Official UK procurement notice
WGCD Media Buying, Integrated Marketing Campaigns and PR Services Framework Agreement
Authority: Llywodraeth Cymru / Welsh Government (Central government)
Re-procurement plannedMedia Buying Services, Integrated Marketing Campaigns and PR Services · tender expected
What is being bought2 lots · detail below
Published requirement descriptionAll Wales Framework Agreement for the provision of Media Buying Services, Integrated Marketing Campaigns and PR Services.
The Framework is broken down into two Lots. Lot 1 covers Media Buying Services and is being awarded to a single supplier. Lot 2 covers Integrated Marketing Campaigns and PR Services and is being awarded to 10 suppliers.
The Framework will be available for use by the Welsh Public Sector.
- The authority expects to re-tender this requirement around 12 Nov 2029, 23:59 GMT.
CPV: Advertising and marketing services
How this framework works
From the published notice- Type
- Open framework
- Call-offs
- call-offs may be awarded directly or by further competition
- Places
- up to 11 suppliers · 14 bids on the busiest of 2 lots (1.3 per place) · 10 appointed
- Framework period
- 4 yrs from 1 Apr 2026
- Buyer regions
- UKL
Who may buy through it
All public sector bodies in Wales can use the Framework Agreement, a full list of the named organisations is included in Appendix 1 of the tender documents.
Published description of the framework
Details contained within the tender documents
Lots and requirements (2)Procurement structure
2 lots · all with a published value · evaluation weights differ by lotLot #1Media Buying ServicesAwardedPublished value£9,500,000
Provision of services for the planning, buying, measurement and evaluation of media space across multiple channels, and the placing of adverts, Public and Legal Notices and recruitment advertising in the chosen media, with the provision of basic design and typesetting.
- Economic & financial standing
Details included within the tender documents
- Technical & professional ability
Details included within the tender documents
Lot #2Integrated Marketing Campaigns and PR ServicesAwardedPublished value£40,000,000
Successful Framework Suppliers will be required to provide Customer Organisations access to full-service agencies capable of providing strategic advice, creative solutions, and campaign management from insight work and concept creation, through to execution, implementation, measurement and evaluation. Expert advice on appropriate media channels, and planning, buying, measurement and evaluation of media space. Experienced and skilled PR specialists for specific campaigns and ongoing PR support.
- Economic & financial standing
Details contained in the tender documents
- Technical & professional ability
Details contained in the tender documents
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Lots publish different evaluation splits; there is no single procedure weighting.
| Lot | Quality | Price | Split |
|---|---|---|---|
| 1 · Media Buying Services | 60% | 40% | |
| 2 · Integrated Marketing Campaigns and PR Services | 80% | 20% |
- Price carries 20–40 points depending on the lot. Read the split per lot below.
- “WGCD Media Buying, Integrated Marketing Campaigns and PR Services…” is a framework: the contest is a place on its panel, up to 11 suppliers, not a single contract: call-offs may be direct or by further competition.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record- Procedure method
- Open procedure
- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Procurement category
- Services
- Notice status
- Cancelled
- Procurement threshold
- Above threshold (FTS publication)
- Regulatory regime
- Standard
- Commercial structure
- Framework agreement
- Who may use this agreement
- All public sector bodies in Wales can use the Framework Agreement, a full list of the named organisations is included in Appendix 1 of the tender documents.
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Yes · next expected 12 Nov 2029
- First published
- 22 May 2025, 13:10 BST
- Last source update
- 29 Jun 2026, 16:06 BST
- Award evaluation window
- Submission end – 9 Mar 2026
- Authority reference
WGCD-PCS-136-25- FTS notice number
2025/S 000-076225- Latest notice
- Procurement termination notice (UK12)
- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-051d8eFind a Tender- Contract terms summary
Details contained within the tender documents.
- Risks
Details contained within the tender documents.
How it was run
Official notice- Appointment period ends
- 19 Dec 2025, 12:00 GMT
- Clarification deadline
- 12 Dec 2025, 12:00 GMT
- Submission channel
- Official e-sourcing portal
- Electronic submission
- Allowed
- Accepted languages
- en, cy
The Welsh Government Commercial Delivery Team (WGCD) intends to conduct this procurement exercise using the Proactis Supplier Portal:- supplierlive.proactisp2p.com/Account/Login ↗
Suppliers must be registered on the Proactis Supplier Portal to be able to bid for this tender opportunity.
Timeline
22 May 2025 → 29 Jun 2026 · 11 dates- Planning notice published22 May 2025, 13:10 BST
- Market engagement355 days ago31 Oct 2025, 23:59 GMT
It is our intention to hold a virtual supplier awareness event on Tuesday 21st October 2025, with the aim to provide potential bidders with an overview of the procurement strategy and tender process. Bidders who register an interest in this notice will be sent a link to the event.
- Next notice expected348 days ago7 Nov 2025, 23:59 GMT
- Tender notice published335 days ago21 Nov 2025, 18:51 GMT
- Clarification questions by314 days ago12 Dec 2025, 12:00 GMT
- Admission / appointment period ends307 days ago · period end, not a bid countdown19 Dec 2025, 12:00 GMT
- Award decision expected by226 days ago9 Mar 2026, 23:59 GMT
- Contract starts204 days ago1 Apr 2026, 00:00 BST
- Assessment summaries sent133 days ago11 Jun 2026, 00:00 BST
- Standstill ends119 days ago24 Jun 2026, 23:59 BST
- Latest notice published115 days ago29 Jun 2026, 16:06 BST
Notice history
13 events · 6 releases on Find a Tender · since 22 May 2025- Pipeline notice published22 May 2025, 13:10 BSTUK1
- Preliminary market engagement notice published15 Sept 2025, 16:48 BSTUK2
- Published value published: £74,000,00015 Sept 2025, 16:48 BST
- Tender notice published21 Nov 2025, 18:51 GMTUK4
- Published value updated to £82,000,00021 Nov 2025, 18:51 GMTwas £74,000,000
- Status changed to active21 Nov 2025, 18:51 GMT
- Procurement method changed21 Nov 2025, 18:51 GMT
- Deadline published: 19 Dec 2025, 12:00 GMT21 Nov 2025, 18:51 GMT
- Contract award notice published12 Jun 2026, 14:39 BSTUK6
- Status changed to complete12 Jun 2026, 14:39 BST
- Contract award notice published23 Jun 2026, 16:49 BSTUK6
- Contract signature expected26 Jun 2026, 23:59 BSTscheduled
- Procurement termination notice published29 Jun 2026, 16:06 BSTUK12
Routine re-releases (6)
- 2025-11: 1 release · 21 Nov 2025
- 2025-09: 1 release · 15 Sept 2025
- 2025-05: 1 release · 22 May 2025
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| Lot 1 · Media Buying Services1 award | |||
| Golley Slater Group Ltd - Group Consortium - Golley Slater Group Limited is the lead member. Liberty Marketing Limited is part of the groupSME1 Jul 2026 – 30 Jun 2030Amended: Please be advised the standstill end date has changed. The initial standstill end date was 24 June 2026, and this has been extended to 1 July 2026. | £32,000,000 | 11 Jun 2026 | Awarded |
| Lot 2 · Integrated Marketing Campaigns and PR Services1 award | |||
| Energy Saving Trust Enterprises Limited, Equinox Public Relations LtdSME, FRESHWATER (UK REGIONS) LIMITED, Four Agency Worldwide Limited, Golley Slater Group Ltd - Group Consortium - Golley Slater Group Limited is the lead member. Liberty Marketing Limited is part of the groupSME, Jam Jar PR LimitedSME +4 moreIntegrated Marketing Campaigns & PR Services1 Jul 2026 – 30 Jun 2030Amended: Please be advised the standstill end date has changed. The initial standstill end date was 24 June 2026, and this has been extended to 1 July 2026. | £50,000,000 | 11 Jun 2026 | Awarded |
Contracts
Contract 1 · Golley Slater Group Ltd - Group Consortium - Golley Slater Group Limited is the lead member. Liberty Marketing Limited is part of the groupSME
- Signed
- date not published
- Value
- —
- Period
- … – 31 Mar 2030
- Status
- cancelled (26 Jun 2026), This decision has been taken having regard to the overall procurement position and in the public interest.
Contract 2 · Energy Saving Trust Enterprises Limited, Equinox Public Relations LtdSME, FRESHWATER (UK REGIONS) LIMITED, Four Agency Worldwide Limited, Golley Slater Group Ltd - Group Consortium - Golley Slater Group Limited is the lead member. Liberty Marketing Limited is part of the groupSME, Jam Jar PR LimitedSME +4 more
- Signed
- date not published
- Value
- —
- Period
- … – 21 Mar 2030
- Status
- cancelled (26 Jun 2026), This decision has been taken having regard to the overall procurement position and in the public interest.
Bid statistics published by the authority
| Lot | Bids | SME | VCSE | Valid bid range |
|---|---|---|---|---|
| 1 · Media Buying Services | 4final-stage tenders · 6 at stage one | 3 | 0 | — |
| 2 · Integrated Marketing Campaigns and PR Services | 14final-stage tenders · 24 at stage one | 12 | 0 | — |
Contracting authority & participating public bodies
Framework contractors & participating bidders
10 commercial parties on the notice- Cowshed Communication LtdFramework contractor
- Energy Saving Trust Enterprises LtdFramework contractor
- Equinox Public Relations LtdFramework contractor
- Four Agency Worldwide LimitedFramework contractor
- Freshwater UK LimitedFramework contractor
- Golley Slater Group LimitedFramework contractor
- Jam Jar PR LimitedFramework contractor
- SBW Advertising LtdFramework contractor
- The Folk Group LtdFramework contractor
- reTHINK PR & Marketing LtdFramework contractor
Official documents & specifications (8)
Official links; attachments are not copiedNotices published for this procedure
- Procurement termination notice Procurement termination notice on Find a Tender
- Contract award notice Contract award notice on Find a Tender
- Contract award notice Contract award notice on Find a Tender
- Contract award notice Contract award notice on Find a Tender
- Contract award notice Contract award notice on Find a Tender
- Tender notice Tender notice on Find a Tender
- Preliminary market engagement notice Preliminary market engagement notice on Find a Tender
- Pipeline notice Pipeline notice on Find a Tender