Official UK procurement notice
RBGKEW1483 Legacy Proposition Development
Authority: Royal Botanic Gardens, Kew (Public body)
Sectors: Business Services & Consultancy (79) Delivery: North East (UKC)North West (UKD)Yorkshire & Humber (UKE)
Awarded value£36,000published contract · exc. VAT
Awarded 3 Nov 2025no call for competition
Awarded to Legacy Futures
What is being bought
Published requirement descriptionWe are looking for support from a specialist legacy consultancy to develop a legacy marketing proposition using the new brand framework. The objective is to develop a proposition that uses Kew's cause messaging to grow awareness of legacy giving at Kew, inspires new audiences to enquire about leaving a legacy to Kew in their Will and helps engage our current enquirer and intends base.
The scope of this project it:
- Strategy development and audience insight
- Proposition development
- Key messages
- Case studies
Creative development, media buying and activation are not part of this brief.
The lotProcurement structure
single lot · no lot value publishedLot #1Awarded
Procedure terms & legal framework
From the official record- Procedure method
- Below threshold - without competition
- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Notice status
- Awarded without competition
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Direct award (no call for competition)
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Unspecified in notice
- First published
- 27 Nov 2025, 12:42 GMT
- Last source update
- 27 Nov 2025, 12:42 GMT
- Authority reference
RBGKEW1483- FTS notice number
2025/S 000-077658- Latest notice
- Contract details notice (UK7)
- Delivery area
- Official registry OCID
ocds-h6vhtk-05ea1aFind a Tender
Notice history
1 event · 1 release on Find a Tender- Contract details notice published27 Nov 2025, 12:42 GMTUK7
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecastAwards 1
Awarded value £36,0001 contract exc. VAT
Contracts signed 1latest 3 Nov 2025
| Awarded to | Value | Date | Status |
|---|---|---|---|
| Legacy FuturesSME | £36,000 † | — | Awarded |
Contracts
Contract 1 · Legacy FuturesSME
- Signed
- 3 Nov 2025
- Value
- £36,000
- Period
- 3 Nov 2025 – 31 Oct 2026 · up to 30 Oct 2027 with extensions
- Status
- active
- Extensions
- 1 Year.
Contracting authority & participating public bodies
Bidders & participating suppliers
1 commercial party on the notice- Legacy FuturesAwarded supplier
Official documents & specifications (1)
Official links; attachments are not copiedNotices published for this procedure
- Contract details notice Contract details notice on Find a Tender