Corporate Design Contract

{
  "id": "015152-2026",
  "tag": [
    "award",
    "contract"
  ],
  "bids": {
    "statistics": [
      {
        "id": "5",
        "value": 1,
        "measure": "bids",
        "relatedLot": "1"
      },
      {
        "id": "3",
        "value": 1,
        "measure": "lowestValidBidValue",
        "currency": "GBP",
        "relatedLot": "1"
      },
      {
        "id": "4",
        "value": 2000000,
        "measure": "highestValidBidValue",
        "currency": "GBP",
        "relatedLot": "1"
      },
      {
        "id": "1",
        "value": 1,
        "measure": "lowestValidBidValue",
        "currency": "GBP"
      },
      {
        "id": "2",
        "value": 2064526,
        "measure": "highestValidBidValue",
        "currency": "GBP"
      }
    ]
  },
  "date": "2026-02-19T11:26:31Z",
  "ocid": "ocds-h6vhtk-0657f3",
  "buyer": {
    "id": "GB-COH-06745516",
    "name": "Transport for London"
  },
  "awards": [
    {
      "id": "015152-2026-CW86403 - TfL96808-1",
      "title": "Corporate Design",
      "status": "active",
      "suppliers": [
        {
          "id": "GB-COH-14192023",
          "name": "Definition Group"
        }
      ],
      "relatedLots": [
        "1"
      ]
    }
  ],
  "tender": {
    "id": "ocds-h6vhtk-0657f3",
    "lots": [
      {
        "id": "1",
        "status": "cancelled",
        "options": {
          "description": "This is a two year contract with the option to extend plus 1, plus 1"
        },
        "hasOptions": true,
        "description": "Transport for London (TfL) requires 2D corporate design campaign services, to be provided by creative design agencies to support several business units (BU), including Customer Marketing and behaviour Change (CMBC), Design and Public Consultation, to support with the creative development of design and communications. \nThe outcome of such designs, aids each of the BU to solve problems and deliver target business to customer (B2C) communication and marketing services. Print of any literature derived from the designs, are excluded from this requirement. \nThis is a zero spend contract, where works are requested on an adhoc basis. TfL is only committed to spend at the point that we 'call off' from this contract",
        "awardCriteria": {
          "criteria": [
            {
              "name": "Financial",
              "type": "cost",
              "description": "40%"
            },
            {
              "name": "Technical",
              "type": "cost",
              "description": "50%"
            },
            {
              "name": "Social Value",
              "type": "cost",
              "description": "10%"
            }
          ]
        }
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryAddresses": [
          {
            "region": "UKC"
          },
          {
            "region": "UKD"
          },
          {
            "region": "UKE"
          },
          {
            "region": "UKF"
          },
          {
            "region": "UKG"
          },
          {
            "region": "UKH"
          },
          {
            "region": "UKI"
          },
          {
            "region": "UKJ"
          },
          {
            "region": "UKK"
          }
        ]
      }
    ],
    "title": "Corporate Design Contract",
    "status": "complete",
    "coveredBy": [
      "GPA"
    ],
    "legalBasis": {
      "id": "32014L0024",
      "scheme": "CELEX"
    },
    "description": "A full-service Creative agency is required to provide on-going support to TfL Customer Marketing & Behaviour Change (CMBC), TfL Design, Consultation and Places for London teams for various campaign activities.\nThis Agreement will enable TfL to implement successful marketing and consultation campaigns in support of business objectives, specifically to deliver campaign materials.\nThe chosen Creative agency's scope of work will include:\n• Creation of concepts for Customer Marketing & Behaviour Change and Consultation campaigns\n• Execution of concepts into campaign assets across all type of media such as print, posters, online, social media and radio\n• Adaptation of existing creative concepts\n• Customer information e.g. posters, press ads, online ads, leaflets, letters, timetables, face to face activity etc.\n• Events and exhibitions on an ad hoc project basis\n• Translation services\n• Face to Face marketing",
    "classification": {
      "id": "79342000",
      "scheme": "CPV",
      "description": "Marketing services"
    },
    "procurementMethod": "limited",
    "mainProcurementCategory": "services",
    "procurementMethodDetails": "Award procedure without prior publication of a call for competition",
    "procurementMethodRationale": "Call off from CCS RM6124 DPS - Under PCR2015.\nCategories were filtered by selection available on the CCS.\nAll suppliers were sent an early market engagement to complete and would allow us to register them to SAP Ariba.\nAn expression of interest, was then sent out to all suppliers a further two times to allow us to register them to SAP Ariba",
    "procurementMethodRationaleClassifications": [
      {
        "id": "D_OUTSIDE_SCOPE",
        "scheme": "TED_PT_AWARD_CONTRACT_WITHOUT_CALL",
        "description": "The procurement falls outside the scope of application of the directive"
      }
    ]
  },
  "parties": [
    {
      "id": "GB-COH-06745516",
      "name": "Transport for London",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKI41",
        "locality": "London",
        "postalCode": "E201JN",
        "countryName": "United Kingdom",
        "streetAddress": "5 Endeavour Square"
      },
      "details": {
        "url": "https://www.tfl.gov.uk/info-for/suppliers-and-contractors/",
        "classifications": [
          {
            "id": "BODY_PUBLIC",
            "scheme": "TED_CA_TYPE",
            "description": "Body governed by public law"
          },
          {
            "id": "01",
            "scheme": "COFOG",
            "description": "General public services"
          }
        ]
      },
      "identifier": {
        "id": "06745516",
        "scheme": "GB-COH",
        "legalName": "Transport for London"
      },
      "contactPoint": {
        "name": "Mark Flegg",
        "email": "markflegg@tfl.gov.uk"
      }
    },
    {
      "id": "GB-COH-14192023",
      "name": "Definition Group",
      "roles": [
        "supplier"
      ],
      "address": {
        "region": "UKI",
        "locality": "London",
        "countryName": "United Kingdom"
      },
      "details": {
        "scale": "large"
      },
      "identifier": {
        "id": "14192023",
        "scheme": "GB-COH",
        "legalName": "Definition Group"
      }
    },
    {
      "id": "GB-FTS-6187",
      "name": "Transport for London",
      "roles": [
        "reviewBody"
      ],
      "address": {
        "locality": "London",
        "countryName": "United Kingdom"
      },
      "identifier": {
        "legalName": "Transport for London"
      }
    }
  ],
  "language": "en",
  "contracts": [
    {
      "id": "015152-2026-CW86403 - TfL96808-1",
      "title": "Corporate Design",
      "status": "active",
      "awardID": "015152-2026-CW86403 - TfL96808-1",
      "dateSigned": "2026-02-16T00:00:00Z"
    }
  ],
  "initiationType": "tender"
}