Official UK procurement notice
Corporate Design Contract · UK public procurement notice
Authority: Transport for London (Public body)
What is being bought
Published requirement descriptionA full-service Creative agency is required to provide on-going support to TfL Customer Marketing & Behaviour Change (CMBC), TfL Design, Consultation and Places for London teams for various campaign activities.
This Agreement will enable TfL to implement successful marketing and consultation campaigns in support of business objectives, specifically to deliver campaign materials.
The chosen Creative agency's scope of work will include:
- Creation of concepts for Customer Marketing & Behaviour Change and Consultation campaigns
- Execution of concepts into campaign assets across all type of media such as print, posters, online, social media and radio
- Adaptation of existing creative concepts
- Customer information e.g. posters, press ads, online ads, leaflets, letters, timetables, face to face activity etc.
- Events and exhibitions on an ad hoc project basis
- Translation services
- Face to Face marketing
CPV: Marketing services
The lotProcurement structure
single lot · no lot value publishedLot #1Transport for London (TfL) requires 2D corporate design campaign services, to be…Awarded
Transport for London (TfL) requires 2D corporate design campaign services, to be provided by creative design agencies to support several business units (BU), including Customer Marketing and behaviour Change (CMBC), Design and Public Consultation, to support with the creative development of design and communications.
The outcome of such designs, aids each of the BU to solve problems and deliver target business to customer (B2C) communication and marketing services. Print of any literature derived from the designs, are excluded from this requirement.
This is a zero spend contract, where works are requested on an adhoc basis. TfL is only committed to spend at the point that we 'call off' from this contract
Procedure terms & legal framework
From the official record- Procedure method
- Award procedure without prior publication of a call for competition
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Awarded without competition
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Direct award (no call for competition)
- GPA / WTO covered
- Yes (GPA)
- Recurring procurement
- Unspecified in notice
- First published
- 19 Feb 2026, 11:26 GMT
- Last source update
- 19 Feb 2026, 11:26 GMT
- FTS notice number
2026/S 000-015152- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-0657f3Find a Tender
- Why no open competition
- The procurement falls outside the scope of application of the directive
- Published justification
Call off from CCS RM6124 DPS - Under PCR2015.
Categories were filtered by selection available on the CCS.
All suppliers were sent an early market engagement to complete and would allow us to register them to SAP Ariba.
An expression of interest, was then sent out to all suppliers a further two times to allow us to register them to SAP Ariba
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| Definition Group LimitedSMECorporate Design | — | — | Awarded |
Contracts
Corporate Design · Definition Group LimitedSME
- Signed
- 16 Feb 2026
- Value
- —
- Status
- active
Bid statistics published by the authority
| Lot | Bids | SME | VCSE | Valid bid range |
|---|---|---|---|---|
| Transport for London (TfL) requires 2D corporate design campaign services, to be… | 1bids | — | — | £1 – £2,000,000 |
| Whole notice | — | — | — | £1 – £2,064,526 |
Contracting authority & participating public bodies
Bidders & participating suppliers
1 commercial party on the notice- Definition GroupAwarded supplier
Official documents & specifications
Official links; attachments are not copiedNo document links were published on the notice.