awardUpdateFind a Tender · award Update

Brand Refresh

Buyer: UNIVERSITY OF SUSSEX(THE) →

BuyerUNIVERSITY OF SUSSEX(THE)

StatusawardUpdate

DeadlineNot published

ValueValue not published

Published17 Dec 2025

What is being bought

The source has not published a summary for this record.

Delivery location

UKJ2

Lot details

Lot 1

Appointment of a brand agency partner to deliver a refreshed brand creative and associated services for the University of Sussex.

What is included

Item	Category	Quantity
1	Not published	Not published

Comparable-procurement analytics

Benchmarked against retained Find a Tender procedures with CPV division 79. The category anchor is Promotional services (79342200); this is a deliberately broad market comparator. The comparison is shown at several levels rather than pretending one company or region is always the best benchmark.

Comparison set	Procedures	Reported bids per procedure	Named award suppliers	Price evidence
Market: CPV division 79	13,740	4 median · 30.9 average (5,804 of 13,740 with a bid count)	3.2 average (6,507 of 13,740 with named award suppliers)	1 comparable price pairs
Same buyer	11	3 median · 3.9 average (9 of 11 with a bid count)	1 average (9 of 11 with named award suppliers)	Not published
Delivery region: UKJ2	60	3 median · 214.8 average (38 of 60 with a bid count)	3.4 average (39 of 60 with named award suppliers)	Not published

“Reported bids” is an official aggregate, sometimes reported per lot; it is the closest available competition measure. “Named award suppliers” are winners, not all applicants.

Price-outcome signal

Not enough comparable procedures currently publish both a GBP tender value and a usable lowest-valid-bid value to calculate a responsible price-reduction benchmark. Tenderline deliberately does not infer a saving from named award suppliers or from missing award values.

Procurement strategy & market signals

Framework agreementNot published

Dynamic purchasing systemNot published

Competitive procurementNot published

Recurring requirementNot published

Procurement method rationaleNot published

Rationale classificationsNot published

Special regimeNot published

Covered byNot published

Submission policyNot published

Selection criteriaNot published

Risk detailsNot published

Planning & early market engagement

BudgetNot published

No-engagement rationaleNot published

Planning documents0

Planning milestones0

No planning milestones published.

Related procurements

No linked framework, prior procurement or reprocurement published.

Awards

083881-2025-US_25159/US_25306-1

Statusactive

SupplierHudson Fuggle Limited

Contracts

083881-2025-US_25159/US_25306-1

Statusactive

Value£152,308

Documents & submission route

No documents are published in the current source record.

Source data inventory

Diagnostic view. “Not published” means this current release does not provide a value.

OCID	ocds-h6vhtk-050efa
Latest release ID	083881-2025
Latest release timestamp	Wed Dec 17 2025 13:59:45 GMT+0000 (Coordinated Universal Time)
Source	find-a-tender
Official notice URL	Not published
Tender status	Not published
Procurement method	Not published
Procurement method details	Not published
Main procurement category	services
Above threshold	Not published
Legal basis	32014L0024
Tender period: start	Not published
Tender period: end	Not published
Expression of interest deadline	Not published
Enquiry deadline	Not published
Award period: start	Not published
Award period: end	Not published
Submission method details	Not published
Submission languages	Not published
Electronic catalogue policy	Not published
Total tender value	Not published
Tender lots in source	1
Tender items in source	1
Tender documents in source	0
Awards in latest release	1
Contracts in latest release	1
Parties in latest release	3

Notice history

Date	Event	Reference
17 Dec 2025	awardUpdate, contractUpdate	083881-2025
8 May 2025	award, contract	019788-2025

All source data

Unmodified official OCDS data retained by Tenderline for this procurement process.

Complete current OCDS release JSON

{
  "id": "083881-2025",
  "tag": [
    "awardUpdate",
    "contractUpdate"
  ],
  "date": "2025-12-17T13:59:45Z",
  "ocid": "ocds-h6vhtk-050efa",
  "buyer": {
    "id": "GB-COH-RC000672",
    "name": "UNIVERSITY OF SUSSEX(THE)"
  },
  "awards": [
    {
      "id": "083881-2025-US_25159/US_25306-1",
      "status": "active",
      "suppliers": [
        {
          "id": "GB-COH-03912072",
          "name": "Hudson Fuggle Limited"
        }
      ],
      "relatedLots": [
        "1"
      ]
    }
  ],
  "tender": {
    "id": "US_25306",
    "lots": [
      {
        "id": "1",
        "description": "Appointment of a brand agency partner to deliver a refreshed brand creative and associated services for the University of Sussex.",
        "contractPeriod": {
          "durationInDays": 540
        }
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryAddresses": [
          {
            "region": "UKJ2"
          }
        ]
      }
    ],
    "title": "Brand Refresh",
    "legalBasis": {
      "id": "32014L0024",
      "scheme": "CELEX"
    },
    "classification": {
      "id": "79342200",
      "scheme": "CPV",
      "description": "Promotional services"
    },
    "mainProcurementCategory": "services"
  },
  "parties": [
    {
      "id": "GB-COH-RC000672",
      "name": "UNIVERSITY OF SUSSEX(THE)",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKJ2",
        "locality": "Falmer, Brighton",
        "postalCode": "BN19RH",
        "countryName": "United Kingdom",
        "streetAddress": "Sussex House"
      },
      "details": {
        "url": "https://www.sussex.ac.uk/"
      },
      "identifier": {
        "id": "RC000672",
        "scheme": "GB-COH",
        "legalName": "UNIVERSITY OF SUSSEX(THE)"
      },
      "contactPoint": {
        "name": "Kelly Feldman",
        "email": "k.feldman@sussex.ac.uk"
      }
    },
    {
      "id": "GB-COH-03912072",
      "name": "Hudson Fuggle Limited",
      "roles": [
        "supplier"
      ],
      "address": {
        "region": "UKI",
        "locality": "London",
        "countryName": "United Kingdom"
      },
      "details": {
        "scale": "sme"
      },
      "identifier": {
        "id": "03912072",
        "scheme": "GB-COH",
        "legalName": "Hudson Fuggle Limited"
      }
    },
    {
      "id": "GB-FTS-44309",
      "name": "University of Sussex",
      "roles": [
        "reviewBody"
      ],
      "address": {
        "locality": "Brighton",
        "countryName": "United Kingdom"
      },
      "identifier": {
        "legalName": "University of Sussex"
      }
    }
  ],
  "language": "en",
  "contracts": [
    {
      "id": "083881-2025-US_25159/US_25306-1",
      "items": [
        {
          "id": "1",
          "relatedLot": "1",
          "classification": {
            "id": "79342200",
            "scheme": "CPV",
            "description": "Promotional services"
          },
          "deliveryAddresses": [
            {
              "region": "UKJ2"
            }
          ]
        }
      ],
      "value": {
        "amount": 152307.5,
        "currency": "GBP"
      },
      "period": {
        "durationInDays": 540
      },
      "status": "active",
      "awardID": "083881-2025-US_25159/US_25306-1",
      "amendments": [
        {
          "id": "1",
          "rationale": "Need for additional works, services or supplies by the original contractor/concessionaire: As the agency responsible for the brand refresh Hudson Fuggle are the best placed supplier to deliver additional materials and support the university to implement the changes so they are embedded for ongoing use.",
          "description": "Additional services for brand refresh and implementation"
        }
      ],
      "dateSigned": "2025-03-31T00:00:00+01:00"
    }
  ],
  "initiationType": "tender"
}

Complete JSON history (2 releases)

17 Dec 2025 · 083881-2025 · awardUpdate, contractUpdate

{
  "id": "083881-2025",
  "tag": [
    "awardUpdate",
    "contractUpdate"
  ],
  "date": "2025-12-17T13:59:45Z",
  "ocid": "ocds-h6vhtk-050efa",
  "buyer": {
    "id": "GB-COH-RC000672",
    "name": "UNIVERSITY OF SUSSEX(THE)"
  },
  "awards": [
    {
      "id": "083881-2025-US_25159/US_25306-1",
      "status": "active",
      "suppliers": [
        {
          "id": "GB-COH-03912072",
          "name": "Hudson Fuggle Limited"
        }
      ],
      "relatedLots": [
        "1"
      ]
    }
  ],
  "tender": {
    "id": "US_25306",
    "lots": [
      {
        "id": "1",
        "description": "Appointment of a brand agency partner to deliver a refreshed brand creative and associated services for the University of Sussex.",
        "contractPeriod": {
          "durationInDays": 540
        }
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryAddresses": [
          {
            "region": "UKJ2"
          }
        ]
      }
    ],
    "title": "Brand Refresh",
    "legalBasis": {
      "id": "32014L0024",
      "scheme": "CELEX"
    },
    "classification": {
      "id": "79342200",
      "scheme": "CPV",
      "description": "Promotional services"
    },
    "mainProcurementCategory": "services"
  },
  "parties": [
    {
      "id": "GB-COH-RC000672",
      "name": "UNIVERSITY OF SUSSEX(THE)",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKJ2",
        "locality": "Falmer, Brighton",
        "postalCode": "BN19RH",
        "countryName": "United Kingdom",
        "streetAddress": "Sussex House"
      },
      "details": {
        "url": "https://www.sussex.ac.uk/"
      },
      "identifier": {
        "id": "RC000672",
        "scheme": "GB-COH",
        "legalName": "UNIVERSITY OF SUSSEX(THE)"
      },
      "contactPoint": {
        "name": "Kelly Feldman",
        "email": "k.feldman@sussex.ac.uk"
      }
    },
    {
      "id": "GB-COH-03912072",
      "name": "Hudson Fuggle Limited",
      "roles": [
        "supplier"
      ],
      "address": {
        "region": "UKI",
        "locality": "London",
        "countryName": "United Kingdom"
      },
      "details": {
        "scale": "sme"
      },
      "identifier": {
        "id": "03912072",
        "scheme": "GB-COH",
        "legalName": "Hudson Fuggle Limited"
      }
    },
    {
      "id": "GB-FTS-44309",
      "name": "University of Sussex",
      "roles": [
        "reviewBody"
      ],
      "address": {
        "locality": "Brighton",
        "countryName": "United Kingdom"
      },
      "identifier": {
        "legalName": "University of Sussex"
      }
    }
  ],
  "language": "en",
  "contracts": [
    {
      "id": "083881-2025-US_25159/US_25306-1",
      "items": [
        {
          "id": "1",
          "relatedLot": "1",
          "classification": {
            "id": "79342200",
            "scheme": "CPV",
            "description": "Promotional services"
          },
          "deliveryAddresses": [
            {
              "region": "UKJ2"
            }
          ]
        }
      ],
      "value": {
        "amount": 152307.5,
        "currency": "GBP"
      },
      "period": {
        "durationInDays": 540
      },
      "status": "active",
      "awardID": "083881-2025-US_25159/US_25306-1",
      "amendments": [
        {
          "id": "1",
          "rationale": "Need for additional works, services or supplies by the original contractor/concessionaire: As the agency responsible for the brand refresh Hudson Fuggle are the best placed supplier to deliver additional materials and support the university to implement the changes so they are embedded for ongoing use.",
          "description": "Additional services for brand refresh and implementation"
        }
      ],
      "dateSigned": "2025-03-31T00:00:00+01:00"
    }
  ],
  "initiationType": "tender"
}

8 May 2025 · 019788-2025 · award, contract

{
  "id": "019788-2025",
  "tag": [
    "award",
    "contract"
  ],
  "bids": {
    "statistics": [
      {
        "id": "2",
        "value": 3,
        "measure": "bids",
        "relatedLot": "1"
      }
    ]
  },
  "date": "2025-05-08T15:20:00+01:00",
  "ocid": "ocds-h6vhtk-050efa",
  "buyer": {
    "id": "GB-COH-RC000672",
    "name": "UNIVERSITY OF SUSSEX(THE)"
  },
  "awards": [
    {
      "id": "019788-2025-1",
      "status": "active",
      "suppliers": [
        {
          "id": "GB-COH-03912072",
          "name": "Hudson Fuggle Limited"
        }
      ],
      "relatedLots": [
        "1"
      ]
    }
  ],
  "tender": {
    "id": "US_25159",
    "lots": [
      {
        "id": "1",
        "status": "cancelled",
        "hasOptions": false,
        "description": "Appointment of a brand agency partner to deliver a refreshed brand creative for the University of Sussex.",
        "awardCriteria": {
          "criteria": [
            {
              "type": "price"
            }
          ]
        }
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryAddresses": [
          {
            "region": "UKC"
          },
          {
            "region": "UKD"
          },
          {
            "region": "UKE"
          },
          {
            "region": "UKF"
          },
          {
            "region": "UKG"
          },
          {
            "region": "UKH"
          },
          {
            "region": "UKI"
          },
          {
            "region": "UKJ"
          },
          {
            "region": "UKK"
          }
        ]
      }
    ],
    "title": "Rebranding",
    "status": "complete",
    "coveredBy": [
      "GPA"
    ],
    "legalBasis": {
      "id": "32014L0024",
      "scheme": "CELEX"
    },
    "description": "Appointment of a brand agency partner to deliver a refreshed brand creative for the University of Sussex.",
    "classification": {
      "id": "79342200",
      "scheme": "CPV",
      "description": "Promotional services"
    },
    "procurementMethod": "limited",
    "mainProcurementCategory": "services",
    "procurementMethodDetails": "Award procedure without prior publication of a call for competition",
    "procurementMethodRationale": "Quotes were obtained as part of an RFQ process. Value of tender is below PCR 2015 threshold for services.",
    "procurementMethodRationaleClassifications": [
      {
        "id": "D_OUTSIDE_SCOPE",
        "scheme": "TED_PT_AWARD_CONTRACT_WITHOUT_CALL",
        "description": "The procurement falls outside the scope of application of the directive"
      }
    ]
  },
  "parties": [
    {
      "id": "GB-COH-RC000672",
      "name": "UNIVERSITY OF SUSSEX(THE)",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKJ21",
        "locality": "Falmer, Brighton",
        "postalCode": "BN19RH",
        "countryName": "United Kingdom",
        "streetAddress": "Sussex House"
      },
      "details": {
        "url": "https://www.sussex.ac.uk/",
        "classifications": [
          {
            "id": "BODY_PUBLIC",
            "scheme": "TED_CA_TYPE",
            "description": "Body governed by public law"
          },
          {
            "id": "09",
            "scheme": "COFOG",
            "description": "Education"
          }
        ]
      },
      "identifier": {
        "id": "RC000672",
        "scheme": "GB-COH",
        "legalName": "UNIVERSITY OF SUSSEX(THE)"
      },
      "contactPoint": {
        "name": "Charlie Beeny",
        "email": "c.beeny@sussex.ac.uk"
      }
    },
    {
      "id": "GB-COH-03912072",
      "name": "Hudson Fuggle Limited",
      "roles": [
        "supplier"
      ],
      "address": {
        "region": "UK",
        "locality": "London",
        "countryName": "United Kingdom"
      },
      "details": {
        "scale": "sme"
      },
      "identifier": {
        "id": "03912072",
        "scheme": "GB-COH",
        "legalName": "Hudson Fuggle Limited"
      }
    },
    {
      "id": "GB-FTS-44309",
      "name": "University of Sussex",
      "roles": [
        "reviewBody"
      ],
      "address": {
        "locality": "Brighton",
        "countryName": "United Kingdom"
      },
      "identifier": {
        "legalName": "University of Sussex"
      }
    }
  ],
  "language": "en",
  "contracts": [
    {
      "id": "019788-2025-1",
      "value": {
        "amount": 83333,
        "currency": "GBP"
      },
      "status": "active",
      "awardID": "019788-2025-1",
      "dateSigned": "2025-03-31T00:00:00+01:00"
    }
  ],
  "initiationType": "tender"
}

Brand Refresh

What is being bought

Delivery location

Categories

Lot details

Lot 1

What is included

Comparable-procurement analytics

Price-outcome signal

Procurement strategy & market signals

Planning & early market engagement

Related procurements

Awards

083881-2025-US_25159/US_25306-1

Contracts

083881-2025-US_25159/US_25306-1

Documents & submission route

Source data inventory

Notice history

All source data