Official UK procurement notice
Customer Pulse, Advertising and Marketing Evaluation
Authority: Transport for London (Public body)
Provision of market research services to deliver TfL's Customer Pulse and Advertising & Marketing Evaluation programmes, including online survey fieldwork, data analysis, reporting and insight to measure customer perceptions, behaviours and the effectiveness of marketing campaigns. This was a mini competition via the GCA Research and Insights Framework DPS (RM6126)
What is being bought
Published requirement descriptionProvision of market research services to deliver TfL's Customer Pulse and Advertising & Marketing Evaluation programmes, including online survey fieldwork, data analysis, reporting and insight to measure customer perceptions, behaviours and the effectiveness of marketing campaigns.
CPV: Research services
The lotProcurement structure
single lot · no lot value publishedLot #1Awarded
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| Ipsos MORI | £1,194,110 † | — | Awarded |
Contracts
Contract 104098-2026-1 · Ipsos MORI
- Signed
- 7 Oct 2026
- Value
- £1,194,110
- Status
- active
Bid statistics published by the authority
| Bids | SME | VCSE | Valid bid range |
|---|---|---|---|
| 4bids | — | — | — |
Procedure terms & legal framework
From the official record- Procedure method
- Award procedure without prior publication of a call for competition
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Awarded without competition
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Direct award (no call for competition)
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Unspecified in notice
- First published
- 3 Nov 2026, 11:04 GMT
- Last source update
- 3 Nov 2026, 11:04 GMT
- Authority reference
TfL 96998- FTS notice number
2026/S 000-104098- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-079657Find a Tender
- Why no open competition
- The procurement falls outside the scope of application of the directive
- Published justification
The award of this contract is lawful without the prior publication of a standalone Tender Notice because it constitutes a call-off contract from an established Dynamic Purchasing System (DPS) in accordance with PCR2015.
Contracting authority & participating public bodies
Dispute resolution & review bodies
- The Public Procurement Review ServiceReview body
Bidders & participating suppliers
1 commercial party on the notice- Ipsos Mori UK LimitedAwarded supplier
Official documents & specifications
Official links; attachments are not copiedNo document links were published on the notice.