Creative Agency

{
  "id": "072550-2025",
  "tag": [
    "planning"
  ],
  "date": "2025-11-10T16:49:14Z",
  "ocid": "ocds-h6vhtk-05de13",
  "buyer": {
    "id": "GB-COH-03266760",
    "name": "SOUTH WESTERN RAILWAY LIMITED"
  },
  "tender": {
    "id": "ocds-h6vhtk-05de13",
    "lots": [
      {
        "id": "1",
        "status": "planned",
        "renewal": {
          "description": "to be confirmed"
        },
        "hasRenewal": true,
        "suitability": {
          "sme": true,
          "vcse": true
        },
        "contractPeriod": {
          "endDate": "2028-05-31T23:59:59+01:00",
          "startDate": "2026-06-01T00:00:00+01:00",
          "maxExtentDate": "2030-05-31T23:59:59+01:00"
        }
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryAddresses": [
          {
            "region": "UKC",
            "country": "GB",
            "countryName": "United Kingdom"
          },
          {
            "region": "UKD",
            "country": "GB",
            "countryName": "United Kingdom"
          },
          {
            "region": "UKE",
            "country": "GB",
            "countryName": "United Kingdom"
          },
          {
            "region": "UKF",
            "country": "GB",
            "countryName": "United Kingdom"
          },
          {
            "region": "UKG",
            "country": "GB",
            "countryName": "United Kingdom"
          },
          {
            "region": "UKH",
            "country": "GB",
            "countryName": "United Kingdom"
          },
          {
            "region": "UKI",
            "country": "GB",
            "countryName": "United Kingdom"
          },
          {
            "region": "UKJ",
            "country": "GB",
            "countryName": "United Kingdom"
          },
          {
            "region": "UKK",
            "country": "GB",
            "countryName": "United Kingdom"
          }
        ],
        "additionalClassifications": [
          {
            "id": "79000000",
            "scheme": "CPV",
            "description": "Business services: law, marketing, consulting, recruitment, printing and security"
          }
        ]
      }
    ],
    "title": "Creative Agency",
    "status": "planned",
    "legalBasis": {
      "id": "2023/54",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents",
      "scheme": "UKPGA"
    },
    "awardPeriod": {
      "endDate": "2026-03-06T23:59:59Z"
    },
    "description": "The Procurement is for the the provision of Strategic and Creative Marketing Services, Account and Project Management and Production Services. \nThe Agency will be responsible for the development and delivery of integrated through the line campaigns for the Customer to meet a written set of agreed KPIs and objectives. The detail of such campaigns will be defined in an agreed brief and subsequent scope of work. \nCampaigns could include, but are not limited to: -\nAnnual SWR leisure campaigns, \nTactical Campaigns, \nCommuter campaigns, \nReactive campaigns.\nSuch campaigns will comprise of multiple owned, earned and paid channels (as agreed in writing in a separate scope of work for each campaign) including, but not limited to: -\nTV, \nRadio,\nEmail,\nDigital display,\nWebsite, \nSocial media, \nStation Posters and on-board media. \nLeaflets & flyers, \nPress, \nServices supplied  to include: \nCreative services\nAccount and Project Management services\nFinancial reconciliations services\nProduction services",
    "tenderPeriod": {
      "endDate": "2026-01-30T23:59:59Z"
    },
    "communication": {
      "futureNoticeDate": "2025-12-01T23:59:59Z"
    },
    "aboveThreshold": true,
    "submissionTerms": {
      "languages": [
        "en"
      ],
      "electronicSubmissionPolicy": "allowed"
    },
    "procurementMethod": "open",
    "mainProcurementCategory": "services",
    "procurementMethodDetails": "Competitive flexible procedure"
  },
  "parties": [
    {
      "id": "GB-COH-03266760",
      "name": "SOUTH WESTERN RAILWAY LIMITED",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKI44",
        "country": "GB",
        "locality": "London",
        "postalCode": "SE1 9LQ",
        "countryName": "United Kingdom",
        "streetAddress": "South Bank Central 4th Floor, 30 Stamford Street,"
      },
      "details": {
        "classifications": [
          {
            "id": "publicUndertaking",
            "scheme": "UK_CA_TYPE",
            "description": "Public undertaking"
          }
        ]
      },
      "identifier": {
        "id": "03266760",
        "scheme": "GB-COH"
      },
      "contactPoint": {
        "email": "procurementandcontracts@swrailway.com"
      },
      "additionalIdentifiers": [
        {
          "id": "PQHL-7495-VCQT",
          "scheme": "GB-PPON"
        }
      ]
    }
  ],
  "language": "en",
  "planning": {
    "documents": [
      {
        "id": "072550-2025",
        "url": "https://www.find-tender.service.gov.uk/Notice/072550-2025",
        "format": "text/html",
        "noticeType": "UK3",
        "description": "Planned procurement notice on Find a Tender",
        "documentType": "plannedProcurementNotice",
        "datePublished": "2025-11-10T16:49:14Z"
      }
    ]
  },
  "initiationType": "tender"
}