders should complete both the PSQ and ITT packs, Anchor will evaluate the PSQ bids initially and only the lead 8 bids from PSQ will be scored at ITT. The Top 4 highest scoring bids from stage 2 will form the framework.
CPV: Advertising and marketing services
How this framework works
From the published notice- Type
- Open framework
- Call-offs
- call-offs may be awarded directly or by further competition
- Places
- up to 4 suppliers · 9 bids received (2.3 per place) · 4 appointed (full)
- Framework period
- 4 yrs from 21 Jul 2025
- Supplier levy on call-offs (max %)
The Contracting Authority will charge a fee for access by external framework users but this will be recovered directly from the user not the supplier.
Who may buy through it
Anchor may permit use of the framework by any other contracting authority and this will be at Anchor's sole discretion and will be subject to payment of a fix fee of £5,000.
Published description of the framework
Closed framework - 4 suppliers.
Each supplier has a hourly rate card for different roles/position across the scope of services.
Selection - Either through a direct award or a mini competition.
Call appointment will be completed for each project.
The lotProcurement structure
single lot · value publishedLot #1AwardedPublished value£10,000,000
- Economic & financial standing
Full details are included in the invitation to tender document.
- Technical & professional ability
Full details are included in the invitation to tender document.
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
- Price: Full details of the Technical and Financial Evaluation criteria and scoring are included in the Invitation to Tender document.
- Quality: Full details of the Technical and Financial Evaluation criteria and scoring are included in the Invitation to Tender document.
- Economic & financial standing
Full details are included in the invitation to tender document.
- Technical & professional ability
Full details are included in the invitation to tender document.
- “Creative Marketing Services (Sales) framework” is a framework: the contest is a place on its panel, up to 4 suppliers, not a single contract: call-offs may be direct or by further competition.
Procedure terms & legal framework
From the official record- Procedure method
- Competitive flexible procedure
- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Above threshold (FTS publication)
- Regulatory regime
- Standard
- Commercial structure
- Framework agreement
- Who may use this agreement
- Anchor may permit use of the framework by any other contracting authority and this will be at Anchor's sole discretion and will be subject to payment of a fix fee of £5,000.
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Yes · next expected 21 Jan 2029
- First published
- 21 May 2025, 10:17 BST
- Last source update
- 31 Oct 2025, 15:25 GMT
- Award evaluation window
- Submission end – 9 Jul 2025
- Authority reference
C9932- FTS notice number
2025/S 000-023622- Latest notice
- Contract details notice (UK7)
- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-0519eaFind a Tender
- How it runs
This tender process will consist of two stages:
- Stage 1 - Procurement Specific Questionnaire (PSQ) - This current stage of the process will provide a means of shortlisting suppliers to be invited to submit a formal tender, and for establishing that all Participants invited to tender are able to meet the conditions of participation, including any minimum standards required by Anchor. The top 8 bids will advance to stage 2.
- Stage 2 - Invitation to Tender (ITT): Shortlisted Participants will be invited to submit a tender. This process will be a single-stage tender process requiring a price and quality submission in a format specified by Anchor, along with a presentation brief. The draft ITT documents are included within this document pack. All bidders should complete both the PSQ and ITT packs, Anchor will evaluate the PSQ bids initially and only the lead 8 bids from PSQ will be scored at ITT. The Top 4 highest scoring bids from stage 2 will form the framework.
How it was run
Official notice- Appointment period ends
- 27 Jun 2025, 12:00 BST
- Clarification deadline
- 24 Jun 2025, 12:00 BST
- Submission channel
- Official e-sourcing portal
- Electronic submission
- Allowed
- Accepted languages
- en
- Supplier levy on call-offs (max %)
call-off levy · The Contracting Authority will charge a fee for access by external framework users but this will be recovered directly from the user not the supplier.
The tender documentation can be found here: anchor.my.salesforce-sites.com ↗ Supply of Creative Marketing Services (Sales) Framework (C9932)
Timeline
21 May 2025 → 31 Oct 2025 · 8 dates- Tender notice published21 May 2025, 10:17 BST
- Clarification questions by24 Jun 2025, 12:00 BST
- Admission / appointment period endsperiod end, not a bid countdown27 Jun 2025, 12:00 BST
- Award decision expected by9 Jul 2025, 23:59 BST
- Contract starts21 Jul 2025, 00:00 BST
- Assessment summaries sent8 Aug 2025, 00:00 BST
- Standstill ends19 Aug 2025, 23:59 BST
- Latest notice published355 days ago31 Oct 2025, 15:25 GMT
Notice history
10 events · 4 releases on Find a Tender · since 21 May 2025- Tender notice published21 May 2025, 10:17 BSTUK4
- Tender notice published22 May 2025, 09:45 BSTUK4
- Procurement method changed22 May 2025, 09:45 BST
- Deadline moved to 27 Jun 2025, 12:00 BST22 May 2025, 09:45 BST+7 days · was 20 Jun 2025, 12:00 BST
- Contract award notice published8 Aug 2025, 17:36 BSTUK6
- Status changed to complete8 Aug 2025, 17:36 BST
- Procurement method changed8 Aug 2025, 17:36 BST
- Buyer details updated8 Aug 2025, 17:36 BST
- Contract signature expected29 Aug 2025, 23:59 BSTscheduled
- Contract details notice published31 Oct 2025, 15:25 GMTUK7
Published amendments (1)
Corrected Enquiry deadline to 24/06/2025, submission deadline to 27/06/2025.
Routine re-releases (4)
- 2025-05: 1 release · 21 May 2025
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| FLUID IDEAS LIMITEDSME, Mediaworks UK Limited SME, Steffco Ltd trading as ResourceSME, WE ARE FRED CREATIVE LTDSME1 Sept 2025 – 31 Aug 2029 | £10,000,000 | 7 Aug 2025 | Awarded |
Contracts
Contract 1 · FLUID IDEAS LIMITEDSME, Mediaworks UK Limited SME, Steffco Ltd trading as ResourceSME, WE ARE FRED CREATIVE LTDSME
- Signed
- 20 Oct 2025
- Value
- £10,000,000
- Period
- 20 Oct 2025 – 19 Oct 2029
- Status
- active
Bid statistics published by the authority
| Bids | SME | VCSE | Valid bid range |
|---|---|---|---|
| 9final-stage tenders | 9 | 0 | — |
Who bid
- wonFLUID IDEAS LIMITEDSME · East Midlands
- wonMEDIAWORKS UK LIMITEDSME · North East England
- wonSTEFFCO LIMITEDSME · Yorkshire and the Humber
- wonWE ARE FRED CREATIVE LTDSME · East of England
- did not winCAST MEDIA GROUP LIMITEDSME · Yorkshire and the Humber
- did not winFOUR COMMUNICATIONS LIMITEDSME · Greater London
- did not winFULL COMMUNICATIONS HOLDINGS LIMITEDSME · Greater London
- did not winSTAUNTON ROOK LIMITEDSME · North West England
- did not winJHM INVEST LTDSME · West Midlands
Bidders as named on the Procurement Act 2023 award notice. “Won” means the bidder holds an award on this notice.
Contracting authority & participating public bodies
2 public bodies on the noticeFramework contractors & participating bidders
9 commercial parties on the notice · 4 awarded- CAST MEDIA GROUP LIMITEDBidder / tenderer
- FLUID IDEAS LIMITEDFramework contractor
- FOUR COMMUNICATIONS LIMITEDBidder / tenderer
- FULL COMMUNICATIONS HOLDINGS LIMITEDBidder / tenderer
- JHM INVEST LTDBidder / tenderer
- MEDIAWORKS UK LIMITEDFramework contractor
- STAUNTON ROOK LIMITEDBidder / tenderer
- STEFFCO LIMITEDFramework contractor
- WE ARE FRED CREATIVE LTDFramework contractor
Official documents & specifications (4)
Official links; attachments are not copiedNotices published for this procedure
- Contract details notice Contract details notice on Find a Tender
- Contract award notice Contract award notice on Find a Tender
- Tender notice Tender notice on Find a Tender
- Tender notice Tender notice on Find a Tender