Official UK procurement notice
Senedd Communications and Engagement Framework
Authority: Senedd Cymru / Welsh Parliament (Central government)
Sectors: Business Services & Consultancy (79) Delivery: Wales (UKL)
Framework ceiling (notional)£500,000total for 3 lots · framework ceiling, not attributable revenue
Submissions closed 4 Jul 2025awarded 9 Oct 2025
Awarded to ALAW CYF +9 more3 awards
Framework period 5 yrsends 18 Sept 2030 · starts 19 Sept 2025
What is being bought3 lots · detail below
Published requirement descriptionA framework of suppliers that supports the Senedd with our efforts to engage the public in the work of the Senedd ahead of the 2026 election and beyond.
Suppliers will support us to raise awareness, increase understanding and encourage participation in the work of the Senedd by providing integrated marketing services, content creator partnerships and creative services, such as branding, photography and animation.
The framework duration is for five years from the date on which the contract commences, to cover the lead up to the election and the duration of the Seventh Senedd, and will be managed in three lots.
- The authority expects to re-tender this requirement around 28 May 2030, 23:59 BST.
- How the procedure runs: As per Tender Documents.
- No preliminary market engagement: Decision made not to do preliminary market engagement on this framework due to required award date.
CPV: Advertising and marketing services · Business and management consultancy services · Market research services
How this framework works
From the published notice- Type
- Closed framework
- Call-offs
- call-offs may be awarded directly or by further competition
- Places
- up to 18 suppliers · 12 bids on the busiest of 3 lots (0.7 per place) · 10 appointed
- Framework period
- 5 yrs from 19 Sept 2025, The contract period runs in line with the Senedd Election.
- Supplier levy on call-offs (max %)
- N/A
Published description of the framework
As per tender documents
Lots and requirements (3)Procurement structure
3 lots · all with a published value · same evaluation weights on every lotLot #1Integrated Marketing ServicesAwardedPublished value£250,000
Fully integrated agency providing a range of services including media planning, buying, creative, production, partnerships, marketing (including digital and out of home) and PR.
79310000 Market research services79340000 Advertising and marketing services79410000 Business and management consultancy services
Pre-qualification & selection criteria (PQQ)3
- Economic & financial standing
As per tender documents
- Technical & professional ability
As per tender documents
- Condition of participationshortlisting
As Per Tender Documents
Lot #2Creator Partnerships (influencers)AwardedPublished value£167,000
Suppliers, that specialise in working with Wales-based creators, to lead the campaign’s creator partnership.
79310000 Market research services79340000 Advertising and marketing services79410000 Business and management consultancy services
Pre-qualification & selection criteria (PQQ)2
- Economic & financial standing
As per Tender Documents
- Technical & professional ability
As per Tender Documents
Lot #3Creative ProductionAwardedPublished value£85,000
This lot aims to enlist a range of suppliers to provide the following creative services: branding, photography and filming / animation.
Pre-qualification & selection criteria (PQQ)3
- Economic & financial standing
As per Tender Documents
- Technical & professional ability
As per Tender Documents
- Condition of participationshortlisting
As per Tender Documents
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
How bids were scored · same split on all 3 lots
Published sub-criteria (2)
- Quality: 60%
- Cost: 40%
Published award criteria (2)
- Quality : Quality Section Total 60 Marks 1. Delivery of service 30 Marks Sub Criteria: Project management approach - Method Statement 20 Marks Timelines 5 Marks Branding 5 Marks 2. Innovation and creativity 20 Marks Sub Criteria: Campaign plan – Creative concepts (5 Marks) Varied channel plan (5 Marks) Creative products are a diverse representation. (5 Marks) One creative example (5 Marks) 3. Evaluation 10 Marks Sub Criteria: Campaign Evaluation Methods 5 Marks Campaign evaluation alignment with the Senedd’s goals and objectives 5 Marks
- Cost: Cost Section Total 40 Marks Sub Criteria: Cost of scenario proposal 30 Marks Value for money and Impact 10 Marks
Lot distribution rule: As detailed in the Tender Documents.
What this means for your bid
- Price carries 40 of 100 points: a 10% discount moves about 4 points. The method statement decides this lot, not the discount.
- “Senedd Communications and Engagement Framework” is a framework: the contest is a place on its panel, up to 18 suppliers, not a single contract: call-offs may be direct or by further competition.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record- Procedure method
- Competitive flexible procedure
- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Above threshold (FTS publication)
- Regulatory regime
- Standard
- Commercial structure
- Framework agreement
- Who may use this agreement
- Not stated in the notice; call-off rights may be limited to the establishing authority
- Competition type
- Competitive procedure
- GPA / WTO covered
- Yes (GPA)
- Recurring procurement
- Yes · next expected 28 May 2030
- First published
- 10 Oct 2025, 15:25 BST
- Last source update
- 10 Oct 2025, 15:25 BST
- Award evaluation window
- Submission end – 18 Sept 2025
- Authority reference
1262- FTS notice number
2025/S 000-029746- Latest notice
- Contract award notice (UK6)
- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-052c1dFind a Tender- Contract terms summary
As per Tender Documents
- How it runs
As per Tender Documents.
How it was run
Official noticeRun through: Jaggaer · Who buys & how to bid on Sell2Wales
Access & registration note: Free; latest Chrome/Edge/Firefox only — corporate browsers fail
- Requests to participate (first stage)
- 4 Jul 2025, 10:00 BST
- Appointment period ends
- 4 Jul 2025, 10:00 BST
- Clarification deadline
- 27 Jun 2025, 10:00 BST
- Submission channel
- Official e-sourcing portal
- Electronic submission
- Allowed
- Accepted languages
- en, cy
- Supplier levy on call-offs (max %)
- call-off levy · N/A
Detailed submission instructions & authority contactsFrom official release
Timeline
4 Jun 2025 → 21 Oct 2025 · 8 dates- Tender notice published4 Jun 2025, 10:28 BST
- Clarification questions by27 Jun 2025, 10:00 BST
- Admission / appointment period endsperiod end, not a bid countdown4 Jul 2025, 10:00 BST
- Award decision expected by399 days ago18 Sept 2025, 23:59 BST
- Contract starts399 days ago19 Sept 2025, 00:00 BST
- Assessment summaries sent379 days ago9 Oct 2025, 00:00 BST
- Latest notice published377 days ago10 Oct 2025, 15:25 BST
- Standstill ends366 days ago21 Oct 2025, 23:59 BST
Notice history
3 events · 1 release on Find a Tender · since 4 Jun 2025- Tender notice published4 Jun 2025, 10:28 BSTUK4
- Contract award notice published10 Oct 2025, 15:25 BSTUK6
- Contract signature expected22 Oct 2025, 23:59 BSTscheduled
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecastSuppliers appointed 103 awards · see the list ↓
Bids received 1212 from SMEs · busiest of 3 lots
Bid statistics published by the authority
| Lot | Bids | SME | VCSE | Valid bid range |
|---|---|---|---|---|
| 1 · Integrated Marketing Services | 9final-stage tenders | 9 | 0 | — |
| 2 · Creator Partnerships (influencers) | 8final-stage tenders | 8 | 0 | — |
| 3 · Creative Production | 12final-stage tenders | 12 | 0 | — |
Contracting authority & participating public bodies
Framework contractors & participating bidders
10 commercial parties on the notice- AlawFramework contractor
- CowshedFramework contractor
- EquinoxFramework contractor
- FreshwaterFramework contractor
- Golley SlaterFramework contractor
- SBW Advertising LTDFramework contractor
- Soup CreativeFramework contractor
- WCS AgencyFramework contractor
- Working WordFramework contractor
- reTHINK PR & MarketingFramework contractor
Official documents & specifications (5)
Official links; attachments are not copiedTender pack and attachments
- Bidding documents and specificationsAccess: Suppliers will need to be registered on the Bravo Solution portal in order to obtain the Pre-Qualification Questionnaire (PQQ) and view the supporting Procurement documents. If you are not already registered you can register by going to www.etenderwales.bravosolution.co.uk. It is free to register on this portal. Once registered:- - Click the 'Open Access PQQs' link - Click on the relevant PQQ to access the content (PQQ: pqq_33684 - Senedd Communications and Engagement Framework.) - Click the 'Express Interest' button in the 'Actions' box on the left-hand side of the page. This will move the PQQ into your 'My PQQs' page - Click on the PQQ code. You can now access any attachments by clicking the 'Settings and Buyer Attachments' in the 'Actions' box - You can now choose to 'Reply' to the PQQ and submit your response Please note that the Procurement documents will be uploaded into the 'Supplier Attachments' area under 'Settings' for all suppliers to view.
Notices published for this procedure
- Contract award notice Contract award notice on Find a Tender
- Contract award notice Contract award notice on Find a Tender
- Contract award notice Contract award notice on Find a Tender
- Tender notice Tender notice on Find a Tender