002397 - Extend the contract for Mosaic Experian segmentation data

{
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  "date": "2025-11-05T15:08:07Z",
  "ocid": "ocds-h6vhtk-05db1f",
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    "name": "Durham County Council"
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              "countryName": "United Kingdom"
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    "title": "002397 - Extend the contract for Mosaic Experian segmentation data",
    "status": "complete",
    "legalBasis": {
      "id": "2023/54",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents",
      "scheme": "UKPGA"
    },
    "description": "Experian provides unique geodemographic segmentation systems for the public sector, applying the principles of geodemography to consumer household and individual data. Culture, Sport and Tourism are using the data to develop services and reduce costs. We need to renew the contract to continue this work. There are no other systems which provide this data and we need to continue to use Mosaic otherwise our ongoing research work would become void which is a waste of time and resource.",
    "procurementMethod": "direct",
    "procurementMethodDetails": "Below threshold - without competition"
  },
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      "id": "GB-PPON-PMPB-8772-VYWM",
      "name": "Durham County Council",
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        "postalCode": "DH1 5WB",
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      "identifier": {
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        "email": "ethan.bowman@durham.gov.uk"
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      "name": "Experian Marketing Services",
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        "country": "GB",
        "locality": "Nottingham",
        "postalCode": "NG80 1ZZ",
        "countryName": "United Kingdom",
        "streetAddress": "The Sir John Peace Building, Experian Way, NG2 Business Park"
      },
      "details": {
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        "scale": "sme"
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      "contactPoint": {
        "email": "international.procurement@experian.com"
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  "language": "en",
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      "value": {
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        "currency": "GBP",
        "amountGross": 48145.16
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      "period": {
        "endDate": "2028-02-01T23:59:59Z",
        "startDate": "2026-02-02T00:00:00Z"
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      "status": "active",
      "awardID": "1",
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          "id": "071322-2025",
          "url": "https://www.find-tender.service.gov.uk/Notice/071322-2025",
          "format": "text/html",
          "noticeType": "UK7",
          "description": "Contract details notice on Find a Tender",
          "documentType": "contractNotice",
          "datePublished": "2025-11-05T15:08:07Z"
        }
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      "dateSigned": "2025-11-05T00:00:00Z",
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