Official UK procurement notice
Media Buying and Channel Strategy Planning Service 2024 - 2027
Authority: English Heritage
What is being bought
Published requirement descriptionEnglish Heritage is looking to procure a media buying and channel planning to provide expertise and direct support in the channel planning and buying of media to help achieve 6.5m total visitors from 2024 with an increase annually;The appointed agency will need to provide the following services:1. Channel neutral, through the line, marketing channel strategy planning and media buying for English Heritage sites and events at local, regional and national level.2. Optimisation, Evaluation and reporting 3. Account management
CPV: Advertising services
The lotProcurement structure
single lot · no lot value publishedLot #1Awarded
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Published award criteria (2)
- Quality: 65
- Price: 35
- Price carries 35 of 100 points: a 10% discount moves about 3.5 points. The method statement decides this lot, not the discount.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record · publisher note attached- Procedure method
- Restricted procedure
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- No (one-off requirement)
- First published
- 3 Apr 2023, 12:27 BST
- Last source update
- 1 Dec 2023, 15:56 GMT
- Authority reference
P/REF EH 00001945- FTS notice number
2023/S 000-035544- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-03b827Find a Tender
Publisher note: Please note the awarded value includes value of media spend - in addition to service provision - across the maximum contract duration for this agreement.
How it was run
Official notice- Submission deadline
- 2 May 2023, 17:00 BST
- Submission channel
- {"electronicSubmission","written"}
- Accepted languages
- en
Timeline
2 May 2023 → 1 Apr 2024 · 4 dates- Submission deadline2 May 2023, 17:00 BST
- Invitations to tender expected9 May 2023, 00:00 BST
- Notice published1 Dec 2023, 15:56 GMT
- Contract starts1 Apr 2024, 00:00 BST
Notice history
1 event · 2 releases on Find a Tender- Status changed to complete1 Dec 2023, 15:56 GMT
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| McCann Erickson Central Ltd (UM Birmingham)Media Buying and Channel Planning Strategy Service | — | — | Awarded |
Contracts
Media Buying and Channel Planning Strategy Service · McCann Erickson Central Ltd (UM Birmingham)
- Signed
- 1 Dec 2023
- Value
- £13,000,000
- Period
- … – 31 Mar 2029
- Status
- active
Bid statistics published by the authority
| Bids | SME | VCSE | Valid bid range |
|---|---|---|---|
| 4bids · 4 electronic · 4 from abroad | 0 | — | — |
Contracting authority & participating public bodies
Bidders & participating suppliers
1 commercial party on the notice- McCann Erickson Central Ltd (UM Birmingham)Awarded supplier
Official documents & specifications (2)
Official links; attachments are not copiedTender pack and attachments
- Economic and financial selection criteria
- Technical selection criteria