Find a TenderPlanned procurementPreliminary market engagement notice
Published 3 Sept 2026, 11:14 BST

Official UK procurement notice

Behaviour Change Agency · UK public procurement notice

Authority: Clarion Housing Group (Housing)

ServicesAbove thresholdSME suitable
Planned pipeline value£210,000pipeline notice, not a live tender
Tender notice expected 4 Jan 2027from the planned procurement notice
Contract term 4 yrsends 5 Sept 2031 · starts 6 Sept 2027

What is being bought

Published requirement description

Clarion's marketing strategy focuses on behaviour-change campaigns to support our residents and staff. We expect the supplier to be an expert in behaviour change and to assist Clarion Group with the marketing strategy in this area.

CPV: Advertising and marketing services

The lotProcurement structure

single lot · no lot value published
Lot #1Planned 4 yrsSME

Pipeline intelligence · planning stage: how this market runs before the tender is published

How Clarion Housing Group buys Advertising and marketing services (CPV 7934), and who usually turns up

Clarion Housing Group’s own published record, next to the published market for the same work. Frameworks and DPS are kept out: they attract a different number of bids. Whole-market view: Advertising and marketing services (CPV 7934) →

1

How the contest usually goes

Winner shares use published awards; bid and price charts use contested lots.

Question for the bid
This buyerClarion Housing Group · division 79
What to do with it
How often do SMEs win?
i

How often small and medium firms win.

Share of awards where the winner’s size is known.

The counts under this question show how many awards have a known supplier size.

Last 36 months.

Buyer: 13 of 19 known-size awards · market: no supplier sizes published
68%—

Small firms have won here. Neither number says whether you qualify; it describes who has been winning.

How often do local suppliers win?
i

How often local firms win similar work.

Winners with a registered address in the delivery region, out of awards with a known address.

A local branch does not count if the registered address is elsewhere.

Last 36 months.

Buyer: 3 of 3 known-location awards · market: no winner locations published
3 of 3—

Most of this buyer’s recorded winners are registered in the delivery region.

How long to a decision?
i

How long buyers here take to decide after bids close.

Middle value in days from the deadline to the first award notice, on competitions that published both dates.

Only decided tenders count, so slow ones still waiting are not in.

Last 36 months.

Buyer: 8 decided notices · market: no decision dates published
178 days—

Half of these awards were announced within 178 days of the bid deadline.

How often single-bid or direct?
i

How often work is awarded with no recorded rival.

Direct awards and tenders where every published lot count shows one bid.

The buyer’s share is a minimum: some awards have no bid count.

Thin markets produce this too; it is not proof of a tailored specification.

Last 36 months.

Buyer: at least 13 of 23 procurements with awards had no recorded rival · market: no bid counts or routes published
57%—

Direct awards or one recorded bid are common here. Check the route before spending time on a bid.

How many bids did past lots attract?

i

How many bids past lots received.

Each colour is a bid-count range. Only competed lots with a published count are included.

Past bids do not predict this tender.

Last 36 months.

This buyer11 lots with bid counts · all categories
27% had one bid
The marketNo bid counts published
Buyer · select a colour for counts
1 bid27%
Buyer: 3 of 11 lots with published bid counts.
2–355%
Buyer: 6 of 11 lots with published bid counts.
4–69%
Buyer: 1 of 11 lots with published bid counts.
7+9%
Buyer: 1 of 11 lots with published bid counts.

How did awards compare with estimates?

i

Where winning prices landed against estimates.

Each colour shows awards below, close to or above the published estimate, one lot at a time.

Past prices are a guide, not a bid price.

Last 36 months.

This buyer1 lot with estimate and award · broad CPV 79 · too few to chart
The marketNo estimate-and-award pairs published
2

Assess each lot
i

What past awards tell you about each lot.

See the forecast, this buyer’s earlier suppliers and firms with relevant wins.

No supplier is confirmed as a bidder.

Open a lot for its forecast, this buyer’s previous supplier and possible competitors, from published award history, not a bid list

Lot #1CPV 793448 monthsSME suitablePublished estimate£210k
Expected competition
i

How many bids this lot may attract.

The forecast uses similar past competitions. The bar shows either that forecast or past bid counts; the line below says which.

Each lot shows its own forecast based on its own category; forecasts for different lots of the same notice are not comparative. The bar shows 259 past lots.

A forecast, not a list of bidders.

—No model forecast yet16% single-bid risk
Past bids on 259 similar lots
1 bid16%
41 of 259 similar past lots received 1 bid (16%).
2–322%
56 of 259 similar past lots received 2–3 (22%).
4–628%
73 of 259 similar past lots received 4–6 (28%).
7+34%
89 of 259 similar past lots received 7+ (34%).
Comparable past lots usually drew 5 bids.
Commercial price forecast
i

Where the award price may land.

The forecast uses similar awards and the buyer’s estimate. The band covers the middle half of likely prices.

No comparable awards for this lot yet.

A statistical guide from past awards, not a price to bid.

—No model forecast yet
No comparable awards on record for this lot’s category yet. The published estimate is £210k, and the forecast stays empty until the market has a record to read.

Who has supplied this buyer on similar work?
i

Who has done similar work for this buyer.

Past contracts are matched by buyer, title and type of work.

A past supplier may not bid again.

No earlier contract of this buyer matches this lot on the published record.

Who could compete for this lot?
i

Who could compete for this lot?

Firms with relevant past wins. On a framework, we show firms on that agreement.

None is confirmed as a bidder.

Candidate suppliers for this notice have not been worked out yet, so this is not a verdict that nobody fits.

About this data
  • Source. Official UK public procurement notices (Find a Tender), reused under the Open Government Licence v3.0. New notices arrive through the day; the figures are rebuilt nightly.
  • Two views, kept apart. The authority’s own track record and the wider market for the same kind of work sit side by side and are never mixed. Where the local picture is too thin, a figure widens to a broader market and says which one it used.
  • Forecasts are labelled. The price forecast and its range, possible competitors and the earlier-work matches are our estimates from past awards: not published facts, not win chances and not price advice. Official notices do not say who is bidding.
  • Every figure shows what it rests on. Not every notice publishes a bid count, a value or a delivery region, so each figure carries the number of records behind it, and one built on few records is marked as such. The on a figure explains it; the counting rules are in the methodology. Spotted something wrong? Tell us.

Procedure terms & legal framework

From the official record
Legal basis
UKPGA · 2023/54 Procurement Act 2023
Procurement category
Services
Notice status
Planned procurement
Procurement threshold
Above threshold (FTS publication)
Regulatory regime
Standard
Commercial structure
Stand-alone contract (no framework)
Competition type
Competitive procedure
GPA / WTO covered
Unspecified in notice
Recurring procurement
Unspecified in notice
First published
3 Sept 2026, 11:14 BST
Last source update
3 Sept 2026, 11:14 BST
Authority reference
C1266
FTS notice number
2026/S 000-083374
Latest notice
Preliminary market engagement notice (UK2)
Classification (CPV)
Advertising and marketing services
Delivery area
North East (UKC)North West (UKD)East Midlands (UKF)West Midlands (UKG)East of England (UKH)South East (UKJ)South West (UKK)
Official registry OCID
ocds-h6vhtk-06f10e Find a Tender

How it was run

Official notice
Submission deadline
—

Timeline

3 Sept 2026 → 6 Sept 2027 · 4 dates
  1. Planning notice published47 days ago
    3 Sept 2026, 11:14 BST
  2. Today
    20 Oct 2026
  3. Market engagementwithin the hour
    20 Oct 2026, 23:59 BST

    During pre-market engagement (PME), we are keen to consult with suppliers to help shape the tender for this contract. Our goal is to ensure the eventual tender requirements and questions are efficient, deliverable, and effective.

    How to Access the PME Workspace

  4. Tender notice expectedin 76 days
    4 Jan 2027, 23:59 GMT
  5. Contract startsin 320 days
    6 Sept 2027, 00:00 BST

Notice history

1 event · 1 release on Find a Tender
  1. Preliminary market engagement notice published
    3 Sept 2026, 11:14 BST
    UK2

Commercial outcome & contract awards

Pipeline notice
Awards (0)
No award published
Contracts (0)
No contract published
Bid statistics
No aggregate bid statistics published

Contracting authority & participating public bodies

Clarion Housing Group

Contracting authorityPublic authority - sub-central government GB-PPON: PQND-5289-JNDN 5th Floor, Greater London House, Hampstead Road, London, London, NW1 7QXContact name, email, phone

Official documents & specifications (1)

Official links; attachments are not copied

Notices published for this procedure