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planningFind a Tender · planning

Behaviour Change Agency

Buyer: Clarion Housing Group →

BuyerClarion Housing Group
Statusplanning
DeadlineNot published
Value£210,000
Published3 Sept 2026

What is being bought

Clarion's marketing strategy focuses on behaviour-change campaigns to support our residents and staff. We expect the supplier to be an expert in behaviour change and to assist Clarion Group with the marketing strategy in this area.

Delivery location

UKC, GB · UKD, GB · UKF, GB · UKG, GB · UKH, GB · UKJ, GB · UKK, GB

Categories

Advertising and marketing services 79340000

Lot details

Lot 1

No lot description published.

Statusplanning
Contract periodFrom 6 Sept 2027 to 5 Sept 2031
SME suitabilitySuitable for SMEs

What is included

ItemCategoryQuantity
1Advertising and marketing servicesNot published

Comparable-procurement analytics

Benchmarked against retained Find a Tender procedures with CPV division 79. The category anchor is Advertising and marketing services (79340000); this is a deliberately broad market comparator. The comparison is shown at several levels rather than pretending one company or region is always the best benchmark.

Comparison setProceduresReported bids per procedureNamed award suppliersPrice evidence
Market: CPV division 795,0383 median · 32.6 average (1,524 of 5,038 with a bid count)2.9 average (1,707 of 5,038 with named award suppliers)Not published
Same buyer1Not publishedNot publishedNot published
Delivery region: UKC2891 median · 12.6 average (93 of 289 with a bid count)2.8 average (102 of 289 with named award suppliers)Not published
Similar published value (0.5×–2×)5243 median · 6.6 average (21 of 524 with a bid count)1 average (21 of 524 with named award suppliers)Not published

“Reported bids” is an official aggregate, sometimes reported per lot; it is the closest available competition measure. “Named award suppliers” are winners, not all applicants.

Price-outcome signal

Not enough comparable procedures currently publish both a GBP tender value and a usable lowest-valid-bid value to calculate a responsible price-reduction benchmark. Tenderline deliberately does not infer a saving from named award suppliers or from missing award values.

Procurement strategy & market signals

Framework agreementNot published
Dynamic purchasing systemNot published
Competitive procurementNot published
Recurring requirementNot published
Procurement method rationaleNot published
Rationale classificationsNot published
Special regimeNot published
Covered byNot published
Submission policyNot published
Selection criteriaNot published
Risk detailsNot published

Planning & early market engagement

BudgetValue not published
No-engagement rationaleNot published
Planning documents1
Planning milestones1
MilestoneTypeDueStatus
During pre-market engagement (PME), we are keen to consult with suppliers to help shape the tender for this contract. Our goal is to ensure the eventual tender requirements and questions are efficient, deliverable, and effective. How to Access the PME Workspace • Register an Account: Sign up for free on ProcureCo at https://procureco.uk/supplier-signup/. • Request Group Access: Once your registration is approved, navigate to the Groups section and click “Request Access” on the project page here: https://procureco.uk/groups/clarion-housing-behavioural-change-agency/engagement20 Oct 2026scheduled

Related procurements

No linked framework, prior procurement or reprocurement published.

Documents & submission route

Source data inventory

Diagnostic view. “Not published” means this current release does not provide a value.

OCIDocds-h6vhtk-06f10e
Latest release ID083374-2026
Latest release timestampThu Sep 03 2026 10:14:46 GMT+0000 (Coordinated Universal Time)
Sourcefind-a-tender
Official notice URLNot published
Tender statusplanning
Procurement methodNot published
Procurement method detailsNot published
Main procurement categoryservices
Above thresholdYes
Legal basis2023/54
Tender period: startNot published
Tender period: endNot published
Expression of interest deadlineNot published
Enquiry deadlineNot published
Award period: startNot published
Award period: endNot published
Submission method detailsNot published
Submission languagesNot published
Electronic catalogue policyNot published
Total tender value£210,000
Tender lots in source1
Tender items in source1
Tender documents in source0
Awards in latest release0
Contracts in latest release0
Parties in latest release1

Notice history

DateEventReference
3 Sept 2026planning083374-2026

All source data

Unmodified official OCDS data retained by Tenderline for this procurement process.

Complete current OCDS release JSON
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  "date": "2026-09-03T11:14:46+01:00",
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    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryAddresses": [
          {
            "region": "UKC",
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            "countryName": "United Kingdom"
          },
          {
            "region": "UKD",
            "country": "GB",
            "countryName": "United Kingdom"
          },
          {
            "region": "UKF",
            "country": "GB",
            "countryName": "United Kingdom"
          },
          {
            "region": "UKG",
            "country": "GB",
            "countryName": "United Kingdom"
          },
          {
            "region": "UKH",
            "country": "GB",
            "countryName": "United Kingdom"
          },
          {
            "region": "UKJ",
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          {
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        ],
        "additionalClassifications": [
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    ],
    "title": "Behaviour Change Agency",
    "value": {
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    },
    "status": "planning",
    "legalBasis": {
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      "scheme": "UKPGA"
    },
    "description": "Clarion's marketing strategy focuses on behaviour-change campaigns to support our residents and staff. We expect the supplier to be an expert in behaviour change and to assist Clarion Group with the marketing strategy in this area.",
    "communication": {
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        "countryName": "United Kingdom",
        "streetAddress": "5th Floor, Greater London House, Hampstead Road"
      },
      "details": {
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        "classifications": [
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      "identifier": {
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      },
      "contactPoint": {
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        "telephone": "02038400069"
      }
    }
  ],
  "language": "en",
  "planning": {
    "documents": [
      {
        "id": "083374-2026",
        "url": "https://www.find-tender.service.gov.uk/Notice/083374-2026",
        "format": "text/html",
        "noticeType": "UK2",
        "description": "Preliminary market engagement notice on Find a Tender",
        "documentType": "marketEngagementNotice",
        "datePublished": "2026-09-03T11:14:46+01:00"
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    ],
    "milestones": [
      {
        "id": "engagement",
        "type": "engagement",
        "status": "scheduled",
        "dueDate": "2026-10-20T23:59:59+01:00",
        "description": "During pre-market engagement (PME), we are keen to consult with suppliers to help shape the tender for this contract. Our goal is to ensure the eventual tender requirements and questions are efficient, deliverable, and effective.\nHow to Access the PME Workspace\n• Register an Account: Sign up for free on ProcureCo at https://procureco.uk/supplier-signup/.\n• Request Group Access: Once your registration is approved, navigate to the Groups section and click “Request Access” on the project page here: https://procureco.uk/groups/clarion-housing-behavioural-change-agency/"
      }
    ]
  },
  "initiationType": "tender"
}
Complete JSON history (1 releases)
3 Sept 2026 · 083374-2026 · planning
{
  "id": "083374-2026",
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  "date": "2026-09-03T11:14:46+01:00",
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  "tender": {
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    "lots": [
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          "startDate": "2027-09-06T00:00:00+01:00"
        }
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    "items": [
      {
        "id": "1",
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          {
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            "countryName": "United Kingdom"
          },
          {
            "region": "UKF",
            "country": "GB",
            "countryName": "United Kingdom"
          },
          {
            "region": "UKG",
            "country": "GB",
            "countryName": "United Kingdom"
          },
          {
            "region": "UKH",
            "country": "GB",
            "countryName": "United Kingdom"
          },
          {
            "region": "UKJ",
            "country": "GB",
            "countryName": "United Kingdom"
          },
          {
            "region": "UKK",
            "country": "GB",
            "countryName": "United Kingdom"
          }
        ],
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          {
            "id": "79340000",
            "scheme": "CPV",
            "description": "Advertising and marketing services"
          }
        ]
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    ],
    "title": "Behaviour Change Agency",
    "value": {
      "amount": 210000,
      "currency": "GBP",
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    },
    "status": "planning",
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      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents",
      "scheme": "UKPGA"
    },
    "description": "Clarion's marketing strategy focuses on behaviour-change campaigns to support our residents and staff. We expect the supplier to be an expert in behaviour change and to assist Clarion Group with the marketing strategy in this area.",
    "communication": {
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    },
    "aboveThreshold": true,
    "mainProcurementCategory": "services"
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      "name": "Clarion Housing Group",
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      "address": {
        "region": "UKI31",
        "country": "GB",
        "locality": "London",
        "postalCode": "NW1 7QX",
        "countryName": "United Kingdom",
        "streetAddress": "5th Floor, Greater London House, Hampstead Road"
      },
      "details": {
        "url": "http://www.clarionhg.com",
        "classifications": [
          {
            "id": "publicAuthoritySubCentralGovernment",
            "scheme": "UK_CA_TYPE",
            "description": "Public authority - sub-central government"
          }
        ]
      },
      "identifier": {
        "id": "PQND-5289-JNDN",
        "scheme": "GB-PPON"
      },
      "contactPoint": {
        "name": "Aivars Kalvans",
        "email": "aivars.kalvans@clarionhg.com",
        "telephone": "02038400069"
      }
    }
  ],
  "language": "en",
  "planning": {
    "documents": [
      {
        "id": "083374-2026",
        "url": "https://www.find-tender.service.gov.uk/Notice/083374-2026",
        "format": "text/html",
        "noticeType": "UK2",
        "description": "Preliminary market engagement notice on Find a Tender",
        "documentType": "marketEngagementNotice",
        "datePublished": "2026-09-03T11:14:46+01:00"
      }
    ],
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      {
        "id": "engagement",
        "type": "engagement",
        "status": "scheduled",
        "dueDate": "2026-10-20T23:59:59+01:00",
        "description": "During pre-market engagement (PME), we are keen to consult with suppliers to help shape the tender for this contract. Our goal is to ensure the eventual tender requirements and questions are efficient, deliverable, and effective.\nHow to Access the PME Workspace\n• Register an Account: Sign up for free on ProcureCo at https://procureco.uk/supplier-signup/.\n• Request Group Access: Once your registration is approved, navigate to the Groups section and click “Request Access” on the project page here: https://procureco.uk/groups/clarion-housing-behavioural-change-agency/"
      }
    ]
  },
  "initiationType": "tender"
}